 Thank you for joining us. This text is posted webinar with our partners TAP Network. Today we're gonna talk about introduction to artificial intelligence for nonprofits. And I've already seen where a lot of you saying you're dabbling in it, you haven't used it, or you use it every day. And I think you're gonna learn a lot more here. I just wanna show you how you can engage today on the next slide. We are recording. Somebody has already asked, we are recording this and you'll get the recording along with the handouts. The slides probably by tomorrow, can't promise you, but definitely in the next 48 hours, we would love you would type your question in the Q&A. There's hundreds, when I say hundreds, over 800 people have registered for this webinar. So I'm sure there's gonna be lots of questions and we'll be able to manage your questions if you put them in the Q&A section. So if you need to close caption, somebody has already turned it on, you can leave it there, Cal. Somebody has already turned to close caption on, just type on the CC button at the bottom of your screen. I wanna leave you with one other thought. I don't know if you've heard about Quad, but on the TechSoup website, techsoup.org, just type in the word Quad and you'll be able to learn more about Quad, but this is a peer-to-peer community we have here. It's very new. You have memberships for 10 users that want to use the courses. You get access to so many other TechSoup catalog offers and get to know of the nonprofits in your area. So without further ado, I'm gonna go ahead and turn this over to Cal at TAP Network and you guys have a great webinar. Awesome, thanks, Aretha. Just some quick intros and we'll try to breeze through some of this because we do have a lot to cover with you all today. My name's Kyle Barkins. I'm a co-founder of a company called TAP Network. I'm joined today by Tarek Minar on our team here. He's one of our main web developers, but he's kind of our resident AI expert here. Everything from using AI to building actual applications with AI in them. Just a quick agenda for what we're gonna cover today. So we'll talk about who we are, quick overview of TAP, what AI is and some of its benefits, get some specifics on chat GPT and some uses. We'll cover some additional AI tools. I think Tarek's gonna do like a quick live demo for us if we've got some time and then we definitely wanna save some time at the end for Q and A because we know this is a very popular topic with a bunch of questions around it so we can hope we can answer those for you. Just some background on who TAP Network is. So we're a full service digital marketing and technology agency who partners with TechSoup. We've been partners with TechSoup I think at this point for about 10 years or so. We work a lot with them on their marketing, on their marketing automation and a lot of the creative and we also partner exclusively with them for providing marketing services and web development services for nonprofit organizations. We do this because very early on when we started back in 2012 we saw a very large unmet need at the nonprofit space for them for you all to be using leveraging tools that like the bigger organizations, the bigger companies were and just kind of weren't there yet. So we hope to help fast track that and partner with organizations like you all. How we can help just some quick background on the services. We offer everything from strategy to paid media and public relations and everything in between. So SEO, advertising, CRM implementation, web design, web development, everything that kind of runs the gamut there. Again, as we said, we're a full service agency. We will share the slide deck with you so you guys can learn more, read more about us or check out some of the services we offer through TechSoup. And with that, I'll turn it over to Tara to kind of go over what is AI? Okay, so this is very, very, very, very scary. I think people are really worried about this thing. So hello, beautiful people. This is Tarek and I'm gonna talk about AI. So AI is a buzzword and people are really scared of it seeing some robots taking over the world. No, not this one. We're gonna talk about something that is helpful for us, not the mobius one. So let's talk about what is AI. So I have been told that this webinar will be for absolute beginner. So I have to be on the high level so that everyone can learn everything from scratch. So don't worry. Those who never used AI before, never used chat to do any other tools before. I'm gonna explain everything as much as possible. And if you have still any question, you can reach out to me anytime and you can also ask in Q&A as well. So let's get started. What is AI? So this is a fundamental question before I jump into the chat, but I need to talk about this. So AI is basically a computer software that can make or take decision like human that can replicate what human can do. And also that can replicate a couple of characteristics that we as a human have like making decisions that can learn as well. Based on that, there's a couple of tools out there. Let's talk about the history. In 1950, this is where AI started. And but in 2000, we are still start seeing the AI that exposed the internet feeds. Then in 2010, this is where we are start seeing how AI is implemented, are gonna implemented in our day-to-day life versus like a smart home, smart life, and so on. If you think about today, I mean, 2024, why we are now with AI, we can see a ton of things happening. I'm pretty sure you know about ChedGBT. So I can say AI progress a lot, a lot. And we're gonna talk about this today. And we are in the era of AI. So let's go to the next slide, AI by approach. So before I jump into ChedGBT, let's let me give you some technical terms. So this is something you don't have to worry about or learn about. This is something I think I should talk about. So if I classify the AI in terms of different technologies, we have five, there's more as well. So natural language processing, we call NLP. And we know ChedGBT Germany, these are actually based on this natural language processing. So what it happens is like, GPT or Germany is like we have computer and we need to like NLP gives us the option to talk with the computer as a human, like how we process human language, like a computer can understand our human language and that can reply as well. There's some other like machine learning. So these are different technology, like Netflix, YouTube, they use this machine learning to feed us related stuff, recommendation stuff like that. We have deep learning, we're gonna talk about this. We have computer vision, we have robotics. So