 One of the things that we're doing, one of the biggest brands in the world, is that we take a large language model, we train that large language model on the data of the employee, the marketing employee, and then we use that digital twin as a, we ask the questions, if I put you on this project will you work well, if I put you on this team will you thrive, so that's what something we're doing with one of the biggest brands in the world, but we know that we can use AI to augment ourselves in many ways.