Upload

Loading...

Product Placement: Reese's Pieces on E.T.

220,275

Loading...

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Nov 4, 2007

One of the earliest examples of product placement. As the luring with candy was already part of the script, Steven Spielberg originally approached Mars Inc. They declined. Competitor Hershey was willing and decided to use Reese's Pieces.

Loading...

Advertisement
Sign in to add this to Watch Later

Add to