robotics is also part of AI, but this is different sector. So let's go to the next slide and I'll show you a couple of models. On this slide, I want to show you a couple of large language model and some other models that we are using. So you know, ChedGBT Germany and Lama and so on other text to text AI tools. These are actually based on two technology, deep learning and NLP. And we have a big large language model where we have big dataset and from here we using NLP, we extract the data and talk with these tools. So ChedGBT Germany and others, so LLM tool like that has text to text capability. We use, it actually uses NLP and deep learning and we call this large language model. Then we have some tools that can generate really beautiful images like mid-journey and Dalit free. These are actually deficient models and that use generative and deep learning. Then we have speech technology, something I call speech technology. It has two types of is like speech to text, text to speech. So, which part is one of the model that use the speech to text and we are going to talk about this also as well. Then we have video creation and the video creation, we have a couple of tools like Sora, Synthesia and Runway ML. Let's jump in to the next slide. So, Kyle is going to talk about this. Great, thanks, Derek. Appreciate the overview. So just a background, like what is AI and some of the benefits that we see for non-profit organizations. Everything from streamlining operations to making like really data-driven decisions and enhancing like your donor database or your volunteer database or your donor engagement. AI is really a place to, a way to like take advantage of that potential, that untapped potential and get more from a smaller system. So we're really seeing AI be leveraged for, I think Aretha had mentioned earlier on or someone else had mentioned to do things like write emails or write blog posts and sure it's great for that but it's also great for helping you manage capacity as you're part of a small organization. It's harder for you to do things like, look at all the donors in your database and see where there's commonalities there or go out and find like audiences and things of that nature. So we'll go through some more of that today and really talk about how it could impact or affect your organization. So one of the ways we think about or some of the ways we think about how you all can specifically unlock the potential using chat GPT which we'll cover kind of more in detail today as well as some of the other ones would be things like I just started to talk about. So grant writing, fundraising, marketing, and then what the kind of, what sort of the future looks like for AI. We'll share some examples of each. So first, I wanna put out a poll to you. You guys can just answer this in the chat. How many of you have used chat GPT in the past month? I'll let you guys just kind of answer that as I go through this. But you can see how quickly and how, yes, everybody, yes. So you can see how quickly chat GPT was adopted. I think, last year at this time it was somewhat relatively new and it just launched but they reached over 100 million users in just under five days. And you can see how this stacks up to other things. So how it took Facebook 10 months to get there. It took Instagram two and a half months. And it took chat GPT five days. I think that we think that the quick adoption of this really showcases how much of an unmet need there was in this space and how interested the people were. And then you'll also see how quickly things get adopted going in the future. So chat GPT launched and it was easy for something like Bard to launch from Google or a Google system to launch as well or something like Dolly or Midge or any of the things that Terrick could mention earlier. It's also interesting to see some of these other stats here, where people are using it and where it's used among adults, a decent distribution by gender. So it's not really more heavily men versus women that were surveyed in this. And it's actually, I think somewhat obvious in related to other technology, but it's sort of a younger audience that adopted it or that is using it, but we're seeing that continue to kind of get distributed more evenly as some of the older, some higher ages are using this or people with or without advanced degrees and things of that nature. Some things that are unique, specific to chat GPT, but we're seeing this in other AI tools, it talks like a human, right? So when you're interacting with these AI tools, I'm sure some of you have seen where there's been errors here and this has been like even on different news channels but across the ecosystem where there's chat bots out there being used by different companies that are just based on chat GPT and someone is actually just interacting or interfacing with them just as if it is like a sales person or it's a service personnel and they can do that because they have this natural language processing model which allows you to ask it a question just like you would a human and have it return a response to you just like they are a human. It's got, depending on which version of chat if you use the paid version or the free version, it has updated knowledge from all across the internet and different texts across the internet, the paid version will have is, I believe now up to you can get real time browsing from it but the general chat and it has it through April of 2023 I believe so just under a year ago, it will remember the chat for you so you can keep it open and once you're logged into your account you can go back and open up a previous conversation and continue to chat with chat GPT as well as save those chats for the future. It can be adjusted for specific jobs so we'll talk about how to prompt these things and let it do different things for you. So it's kind of an expert in different spaces. It can work offline so you don't need to be connected or be in a browser for just basic chats. You would if it's got to go back through and research anything or look at like use the browser status to get to those things but for running different scripts and things that you can get from chat GPT you don't need to be online. And they've continued to reduce the harmful replies that it would return to you. So either being inaccurate or being like a harmful response. So some ways to use chat GPT one that we like to use here as well as we see a number of our clients and people we work with and really start to recommend this is kind of like dipping your toes in to using this is using chat GPT like to brainstorm ideas. So specifically like for nonprofit organizations