 Someone asked me whether it was possible to make a lot of money authentically They specifically said can can we make $500,000 a year a million dollars a year in an authentic way? Well, I feel like the number doesn't really matter because a lot of money Depends on you know what the person's needs are their family, etc I mean to some people in they might need to make $10 million a year to make a lots of money To some people making $100,000 a year is a lot of money. So The numbers don't really matter you could make a billion dollars a year you can make you know $50,000 a year whatever it is. Can you make a lot of money authentically? I Before I share my thoughts on this. I would love to know what your response or or your intuition about this is Go ahead and you know add a comment below if you'd like you can pause the video Before you get biased by my thoughts. I'd love to know yours So I'm gonna make another video at some point about Why we want to make a lot of money I think I think that question Is also important, but that's a whole separate video to talk about I think we've been we've been influenced a lot by by our friends colleagues Maybe who are following some success gurus, etc. So they there's a certain number I don't know what why is it six seven figures? Why can't it be 12 figures? I don't know I mean what you know and if you live in Mexico, you know, you only need 50,000 a year to do very very well I mean, you know, so it's like anyway, that's a that's a separate video But I have I have some strong opinions on that that might be helpful to to think through But in this video, let me just talk about how do we make a lot of money authentically? So the first the first Factor is Are you focused on? Their value or are you focused on your profit? Because you can make a lot of money either way Except only one of them is authentic So when you're focused on your own profit and your own income Then like if I'm focused on my profit and income then you are a means to an end Do you see what I mean? So this is why I'm so opposed to business trainings that focus on profit profit profit Make lots of money because when the focus is on making money and what is making money? Making money is taking money. You have to let's that we have to we have to be clear on this To make money means you are taking money from other people other human beings are giving you Where else is the money coming from money comes from either the banks? That's they start they start the process and then once the money goes and you know created as a debt from the banks Then goes into people's hands and then people spend money people's and companies spend money with each other and When we make money we are taking money from somebody else or some some company could be but The company is a collection of people and there's a decision maker that that you know can get hurt if they spend money in the wrong way so either way We are taking money from people and we could take money from people in a way where they feel Tremendously grateful that the money we took from them. We gave them way more value back than you know Or or at least At least met the expectations of value Compared to the money we took from them Agree does that make sense? So when we focus on making money is We're focusing only on one part of the equation. We'll focus now. Let's take more money from people Profit profit means taking money from people and spending less money out That's what profit is you take money from people and you give less money to other people But how does profit created? Otherwise, that's that's it. You take money from one person and you spend less money with another person You you let people take less money from you and what you end up with this profit. So Please stop buying business trainings that say profit money Making money revenue because they're just they're so uberly focused on one side of the equation that Is not authentic because it's all about selfishness and and and taking from others Right, but I mean every single spiritual tradition has taught us That selfishness is dangerous Okay, and not talking about self-care. Self-care is important. That's that's self-love self-care That's just not beating yourself up and not letting other people beat you up. Okay, that's that's very important But I'm talking about okay. I'm on business. I'm taking money from other people. That's what I'm focused on Okay, the language matters if you're focused on money and profit all the time you you're training yourself to only think about one side of the equation so When we focus authentically spiritually on the other side of the equation Okay, now it's got to be balanced in some way, but but you know If we focus our heart on the other side of the equation, which is giving which is giving value to other people Okay, if you give value in your business model to other people Effectively and efficiently you will make lots of money Right because people will say my god I have not been able to find another service another product that has given me as much delight results Helped me as much as yours for the money for the amount of money that you took from me I would have given you more money That is the focus that we should be having in order to make lots of money Because if we keep giving people these experiences, I would have paid you more. I would have paid you more That's what our customers keep saying to us because it's so great. Whatever we gave them. They're gonna tell other people and This is how things scale authentically You can scale things and this is my okay on my second point now is you can scale things So so to be able to make a million dollars a year means that you need to sell a lot Okay, you need to sell a lot of things right one example. Let's say you have a $100 online course You sell a thousand online courses a month every month you make a thousand sales and your thousand and your hundred dollar online course Which is not that I mean it's a lot for most of us including myself, but it's not it's not like It's not impossible. It's definitely doable. You sell a thousand hundred dollar online courses a month And you've made a million dollars a year ongoing 1.2 million in fact a year Right so and then you know you pay your team and you pay your ad Advertising cost and you end up with high high six figures eight hundred thousand dollars a year take home pay you pay taxes You still end up with five hundred thousand dollars a year, right? So I mean You To make a lots of money means you need to sell a lot of things and to sell a lot of things can happen in one of two ways Most of the marketing you're gonna learn from other people Okay, it's gonna be push marketing. It's gonna be yeah We're gonna sell a lot because we're gonna push a lot. We're gonna use scarcity. We're gonna use hype Generally, those are the two tactics scarcity hype and pressure selling, you know, we're gonna use those three things To and maybe some deception Well, yeah, we're gonna we're gonna talk about these wonderful testimonials out of a thousand people