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Published on Jun 20, 2014
Sending notifications to millions of devices is quite challenging. Using native push notification services comes with the burdens of different APIs per platform, the need to manage the individual device registrations, the complexity of message personalization, and the need to massively scale when sending millions of notifications simultaneously. Notification hubs take a different approach: they're based on pub/sub and designed to elastically scale. They provide message templates for personalization and a single API across iOS, Android and Windows.
Beat Schwegler is part of Microsoft's technical evangelism and development team (ted), where he architects, designs, codes and delivers leading edge apps and services to showcase the Microsoft platform, with a special focus on cloud. He started to focus on cloud computing in 2008 and just loves the opportunities it provides to businesses of all sizes. Before joining Microsoft, he was an independent architect and developer and was involved in a wide variety of projects, ranging from real-time building control systems, best-selling shrink-wrapped products to large scale CRM and ERP systems. He is on twitter at https://twitter.com/cloudbeatsch