think about how you can better serve your community come up with ideas that or look to chat GPT as the resource to give you possible scenarios where your nonprofit could either use AI where it could take advantage of historically beneficial things that you guys have done in the past or other agencies or other nonprofits have done or just to kind of get your fingers on the pulse of what's happening in this space currently. So prompting it to ask it for a question what would you do in this situation? Or here's my problem, here's what I have to do. How would you solve that? Give me 10 recommendations to do this or get more advanced with the prompting of it to really kind of be the brainstorm of ideas. So back to the earlier and earlier point where people have someone writing an email for them or writing blog posts or whatever maybe not having AI write the entire email. So it still sounds like you but use this to prompt idea generation for what you're going to write about or what you're going to put out there. So getting the most out of from chat GPT. So let's talk about how to GPT works actually like I'll show you a demo where you can do the prompting stuff like blah, blah, blah. You don't have to worry about anything like this. This will be for the completely beginner. So don't worry, I'm here to help you and guide you how you can use chat GPT from scratch. So in order to get the most out of from chat GPT you need to ask a question and that question we call prompt. So the better question you can ask the better it will give you the reply. Very, very, very important. So that's a common question I got every time like people asking how can I ask a better question? How can I ask the better prompt? So there's a couple of prompting technology we have like a one-shot, quick shot. I'm not gonna talk about this because this something will be advanced. I just want to keep it beginner. So you can create a structure. Like I said again, the better chat GPT know about you the better it can respond. So the very important part is the context. That's called the context. So in order to create a context or giving a context to chat GPT you can create this context field. Like you can create like this organization overview partnership and collaboration but you do initiative, mission and vision. So that when you have this you send this to chat GPT telling this is me and I'm gonna also give you a short tips, quick tips how we can also utilize this on customer instruction as well. But before you jump into the prompt I'll recommend you to use, create a organization overview or about your organization something you can feed through chat GPT. Then once you have the context give a task that you wanted to, you wanted to do. If the chat GPT is not applying how you want it to be show them an example. Like I want this format like this then to understand, okay, oh, I see now you're asking me to reply like this, this, this. I'm gonna show you example as well. Then if it's not still working then you can assign a role, assign a reference or tone is very important. People are, the common objection I see people are having is like, yeah, is not responding like humans. Yes, it can't actually replicate 100% of human but I'm gonna give you some tips that you can use to make it as much as human as possible so that you can get the best out of from chat GPT. So coming back to the next slide. That's a quick example of a prompt that I have created before. I think last year on my e-book and don't worry you'll also get this for absolutely free. That prompt I talk about like creating a, like I give a role to chat GPT as a human copywriting expert to write a extended sales copy for a fake nonprofit that I have created on chat GPT. I give a little bit of information about who I am. I mean who, what's my organization does and what all about the organization so that you understand the key point and based on it create a copy. So that's the whole part of the prompt like the first two paragraph you see from act as a professional human copywriting expert to community wellbeing. That's actually a prompt, detailed prompt to make it better. Let's go to the next one. So this is very interesting. Why? I'm gonna talk about like custom instruction. Like you can't actually copy context every time and go to every thread and paste it here before you start a conversation. This is something not actually looks really good and something not actually work as well. So that's why we have custom instruction on chat GPT and it's available for free version and paid version as well. What you have to do, you have to click on, I'm gonna show you the demo because this is very important to show you on demo because I can't actually show, explain you how the custom instruction will work but just to give you an idea, there were two books in custom instruction. First one is to let them know about you and that next books will be how you want chat GPT to respond. This is very important. So first one will be as of like context giving information about you or about your organization and the second one will be how you want chat GPT to respond like tone, verbosity and stuff like that. And I'm gonna also talk about this as well in detail. So when we apply these things and then whenever we start any new conversation that custom instruction will work like a pre prompt. I mean, before you send any prompt it will work like a sticky note on every thread so that it can identify your instruction and then provide response based on that without typing it again and again. I hope that makes sense. Great. So as Tarek said, we're gonna kind of walk through a demo but we're gonna get through the slides and then that way we can save some of that for the end so we can do that during the Q and A. So you'll see these, I know this is hard to read so this is really just pull up some of these slides are just meant to be distributed when we share this with you all after this. That'll give you some ideas on like example prompts for different use cases, different applications for you all. So you'll see these as we kind of breeze through them. One of the other things, so I mentioned, you know, how you can use your brainstorming another way that we really like using chat GPT especially the marketing space and we think this has a lot of relevance to you all is figuring out who your audiences are and your personas. So when you think about these might be new words for some people, so the personas is sort of like your ideal person, right? And what that user might look like. So using chat GPT, we can give it some information about your organization, about the space and it can actually come back