who buy our courses We're gonna talk about the three people who got the most out of it and people most people are gonna think that they're gonna Get that results too. So they use hype. They use this up deception. They use scarcity. They use pressure and They use things that don't feel good to the heart To push something and they push push push push and they can make a lot of money that way That's how you make a lot of sales you push push push everybody make everybody feel pressure and then Okay, so that's one way of making a lot of money. It's by pushing the other way is by pole pole Means the market themselves are demanding from you. Please give us more because this is stuff is so good I want to tell my for all my friends about this product and you you have probably experienced this too You know, have you had a product or service that you might this is so good. I gotta tell my friends about it You know this product and everyone's got to buy this thing. This thing is so good Right. That's pole marketing that that means you have understood your market so well that you have created something that is Completely delighted delighting them and it's solving their problem or they're meeting their needs or it's helping them reach their dreams or it's Fulfilling their passion or whatever it is you're doing that they just naturally want to tell the whole world about you Okay One example is, you know focus mate, right? I tell I talk about focus mate all the time I am such an evangelist for focus mate Even before I became an investor now. I'm a small investor. Just didn't invest that much like a thousand bucks But but but yeah a small investor, but but I love that product so much I talk about it everywhere even before I was financially involved It's because it gave me so much value, you know I was even paying even before they started monetizing I was paying them because I'm like Yes, I want to be one of the donors to focus me because I believe in it so much So it's like do you have a product like that that you just You love telling people about well that is how they make a lot of money is by Creating something that they really understand the market and so they get a lot of evangelists Okay, so you can you have a decision you can learn push marketing and and sell your soul Essentially and feel badly in your heart and push away the feeling of badness in your heart to say no This is necessary because I'm gonna donate 75% of my money to charity So so I'm gonna I'm gonna donate a lot of my money to charity So I'm going to suck it up and do the aggressive and an inauthentic marketing because I have charity in mind Okay, hold on a second here The means never justify the ends. This is important for ethical living The means can never justify the ends. I'm gonna do evil here so I can do good here later is By its very nature the core of The core of evil really the core of inauthenticity is do something that is not true for me that Spread falsehood so that I can spread truth later Do evil so I can do good later. It doesn't it doesn't work life Life says no, no, you do good no matter what Even if you don't get results, that's the I think that's the core of personal growth, right? You do good you be good you do good you do you speak the truth Okay, you you speak the truth you act with your values No matter if you get good at it later doesn't matter you still do good Because you might not be rewarded in this life, but you will be rewarded in the next one, right? That's what all spirituality tells us, but thankfully these days, especially with social media and and authentic marketing You are often rewarded, you know with with loyalty and with with, you know Gratitude from your customers and your audience, but we're supposed to do good anyway So so in this case It means to focus on pole marketing rather than push marketing. So that's how you can make a lot of money authentically Okay, so focus on value for them rather than profit to yourself Focus on pole marketing rather than push marketing and the third one is as you scale up Are you able to scale up your care? A lot of businesses can't or aren't willing to because they're so busy growing They're they're like, ah, we don't really care that few or fewer people feel cared about But we're making more money. We're reaching more people, you know Okay, so so the the thought the thought the thinking about this is Imagine you only had one client. You only have one client who pays your bills How are you gonna treat that client? You're gonna treat that client like royalty You're gonna you're gonna make sure their needs are met. You're gonna make sure you're a good listener. You're gonna make sure You are creating products and services that really serve them Okay, make sure your customer service is prompt and and delightful and okay Now you have a hundred clients. You've scaled up your business. You have a hundred clients now To have you been able to scale up your level of caring now with a hundred clients You're probably not going to be the only one in business You're gonna have a team and have you been able to successfully train your team To care in the way that makes your customers and clients feel cared for because so many businesses We've all experienced this we used to you know frequent this business That's a mom-and-pop store and then they grew and grew and grew and they become a corporate entity and now they're like Oh, yeah, I just don't feel like I'm a member of the community anymore. I don't feel cared for They're just really robotic when they talk to me and they're just they don't they don't still care anymore Okay, so care as you scale is not easy Right, but you that's how you do it authentically. That's how you make a lot of money authentically is to learn Practice how to as you scale you have to bring on team members and and usually if you do the way that Kind of authentic marketing them tell them been teaching you all then your team members probably come from your own fans your own fan base your own hardcore Fans who become clients and customers well They might you might recruit them to become team members because they believe it They're so on board with your mission and they've seen how you treat people along the way and and they have they they have really Big started to emulate that even before they started working with you you see and so that's how you scale Scale not only your money and your sales, but you're caring because otherwise it's been longer authentic It's now become a money machine that is That you're gonna regret in the next life, right or or sometime later in your life. You'll regret it so the final and fourth idea here about making lots of money authentically is Now versus the future When you are focused on making a million dollars a year Where is that coming from? It's coming from your mind. It's not coming from your heart Wait, what does your heart tell you? I mean, I don't know what your heart tells you But typically when we get into the heart our heart says love the one that's in front of you That's