 There is a popular marketing tactic out there called the launch strategy, particularly the multi-month launch strategy, which is first you have an idea to sell some kind of program or product. And then month one, you share a bunch of free content that is actually designed to build the audience's desire for your product in a very subtle way. And you can tell I'm not a fan of the strategy. Month two, you then invite them into some kind of Facebook group or some other community and build community there and build more desire and context for your product. And then month three, you finally get those people onto a high converting webinar and get them to buy your thing. Well, I think that that is a, it's really a shame that this is happening. Unfortunately, it does make people money because these marketers know how to manipulate our emotions and get us to a certain state to then buy. You know, month three, they might like open a shopping cart for a few days saying, oh, now's the time to get your early bird price. And then they close it off for a few days. Oh, it's too late. You were too late. And then they open it up again for a few days. Oh, we're going to open up again because of this demand. But that was all, and then close it again, maybe open and close it one more time. That was all planned out, all scripted out. It's very, excuse me for the noise pollution and air pollution at the same time. This is very disingenuous on the part of the marketer. Unfortunately, they were taught that way. Maybe they don't know there's a better way, but there is a better way. And the better way is to be upfront and transparent with your audience. First, to understand them so that you understand what their buying behavior is, so that you can sell them something that is more acceptable to them first. They're very open to it. When you give content away, give it away for free. Don't be like having some ulterior motive that, oh, I hope this piece of content leads to the next piece of content. And there's Buddy playing with his girlfriend, Zora. Hi, Zora. You know, let what you do be upfront, be transparent, be pure in the motives. If you're going to sell something, sell something. But let it be something that the audience is more accustomed to buying so that they don't feel like it's inappropriate or, wow, what a high-priced thing that you have to then warm them up to it. Just sell something and if they buy a low-priced thing from you, great. Then maybe later they'll go on your website or maybe you'll invite them to something that's a bit higher price. But it's not some kind of plan that, all right, this person is going to be in this part of the funnel and then that part of the funnel. It's just kind of a more natural thing. You see them using something that they bought from you. They like it. They love it. Then it makes sense to say, you know what? I think they need something deeper. Well, let's make that invitation to them. Whether they buy or not, it's up to them. You see, so be real in your motives to your audience rather than having some ulterior motives and waiting them to, manipulating them through a funnel. So I hope this is food for thought and until the next video, I'm George Cow. I'm always open to your comments even if it's in disagreement with me, you're perfectly open to sharing what your opinion is. And I'm always open to your questions as well. So take care and be well and do authentic marketing.