to you and give you some real data on who your ideal persona might be. So let's say you're a nonprofit organization or a good boys and girls club, you know? So chat GPT can come back to you you can tell them where you are if you tell them sort of the audience the general audience you serve and they can come back and tell you, okay, based on what we know based on this abundance of data that we have we know that your ideal audience or your persona is someone who let's just say it's in an inner city environment who has a child under the age of 18 who needs to be active, have some after-school care who might not get the same support that they would in a different environment or something of that nature and they'll give you a lot of information on demographics and it can also spit back out information telling you about what they might be interested in and what might resonate well with them. We can also use it kind of a level up from that to identify where that audience might be. So they would say, you know, this is the size of that audience this is where they are active these are the different platforms that they use most frequently. So that could be stuff as detailed as like they engage on Facebook from a smartphone and things of that nature without you having to go out there and do a lot of that research on your own. It's not gonna be perfect it's not gonna be hyper specific as it would be if you did something like did an actual marketing audit and market research on this but it can do a lot of that for you and give you a great head start. You can also use it for cleaning up a donor database or any database for that matter. There's a bunch of really cool things that I actually use I think chat GPT for on almost a daily basis when it comes to cleaning up data like an Excel spreadsheet. So if you're not using a CRM or a really well structured CRM you probably like a lot of nonprofits we see have a bunch of different spreadsheets that they've collected over the years from events, from email platforms whatever that might be from donations that they've received something that they've maybe a list they bought and they'll have five, 10, 15 any number of different spreadsheets that they're actively trying to keep up with and what we see often is that the same name appears frequently in those spreadsheets but they haven't done the work to combine those things. So you could actually give chat GPT those spreadsheets and say find me all the duplicates and then put all their different columns in this new spreadsheet for me that's format that tells me email address, first name, last name, title anything that it can pick out from those different spreadsheets and then it'll create you a nice reduced down table or version of that. You can also use it for cleaning it up to give you one was say here's a bunch of spreadsheets that we have from donations give me the total value of all users that have donated more than $5,000 with us in the last five years or something like that. There's a bunch of different ways you can use this just pretty quickly to do to consolidate a lot of that. Usually more manual work for you. You can also as I've alluded to a couple of times let AI help you write your blog let AI help you write content for your website. So there's some caveats here about plagiarism making sure it's original work but as we mentioned earlier it's a great tool to either give you the outline so if you tell it what you wanna write about or you give it some topics or let it help you brainstorm some topics it's a great tool to say, hey I need to write a blog post it needs to be more than 3,000 characters I need 10 sections with headings on the breakdown of what this could be and then you could actually use it break those 10 sections down and say okay here I need 400 words or 500 words whatever it is for this section and then you need to make it your own you would run it through some plagiarism detector add your own relevant links and sources but it's a great way to get started so you're not doing that from scratch or maybe paying somebody to write that for you. It's also a great tool to feed your current content to and have it summarize that for you pull out the little tidbits of information so we frequently try to repurpose content as much as possible so if you had that let's just say 3,000 word blog post you can really take that and break it down into small little almost sound bites that you could use to post on Facebook or post like a quote on Instagram or share on LinkedIn and let chatGPT be the one that goes through that and say hey I need 20 tweets about 20 tweets from this let's can you give me 20 different 160 character little blurbs I can use and ask it to give you that like a table format or a spreadsheet format so that you can have that and just feed it into some other system. So looking beyond chatGPT I've seen a number of questions come through on other platforms like Gemini and things of that nature talk about some of the different options that are out there you're seeing this you're seeing I would almost daily I'm seeing another tech company come out with another piece of AI or another tool that could be their competes with or lives on top of something like chatGPT or openAI so we'll kind of go through some of these at a high level one that we've probably all seen by now is Google Bard this is like a chatbot that uses data from across the entire internet and across Google's different apps and services so it has access to a lot of the information that openAI or chatGPT might not have had originally similarly there's Microsoft Bing Chat which is Microsoft's kind of version of chatGPT it uses it's more like a Bing search engine so it returns sort of natural language search results and it uses like the more advanced chatGPT openAI model there's Gemini which came out on like in December of this past year and it's really been positioned as that competitor it's openAI and then more specific tools like Jasper which is really focused on content creation and generation or Amazon's offering with like their two different tools for a generative AI and some others are here back to Terek. Okay, let's talk about Gemini so I think everyone know about Bard, Google Bard so Google Bard was Google one of the AI that's been replaced with an A updated model called Gemini now Gemini has multiple version and now they have the paid version as well they start with 20 bucks like GPT but if you consider something for free and every time then I prefer to use Gemini but until yesterday but I'm gonna talk about this later as well but Gemini is not something like a chatGPT 100% you can't be chatGPT but it has a