 Marketing has evolved in the last five years, more than the last 25 years. Technology has impacted on the role of the marketer and marketing departments are restructuring in response to this. The positive news is that in our recent survey guide, 69% of marketing employers said they are looking to recruit over the next year. Skills need to be part of every marketer's development plan and not seen as a tick box exercise every now and then. Marketing is constantly evolving as organisations digitally transform and customers become more sophisticated how they buy products and solutions. As marketers, we need to ensure that we adapt and keep pace with this change. This means having the appropriate skills that enable us to be relevant and deliver impact through the marketing that we do. 40% of marketing employers say they lack the skills to make the best use of this new technology. Over 50% say they lack both technical and the interpersonal skills required. At CIM we are continually adapting our learning solutions to provide options to both marketers and people wanting to go through our professional qualifications. Our qualifications are practitioner led through research with industry and they call upon the learner to demonstrate their learning in a practical environment. We have a module-based approach for bite-sized learning and we have a range of methods by which you can choose to study, which include both online and face-to-face. So basically you can choose a study method that suits your lifestyle. Now with the impact that technology will continue to have on the marketing profession we have developed a suite of digital qualifications offering pathways from level three all the way through to level six. I really enjoyed studying with CIM, one of the main reasons being that I had a module exemption because it's something that I studied at university. I chose to do my marketing qualification with CIM because it's a very prestigious institution and it's recognised internationally. I'm now doing my second CIM qualification. After completely my level four last year it gave me the confidence and skills to break into marketing. Now I'm studying my level six, I haven't even finished yet and I'm using those skills on a day-to-day basis. CIM got me into marketing and it's helping me progress as a marketer.