what the heart says. I think right Don't the heart doesn't say oh Think about all the charities you can support in five years when you're making million dollars a year. That's still the mind That's to me. That's the ego ego says I get to control where money goes I didn't get to control which charities will benefit I get to be the one to be the big donor of that charity and I I get so much praise And I I I get to expand my vision for what a better world looks that's all mine stuff Right the heart says who's in front of me now and how can I care for her? How can I care for him and how can I care for my my own well-being and my own my own sense of purpose and my own sense of joy Right now today So now versus the future is an important question How much are you focused on the future versus our how much are you present? Now in this moment, whatever you're doing The the the danger of building a business with future and money in mind is That everything becomes a means to an end as I've already said means to an end is the core Idea of evil is the core idea of falsehood, right? It's the core idea of selfishness it's like I My vision should trump everybody else's vision and so I will do whatever means necessary to get to my vision That's called a bowl in the china shop. That's called aggressiveness Right and the heart doesn't say that the heart says The heart soft and says how can I love and how can I care now right here the person in front of me? and so and How can I care how can I the heart also says how can I bring joy into the very thing? I'm doing now not thinking. Oh, I'm just I have to do this. I have to get this done so that I can have benefits later Right again, I always bring back that phrase from the Bhagavad Gita You have no right to the fruit of your labor. That's what the Bhagavad Gita teaches us You have no right to the fruit of your labor. You only have right to the labor itself That's what you have a right to and you have to let God take care of the fruits God may or may not give you fruits based on your labor It may or may not be your destiny to get fruits based on whatever you're doing right now But you are called to do the thing you're doing right now with love and with mindfulness and with presence and with courage and with grace and with joy and with you know humility and with Creativity that's what we're called is the now we're called it. We're called now We're not called in the future to be able to donate 99% of our profits to charity because we're making a billion dollars a year We're called now The bookkeeping you have to do right now the taxes you have to do right now the email You have to send right now the the tasks you have to organize right now the to-do list the blog post You have to write right now The email you have to send to the client the proposal you have to send to the whatever you're doing right now Is you're being called to be the most loving person most creative courageous gracious person you can be right now Let God take care of the results But of course God we could say is life which is we could say is cause and effect Right let cause and effect take care of the results if you're loving gracious creative courageous now and and now and now And now and now and now of course your results are going to be great naturally Right so but again if you're focused on the future Oh, I got to get this client so I can make the money then the client becomes a means to an end I just have to get this client and make sure she's okay Make sure she's not unhappy and it just so meaningless it becomes just chasing the future rather than joyfully savoring What is given to us to do right now? That's how we make a lot of money authentically. We don't worry about the money And again, I'll bring in Jesus seek not the money Seek not the million dollars a year or five hundred thousand dollars a year seek not that Seek the kingdom of God and God's righteousness, which means basically seek your highest values and the implementation of those values right now seek that and Let God take care of the rest Right and Jesus says seek seek ye first the kingdom of God and his righteousness and all everything else will be given to you Well, let's put it in the atheist terms be a creative courageous person today and Your effects tend to be good ones You tend to get everything else that you you need as well because you are a good citizen of society You are good caretaker of your audience. You are a good friend. You are a good Permiter to your clients. You are a good partner to your business partners You are a good boss to your team members. Well, then everyone wants to take care of you, right? So now versus the future let's focus on the present now because and the thing is Who knows we might get a stroke tomorrow and die You don't have guarantees of the future So like oh, I never got to those on your deathbed. Oh, I never made million dollars a year so I can donate 90% to charity But yeah, but along the way, did you live life with joy and love and? All that good stuff. That's that that was your life. This is your life right now so Yes, you can make lots of money authentically But if you start focusing on that It becomes inauthentic the more you are in the now the more authentic things are the more you're planning and Acting for the future the more inauthentic the current being this is right so I hope this is helpful and Thanks to those who are commenting here See Alejandra says Yeah, I got so sick of the scarcity approach was utterly manipulative We are on a different wave and can put together the reality create the reality of true abundance and being the ones Who change the business as usual approach? Yes No, well says, you know, I don't see those people staying around long term the people who keep on manipulating and yeah You can't sustain it. Well, I should say those of us who? Have a strong sense of values and conscience and heart can't sustain it. It's true, but there are people who can Who are somehow just very disconnected from I don't want to judge them I mean that may be their path who knows but yeah, I've seen some people sustain it for years and years so Yeah, okay Yeah, Alejandra says yeah, you know, we get this marketing from people who are trying to market the heart-based people like us Oh, you can give the charity you can support hungry children You can fulfill your life purpose make lots of money at your birthright You know, that's how they get to us to focus on the money focus on their marketing methods, right? Yeah, right and thank you Isabel for your comment there, too Thank you Linda for joining as well and Jadina Miriam Caroline Rachel Joe Frauke Yeah, thank you all for joining me here and I hope this has been beneficial So I hope you will go forward today knowing that what you are given today is the only day you're guaranteed What you are given now is what you're calling is your calling is not some now in the future You're calling is this moment is your calling. How are you in this moment? Let that be what your full presence is now Blessings