couple of things that you need to hear like Gemini can create content more better than chatGPT like writing some content also someone asked a question I think in Q&A asking about what are the main difference between Gemini and chatGPT I found if you get the paid version that you can include with your workspace we include with your all Google product like docs and email and everything you can actually use Gemini inside of it like you can craft email reply within one click using Gemini so I love that feature so it saves tons of your time you don't have to worry about integrating chatGPT with your Google workspace through a third party like zpromake.com you don't have to do this but you can use Gemini if you have the Google workspace already then you can get the 14 bucks upgrade for a month and then you can have the Gemini paid version that you can utilize on anywhere like from Google Sheet, Google Dog, Google PowerPoint Google email, Gmail everywhere you can use Gemini so I found this really helpful if you're using all Google product every day and you can also craft email reply from Gemini, from your Gmail any reply you can also compose an email within the Gmail dashboard okay so when people talk about automation one of the thing I have in my mind is extension there's tons of things you can do but I want to share this as well it's called HarperEye I like this actually I use a lot these tools and I'm gonna show you a demo what it does is say third party Chrome extension that you can integrate on your website sorry, on your Chrome plugin add-ons and once you add that you can also add your Chrome code or any Gemini account login to that but Harper's then whenever you browse a particular website or you want to craft anything you want to summarize anything you want to send an email you can actually do this right away from that Chrome extension by clicking only one button and also it feed data into a chat activity account I'll show you a live demo so you can understand better don't worry about it let's go to the next slide because we don't have actually enough time I think you missed so people will love that again there's tons of chatbot out there and you know chatbot is booming this industry everyone using chatbot on their website so why not, why you should why you not use that as well but the problem with chatbot is there's tons of chatbot out there but it comes with a cost it comes with a price and it's not actually really cheap then I look for like a couple of alternative that you can use and I also keep in this mind for something for non-profit that you can get for free also has like a really good feature then I found this particular tool and I also talk about on my last webinar as well chatbots is name actually chatbot it's also chatbot and name of the product also chatbot so you have to search for chatbot for AI for non-profit or I have also signed a link here you can go to this link it's very easy, you can just apply with your non-profit or information and they will give you I think 250.bucks subscription for absolutely free then you can add this chatbot into your website and you can have the whole AI conversation going on from your website and I think you're gonna love it this is something I found really cool and people, everyone love that let's talk about couple of video editing tools I found people are using video editing tools as well like saving your time, saving your money unfortunately there's no good one actually really free in terms of free someone comes with like watermark that you can't actually use in real life scenario but I will show you couple of free not free actually, cheap alternative of Syntasia but if you ask me like which one is really good out there best in the market I will say Syntasia, it's a video text to video so what you can do like you can create a script from chatgivity copy there and paste it to Syntasia then you can see this avatar like this person it's gonna talk like a human you don't have to do anything just buy there one of their $29 subscription and you have 10 minutes stuff like that tons of thing going on but if you ask me something you can use in real life there are tons of tools out there for playing but if you think about a tool that you can use on your commercial basis or something for promotional perspective then I prefer Syntasia because it it actually like it's one of the best on the industry then we have Sora, it's not actually available but when it will be available everyone gonna know about it and then we also know about the GPT-5 the one of the most powerful GPT model GPT-5 with GPT Sora where you can create text to video very, very, very amazing and then we have a couple of alternatives out there like ilai.io, dbrain.io, they can also take a look on that I will also show you a demo as well that's it so we'll talk a little bit about using something like chat GPT to reduce a donor database down or to clean up a donor database but then taking a step further there's tools that already have AI built into them like HubSpot which will help you, we use the power of AI to analyze that donor data it's better categorize that donor information and take these things a step further as these things are starting to be built into these different programs looking at the different tools that you're using every day already if there's not already an AI component to some of these larger platforms things like ClickUp, things like HubSpot they'll probably start to see that happening soon and having a really strong understanding or even a high level understanding of how how to use things like chat GPT are gonna make it a lot easier for you to start adopting that platform and getting more out of that some other tools like in a platform HubSpot just as an example that we're seeing people take advantage of would be like a website generator so right from within there you can prompt it to sort of build you a website using some common templates that are in there and taking the content you've given it or chats you started with it to build a really just basically kind of draftable website so you're gonna have to tweak it on tweak some of it on your own but it's a great start and you'll see that in other platforms starting to come up like Webflow and Wix and things of that nature as we talked about kind of extensively at this point using AI to write content for just general content for websites blog posts, social media posts, emails things of that nature social media captions as I alluded to on the chat GPT example and meta descriptions and we're seeing this become more and more prevalent and in other marketing automation platforms and tools that we use