 our store virtual, all of the HP storage brands are now store X if you like. That portfolio is growing 30% year over year, 38% and tremendously fast growth rate. Now set against that we have some businesses that are currently in decline, Tape and our EVA platforms which are based on older IP but one of the most important announcements that we had yesterday was the fact that the for our massive EVA install base about 40,000 that are still out there running. We've provided probably the most exceptional new next-generation EVA we can in the form of this brand new three-part store serve 7,000 with a lot of EVA DNA built into the new platform. Also online non-disruptive data migration capability built in so literally it's going to be easy for those 40,000 customers when they're ready to migrate to a new three-part platform almost easier than it would be to go to a new EVA and we're really encouraged by that. Okay so now one of the hottest trends of course in the business is flash or non-volatile or you know whatever you want to call it but but generally SSD and flash so what is the strategy to take advantage of and exploit that growth? Well part of our you know vision of polymorphic simplicity is really about an architecture that can adapt to not just different shapes and forms but also be able to provide common data services across not just block storage but also file an object but also from HDD based environments through the hybrid HDD and solid state to all flash environments in the future and one of the things that the entire industry is doing right now is trying to see whether their operating systems their storage operating systems are optimized architecturally for this new or flash world that is emerging in the future and everyone's having to go through it and you can see some of the answers to that question coming through. If you look at the steps EMC recently took they must have looked at ingenuity their VMAX operating system and looked at Flair their VNX operating system and said in the all flash world maybe those two operating systems aren't the right answer what do they do they went out and bought Extreme IO because they needed a new operating system now we have done exactly the same analysis and day one architectural decisions are really the important issue and at three part our day one architectural decision was building a very small page size 16 kilobytes and with a three level virtualization engine of an operating system we built on top of that we know that it is perfectly positioned and adapted for the all flash world in the future so we can promise our customers you can invest in three part technology today and you can have a solution that meets the all flash world in the future and we have steps on the way so you know with the new seven thousand we introduced an all SSD array up to 240 SSDs in the new seven thousand platform delivering 320,000 IOPS in a single package you can federate them together if you need more IOPS you can use our new guaranteed quality of service platform called priority optimization of software package that allows you to divvy up all of those IOPS between different tenants and applications on the platform so we feel we're in a really promising position to service customers high performance requirements now but also give them investment protection in the future so that's really important I want to make sure I understand it so if I were competing against you and I were one of these all flash guys I'd say hey three part was great for the day they introduced all these great features not the least of which was thin provisioning and then everybody else copied that they tried to bolt it on and that was your marketing at the time with a chubby provisioning not so thin so I would say hey these guys are doing a bolt on on all flash arrays and you're saying because your day one architectural decision of a 16k page size that gives you what extra flexibility now it gives you the architectural enablements to be able to move to an all flash based environment don't forget if you if you look at some of the kind of core architectural page sizes that you see for instance in an emc vmax who is 768 megabytes that's what they they're thin provisioning page size was that doesn't work in an all flash world which is why they had to buy extreme IO we have a different modern operating system that we can take advantage of and you can layer on we've been talking about software defined storage software led services you can layer on software led services in and apply them to that three-par architecture is that right things like primary Ddupe and compression I mean you haven't announced those yet but those seem to be fundamental to keeping the cost of flashdown we absolutely believe so so you know one of the advantages of three-par architecture is the ASIC this ASIC allows us to accelerate thin provisioning which is a form a specialized form of deduplication so we will be able to take similar advantage when we introduce kind of primary deduplication based technologies and other forms of compaction technologies that will be does that go to software at some point in time that ASIC function or every single generation we take the decision we look at the ASIC and we say does it give more value where's the value we make that decision every single generation so I know you guys are geeking out and getting in the weeds there but I want to ask I want to ask a high level question because I'm a huge fan of the software defined move right now it's very relevant wrote a blog post about it yesterday but I want you to tell the audience what is the definition of software-defined storage because it's a great real relevant trend right now we thought you guys talked about yesterday but what is software-defined storage what is it what does it mean what are the elements what is this new polymorphic capability because you've got some new stuff there that not about people know about in the mainstream can you wrap that up and communicate what that definition is to you sure well well software-defined storage is the concept of running rich storage data services on industry standard service and one of the implementations is as a virtual machine and now why do people want to do that well the power of industry standard services keeps increasing you know in the cost dropping and so for some people building out common architectures built based on those building blocks very attractive now HP was in an advantageous position four years ago having acquired a company called left hand that actually was a pioneer of software-defined storage this ability to run software services as a virtual machine on industry standard service so our solutions are hardware agnostic you can run what is now called our store virtual VSA either on HP hardware Dell hardware IBM hardware but it's also very importantly and like other people trying to get into this hypervisor agnostic so you can run it as a VMware in a VMware hypervisor you can run it in a Microsoft Hyper-V hypervisor and you can cluster all of these different solutions together into one storage system so you have a tremendously flexible scalable platform to deliver rich data services on so the software is extending the innovation of storage and what it touches and coordinating and orchestrating kind of the the benefits using virtual virtualization as example it's using virtualization as the basic platform to deliver this on and now HP's vision by the way is that we think that many different architectures need to be expressed as as what we call virtual sand appliance storage appliances so you may end up with an information protection virtual storage appliance or an information retention virtual storage appliance so for those people wanting to build up architectures on industry standard servers they have that ability in the future but one last thing that I'll add because the polymorphic element of this is that our store virtual VSA also comes as a better together appliance where we integrate the software directly with our ProLiant Gen 8 servers and package it up as a server which is our store virtual 4000 range we just introduced