 This video will show you how to find a SWAT analysis using two key business resources, Lexis-Nexis Academic and Market Line Advantage. A SWAT analysis is a basic framework for assessing a company's competitive position and informs many business decisions. A SWAT analysis examines the favorable and unfavorable conditions that exist in a company's external and internal environment. Specifically, SWAT refers to strengths, weaknesses, opportunities, and threats. Let's look at Lexis-Nexis Academic first. To access Lexis-Nexis Academic, start at the library homepage at library.wlu.ca. Type Lexis-Nexis Academic into the search box in the purple menu bar at the top, just above the library's hours. Then click Go. Click on the correct match in the results list. On the next page, click on Connect to Resource. Once in Lexis-Nexis Academic, click the down-pointing arrow next to search by content type to display more options. In the Company section, select Company Profiles. Then click the down-pointing arrow next to Advanced Options just below the Company Profile search box. We are going to use the Build Your Own Segment search box to construct our search. Using the Select a Segment drop-down menu, select Company and then enter the name of the company in the parentheses. In this example, I will use Blackberry as the company. Next, click the And button at the top. Now we are going to specify that we want a SWAT analysis. Using the Select a Segment drop-down menu again, select Publication. Then type SWAT in the parentheses. This specifies that we only want SWAT analyses for Blackberry and not all content on the company. Only the most recent reports are retrieved, so there is no need to apply a date restriction. Click Apply to add your search criteria to the Company Profiles search box. Then click Search. Notice that we get three results, each from a different source, possibly offering you different perspectives. Let's have a look at one of the SWAT reports. Click on the title to view it. We can see the report includes all the elements of a SWAT analysis. Strengths, the weaknesses, the opportunities, and the threats. If you decide you want the report, you have the option to email it, print it, or download it. MarketLine Advantage is another good source for SWAT analyses. You can access MarketLine in the same way as LexusNexus Academic. By simply typing MarketLine into the search box at the top right of the library homepage and clicking Go. Then select the correct match from the results that appear. Then click Connect to resource. Once in MarketLine, type the name of the company in the search box. I'm going to use Blackberry again. Then select Companies from the drop-down menu. Click the search icon to run the search. On the search results page, click the title of the correct match to open the company profile. Use the table of contents on the right to navigate directly to the SWAT analysis. Here you will have the option to open it as a Word document or a PDF. You can also download the full company profile. If you want more information, visit the Business Subject Guide at library.wlu.ca.subject.business. And of course, if you still have questions, just ask us.