as well for content writing specifically we can go through we'll just leave some of these here for you all to view as we said so we can get to the demo without further ado on that I'm gonna turn this back over to Tarek so he can share his screen and walk you through this pretty quickly and then we'll probably take five to six minutes of this before we jump into the slurry of questions you have and I'll be answering those questions while he goes through this as well five to six minutes really hard to explain everything but I'll see how far I can go and if I miss anything I need, like you can reach out to me anytime and I'll do my best to answer your question I think I need permission to share my screen awesome let me share my screen and tell me how everything goes okay I hope everyone see my screen okay so I think everyone can see my screen so that's my chatGBT account and unfortunately or fortunately I'm using chatGBT4 because I need better content I'm sorry so when you go to chat.openai.com you can create an account from chatGBT easy like creating a very simple account like once you create your account you'll see options like this there are tons of things going on so first you have to focus on that this is where you are going to ask some question and once you ask a question it will reply your question then you may have multiple questions multiple conversations going on you can see all of your conversations on the left hand side and you can have like multiple threads that you have opened you can access also share with anyone so let me show you another thing share with anyone let me clear that up then sorry okay so I can say let's go to email marketing greenscape city grant request and I can actually share this with someone as well like I can click on share and I can share this by clicking on copy link and whenever I copy that it will be sent to however you want you can send this link and anyone can access to that so we can see we have tons of things going on the left hand side and this is where you are going to ask the question don't worry I have a free book that I'm going to give you for absolutely free but you have couple of prom that you can use doesn't matter if if you are new to the chatGBT then I'll recommend going for GPT 3.5 play with this create some content and once you love that I'll recommend to upgrade for GPT 4 because free version is not really working really good so let me show you another thing because why it's important that's my team account I have my personal account as well this is where the customized GPT we have so this is what I was actually talking about how you can create a GPT that works like you talks like you so we are going to talk about like we can give you a persona your nonprofit organization name then your mission statement then we have core values primary goals so this is where you are giving about your nonprofit organization then you have how would you like to chatGBT to respond so this is where the cool interesting part happens so we're going to ask some question so we're going to give some information here like about how it should reply like I have couple of things like role specific instruction I have tone adjustment I can give any kind of tone here I can give the verbosity level 5 so it's 0 to 5 don't do anything I have everything here template that you can use right away for organization and you can paste it here to get good result so we see chatGBT we see somewhere we should ask the prompt how should we get it reply so I have asked a quick question to show you how it works I asked what does the token means in chatGBT so you can see like how chatGBT responds so this is not actually I'll say good prompt this is just a basic prompt just to show you how it works and then it replied with this let's say answer then I can ask another question if you don't understand you can ask another question you can ask a different prompt and I'm going to show you the prompt as well let me show you the prompt we have there's couple of prompts you can see you can just copy and paste and use it right away don't forget to replace the placeholder of let's say program project placeholder your nonprofit organization name your problem replace with your information so that chatGBT know about you let me show you the custom instruction one here's the custom instruction here you can see so that's the first part what you would like to chatGBT know about you provide your better response so this is your persona this is why you have to put information here and you have to copy that and paste it on custom instruction first box then we have second one second part and you can copy that and replace with your information like key methodology and stuff like that tone adjustment verbal city level so here you have to do really interesting thing like on verbal city level and tone adjustment you have to be careful because I'm pretty sure people you're going to ask how did I know which level I should put how did you know which tone I should put here so I have a list as well so if you go there down I can see I give you introduction about what is verbal city and tones and then you can copy this like you can use any kind of combination like medium verbal city inspirational tone for fundraising campaign copywriting you can use low verbal city I mean one or two if you think about number so verbal city start from one to five so three is medium two is low one is very low or you can say one two is very low or four five is high so you can use this high verbal city informative tone two for particular content that you want to generate if you want to be very specific you can use that then I have making the output better I mean human humanizing the output very better so if you are getting let's say content it seems like detected by AI it's not really looking really good it's not actually working really good then you can use this prompt just copy that copy the whole part and pass it here you have to or you have to use a couple of information like you have to insert demographics tone preference reading level and you have to like change couple of things that you see on the third bracket like hey I can see once you copy that and paste it on your 10 degree you see that way right over you see a 180 degree turn and your content becomes really good so if you want to make the content 100% detectable AI by possible you can do that but the problem will be the way to the content will be generated it will not be readable but if you want to make the content to be readable 100% you can't actually make it AI you can actually bypass the AI so we have to have balance that so let's say 20% 30% is good and we