a new version that supports both iSCSI and Fiverr channel and by the way that appliance works with other industry standard servers in the same cluster so you have ultimate investment protection well as an aside I just tweeted the cube is a polymorphic platform right now with David Scott HP storage live so I just tweeted out to the HP discover hashtag so we got that word in there of my next follow-up question is okay how does that stack up with the competition because you mentioned specifically EMC there was a question about net app on the Q&A okay the vision is great extends beautifully into the SSD as it was going on the solid state software is innovative totally awesome messaging okay has that stack rank up against the competition well you know the the company should petition really is the epitome of of what I call this fragmented storage complexity if you look at EMC you raise them they have five different primary storage architectures now if you think about it they have VMAX they have VNX they have VNXE they have Soler if you want the NAS solution they want they have Vplex because they have different architectures and they need to use it to hook them all together that is five different kind of training regimens really complex manageability many large enterprises have three or four of those and that's just primary storage they could mark that as Quint store they have they have yeah they have three different information retention architectures if you think about it they have Iceland as a file scale out file system they have what else? Atmos, Centera as object-based solutions you know different architectures for different needs different training different manageability poor utilization same is true in backup with data domain and Avamar you know Avamar they promote for client-side virtualization backup and data domain for the data center it's just fragmented storage complexity and we think this is a fundamental weakness in servicing customers needs of eliminating complexity eliminating cost well so so financially it seems to be working they got a solution for every problem they sell a lot of services you notice the services top line EMC's services top line customers love paying those services top line is growing faster than the product top line so does that and IBM's obviously had had had a similar model over the past of years does at some point this this does that break well what what I think is that you're seeing signs of it breaking right now if you look at the high end of the primary storage marketplace where three par has played until this date last year we took 2.6 points of market share away in the high end and of course we're taking most of that market share away from EMC right so where we play we had success if you look at the purpose built backup appliance space there are only two companies who have double digit market share but we took 3.3 points of market share in that space so again with store once we're having tremendous success and you know you're seeing it we we reported 45 percent year-over-year growth rates for store once 75 percent year-over-year growth rates for H for three par store serve tremendously rapid growth so where we play we're turning around and taking market share and now with the latest announcements of the new mid-range 7000 finally bringing tier one storage down into the mid-range price point we're hoping to replicate that success I mean we see John saying we see the software lead piece is really crucial because I mean let's face it I mentioned this yesterday at the press conference that all you guys you mark up Seagate disk drives a lot and that's cool because you in the way you get away with it as you have all this great software well charge me for the software that's cool yeah I'm good with that if you can abstract that and layer it on commodity hardware and you guys be the Google engineers and the Facebook engineers for me I'll pay for that value so my question is are you in a better position to do that than some of your competition you know all of our innovation is in software primarily right now you know it's in these modern storage operating systems because HP has the strength of being an industry standard server player as well as a strong networking player and a strong storage player in this evolution towards kind of converged infrastructure we have a huge advantage but we also have this huge advantage is we know how to run on an open industry standard platform and we fully intend to leverage that advantage my final question because we're getting on time here is really to talk about something that's really trending in the new cycle around acquisitions out through the HP you are part of a very successful and very high priced acquisition three par you are on that side of that the house is an entrepreneur staying with HP doing a great job at executing through that Don Dave Donatelli talked with me after the conference just today saying it's right on plan your 7000 announcement was very I mean groundbreaking impressive you're bringing into the masses he says that's right on plan you've successfully executed executed that whole acquisition effectively the storage group has gone from the old way the new way as an executive you have done an amazing job in watching that you just want to say that but I wanted to ask you and David we're talking about this last night your leadership style is impressing a lot of people your team builder you have technical chops you've executive capabilities what's your secret formula for management and you've done the successful acquisition which is hard to do and you're growing the business what is your leadership secret or style that's been so successful for you you know I'm not quite sure I'm as good as you point out there but I'll tell you one thing I think it's very important to do it maybe four things right you have to you have to have the right strategy it's really important to get it up front understand think through the different alternatives what may happen in the future but then you have to have the right team and you have to hire the right people and you have to be having you must be scared of hiring people who are much better than you in their domains you've got to communicate the right thing so that you got to make sure that strategy is always consistently driven through the organization so everybody is absolutely clear on what they doing but then you got to make sure the right thing gets done and that's all about execution and so you know I just focus on those four trying to get those four things right and I hope everything else follows well you know a hat tip to you you've done an amazing job coming from a fast-growing startup I know HP paid a premium but the integration has been phenomenal the success obviously speaks for itself you know I wanted to highlight that and in lieu of the whole acquisition conversation around HP was very successful and you're doing a great job and congratulations I second that I mean I you know a lot of people thought that you were just a big big exit with three part that's great but you've clearly put your your time and energy into it and I think it's it's showing and we're starting to see you know some really bright signs in the HP storage portfolio so congratulations on that I'm delighted I have a fantastic organization within HP storage that that every every bit of that accolade is due to they work their hearts and souls out to make sure that we're delivering real innovation and I want to make the point innovation is alive and thriving at HP and and you know HP converged storage is a real proof point for it and our ability to work with our partners in HP like autonomy our server divisions to deliver real integrative innovation as well it's another proof point and I'm really excited very impressive demo you brought in big data you have software defined execution great relevant story great process congratulations David Scott shining example some great success within HP and continue to grow we're still can angle striking the signal from the noise there it is here inside the cube we write back with our next guest at the short break