 Hey guys, this is Matt from Gratitude and what I'm going to do is show you a quick little tip on how to color men's hair on our lovely guest. Lovely. You like that? On our guest Dave, we're going to use a quick little flash finish color. So this is a semi-permanent men's color. What I want to do is just start right on the edges of his hair and work this in. I'm going to start right at the temple area, paint that through. Guys like things to be done quickly, efficient. He's trying to get in and out of the salon so I want to go through and work this color right around the edges. This should be the deepest point of men's hair color and then it should get a little bit lighter towards the top. So work our way through, getting the temples done. And then what we're going to do is take our blow dryer. I want to blow dry the top. I want to get a little bit of height in it. Use the heat from the blow dryer to just elevate the hair slightly. Then I'm going to take a little bit of 10 volume lightener and just paint that through the tips of his hair. We don't have to get too crazy. This isn't too exact, very organic feel. Paint it in. This is much better than using a foil cap. No guy wants to see that on his head. I'm not going to comb that. I just want to leave it nice, organic. Leave these pieces in there. Let the sides process. Now I'll take a little bit more of the flash finish. Work it through the sides. This is natural. We don't have to cover everything. Work the rest of the color through. We're going to let that sit for 10 minutes and then Dave will be ready. And I'll have a brand new looking hair color, much younger, much more fun look to it. Thanks.