can use that and you don't have to do anything just copy that and as we don't have enough time I'm sorry I can I can't actually explain everything here but I'll make sure on maybe one of the webinar I'll try to explain everything as possible and you will also get this ebook for free and you can also take a look on that and you can understand like what what is happening what kind of information we are giving to chatGPT so I think it makes sense so these are the things I want to give introduction to chatGPT go we ever never tried chatGPT go jump into that and start using then you we have Gemini it's from Google you can create a free account start using that then we have Cloday so this is important because Cloday recently launched their 3.0 and this is by far I like Cloday because in terms of content and accuracy so if you consider to have like accuracy and accuracy and also a better response better writing style I prefer to go with Cloday but every good tool comes with a price this is not where we actually use the free tools I think TechSoup should reach out to chatGPT or any other LLM tool asking for a different pricing model for the non-profit because I don't see any pricing model for non-profit so that here you can see the Harpa AI I have this opened up here to show you how you can what kind of things you can do with Harpa AI I mean the Chrome extension you can get it from if you search on Google Harpa AI Chrome extension you can find this website you will click on add to Chrome and it will be added to your account they have multiple paid version you don't have to go for the paid version you can use a free version and from a website you can start the thing I like let's say if you're watching a video you can actually take a note you can actually transcribe that right away from the video using this just you click once here and it will be opened here so you may think like what happens if I do a conversation here is it will be paid or added to my chatGPT yes whenever you do a conversation here it will be added to your chatGPT account right away and you can also do the conversation from here as well then we have the free chatbot and that is what I was actually talking about so then we have Syndagia the free video editing I'm sorry not free is paid the same free video but it has actually trial so Syndagia then we have LiIO it I think the pricing in terms of pricing it was actually cheaper than Syndagia that's then we have ebook and then we also have a paid ebook as well so I think there's pretty much the live overview I don't know if I explain everything properly I'm sorry but I think it makes sense thank you I'm going to reshare and pick back up wrap up and then just start and then get through some of these questions that I didn't get to answer right in the Q&A and we'll answer some of these live there's a few that I think people have asked very similar questions in some cases so following this as Tarek said there's an ebook that we'll provide in the in this presentation you guys will see that there's also some other links in here to some of the services provided through TechSoup including some marketing web support and specific answers to some of the questions we're seeing from you all today you can get to that by going through TechSoup's website and just on the drop down under services you'll see website services and digital marketing services either one of those will take you directly to us through that we provide a number of different solutions some things being ongoing digital marketing services and ongoing website maintenance services for non-profit organizations so it's more of a hands-off approach from you all for you all as Tarek mentioned this link will be in the slide for that bonus ebook on chat GPT prompts there's a free version and there's also a paid version of this as well which has a lot more detail in it and specifics on other platforms outside of just chat GPT I want to mention one thing on the paid ebook we are launching the version 3.0 on this month on March 14 and the good thing here is like we are going to have some multiple custom GPT this is something we are currently working on we already have a couple of things done and you're going to love that so if you get the paid ebook you also get we'll make sure you also give it a free custom GPT but you need to have the GPT more time it paid account to use that custom GPT but don't worry if you're new to this I'll recommend using the free ebook and free version of chat GPT Cloud and Gemini. Thanks Tarek so I'm going to start I'll go through some of these questions but please feel free to keep adding those in the Q&A section I'm going to go through this first then whatever's left if we have some time I'll jump into the chat one question that I've seen a few people ask about is around privacy when you're uploading your information the free version of well I'll cover this in a couple different steps the paid version you actually have more control over your privacy and chat GPT will not use your chats or the information you provide it they will not put that back into its model so it's not going to use your if you're giving it content from your website or things like that it's not going to put that back into its models but any of the versions they any time you're giving information out and you be careful what's there where you're providing that so don't be putting any like PII or HIPAA information things like that into any other systems unless you have like a BAA with them or you know that it does manage that security what we recommend from a like for donor databases and things of that nature to pare down what you provide so the larger the request is the well obviously there's more privacy concern there is but also the greater likelihood there is that there's going to be like an error or it's going to kick something back to you so what we typically do and we recommend if we're doing this with our clients is randomizing or obfuscating the personal information so you would leave for example all of their email address name all that stuff like that in your system or in your files and then you would just pull out like a unique identifier so you would associate like you know let's say there's 15 15 names in there you would give them numbers 1 to 15 and when you would only give chat CPT the information you wanted like deduplicated or consolidated so it would be like number one would be you know for me it would be pilotapnetwork.com but I wouldn't leave my email address in there or I would take the first I would take everything after the app out of it so you just have my first name or whatever so it wouldn't be able to store that in its system but it is chat CPT commits to only using that data you give it for processing your request so it shouldn't be storing that it wouldn't be storing that information after the fact like create a database of information so someone did ask like can I give this a spreadsheet with like missing information in here and have it fill it in chat CPT won't do that something like zoom info is what you would need to do that with it's only going to if you gave it two different documents and asked it to combine duplicates or to fill in the blanks it could take your two documents that runs like a python script and pulls that information together for you so you don't have to do that but it's not going to go out there find stuff on the internet and populate that with you it also they also commit to once you close the session or once you don't need the the data anymore it will remove that from the memory so it's not it doesn't just it's just temporary data it doesn't hold it they called on to a long term so you can't go back to it and ask it about that in the future but they do always recommend that they said like that not like anonymizing the data or obfuscating it anyway you can I've seen questions here about nonprofit discounts I don't there's no current chat GPT nonprofit discounts that that I've seen that we know of there's the free version which will give you up to 3.5 which is going to give you it's not going to be like real-time information from the internet like you would get from something like Gemini and then there's the paid versions which give you you know better data security obviously mentioned but also give you more real-time information it gives you like the browser capabilities you can have it go out and search search the internet for you they start around $20 per user per month and there's team plans as well so if you want to get more specific and just have it something for your nonprofit organization have a little more control over it and the data you would use something like that there was a number of questions that I've seen where it's asked where people asked if they could have it is fix their website or fix their websites SEO or make it compliant it can certainly help with that it's not going to go out there and make the changes to the website for you so you can give it information say you know I need this to be optimized you know it's it is going to be always always going to be sort of garbage in garbage out so the more the more information you give it the better it's going to be able to respond to you and react to you but it's you can't say hey can you fix my website the home page it doesn't work on a desktop it's not going to do that but if you know you have an idea of like what's going wrong you can certainly ask it to give you some solutions to fix that or if it's about content you can give it the content that you currently have and tell it what you need it to do to give you the content back to fill that in you can also say I need a 10 page website for example it needs to be on these different topics give me the outline and then you you have to take it step by step from there so here okay here's the outline here's the first version I need a you know a page with this much content on it I need this many headers I can start to create that for you but you're still going to have to go back and put that in yourself into the site what else is in here a number of people asked about the pros and cons of like chat GPT versus barred or what's Gemini now or metas version of of this okay I don't know if you want to jump on that I've talked for a good amount of time you can also talk no problem so I just want to give you a heads up on that from now from today no one can be chat GPT so if you want a tool that can do everything like brainstorming and everything stuff like that I prefer to use chat GPT over Gemini but if you have like you want to try multiple tools and you want to spend money now prefer to go for the Gemini pro it was still yesterday but not from today you would now go for the clothing 3.4 version or 20 bucks it will be better than chat GPT and Gemini awesome thanks what else is in here I'm just trying to go back to the chat now somebody asked about if the free version or chat GPT 3.5 lets you analyze and ddupe spreadsheets it doesn't have you can't attach the information it will let you paste in some of the information but it's going to be limited how much you can put in there so the paid versions would be something you need to use to do that for you but again I'd also recommend looking at some of the tools you probably already have that you use on a daily basis that can do some of this for you as some of these will have that kind of deduplication stuff built in so tools like Notion can do some deduplication chat or Google Sheets has some AI tools built into it now which will allow you to run scripts or deduplication things over them so you might be able to do this without having to drop it into chat GPT as well somebody asked how do we use generative AI directly for our organization we use this every day for ourselves and for our clients for a number of different things certainly for brainstorming definitely to reduce the time sort of the time to market for things especially for people so before where we had to spend a bunch of time coming up with our own ideas we certainly do come up with our own ideas but we also use this to help us brainstorm and also recommend our clients use it as well for idea generation certainly in the creative space too so this is very helpful for us to provide variety we don't use AI to create logos we don't use AI to create images and things like that that we use on a daily basis typically but we will use it for a lot of brainstorming and idea generation there also to be space fillers and things of that nature to show like when we're building a website or designing a website for someone instead of using a stock photo or going out there and finding those stock photos we can actually tell AI what we want to create for us so it can put that filler or positioning type photo in there for us and save us save our clients time and money there so we asked about the eBook that stuff will be included as links in this document like in the PowerPoint presentation I think it will actually just be in the email as well and we are getting it cut off here in one minute so I do want to thank you all these links will be provided here there's a way to contact us on these slides and we really look forward to hearing from you all and seeing some of the cool stuff you guys are able to do and leverage these tools for thanks everyone