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Death to SOPA: Marketing Update 1/20/12

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Published on Jan 20, 2012

This week on the Marketing Update, Karen Rubin and Mike Volpe discuss Google compromising their search engine for Google+, new age search optimization, death to SOPA, the scarcity of women causing men to spend more, and the worlds longest phone call.
Episode #184 - January 20th, 2012
Intro

How to interact on Twtter: Include #MktgUp in your tweet!
On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe)
As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review!
Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday
Question of the week: What are your best tips to improve online lead gen??
Headlines

Is Goggle Compromising their Search Engine for Google +
http://battellemedia.com/archives/201...
Given that Google+ results are dominating so many SERPs these days, Google is clearly leveraging its power in search to build up Google+.
Google has positioned Google+ as a sort of ?mini Internet,? a place where you can find results for a large percentage of your queries.(My source is pretty direct about this: ?Google has decided that beating Facebook is worth selling their soul.?)
But if that?s how the world of Google works now, that means it?s very important that you tend your Google+ pages, so that you rank well in Google search. Google has pretty much gamed its own search engine to insure Google+ will succeed.
I really have no choice but to play Google?s game, and tend to my Google+ page, be I a brand, a person, a small business?. are you getting the picture here? If you decide to NOT play on Google+, you will, in essence, be devalued in Google search, at least for the percentage of people who are logged in whilst using Google.
Seems a bit off. Seems like Google is taking the first click away from me and directing it to a Google service.
Marketing Takeaway: See if G+ pages are ranking for your key search terms.
New Age Search Optimization
http://www.kunocreative.com/blog/bid/...
Some SEO practitioners are having a hard time adjusting to the many new changes in Google?s ranking algorithm, indexing system, and Google?s plunge into social media. On the other hand, content marketers are thriving in the SERPs.
These changes have benefited the prolific content producers while hurting the traditional mathematician-type SEO?s ability to maximize organic web visibility.
Two years ago Google?s sweet spot was easy to identify ? Sculpt on-page factors, build lots of backlinks, have clean search-friendly code and make sure website architecture is flat.
Google's changes have pushed content to the forefront while shrinking the importance of the technical SEO tactics mentioned above. Without lots of good quality content it?s much harder to maximize organic search visibility.
Actually, it requires traffic from the greatest number of relevant keywords regardless of where they rank. SERP results are not what they used to be. Just because you get certain results doesn?t mean your neighbor will.
The point is that by ignoring where you rank on a keyword phrase and focusing on how many keyword phrases drive traffic you can see large growth in organic search visibility.
Kuno has seen a 556% increase in organic traffic by taking this approach and almost a half-point increase in the organic visit to lead ratio. The MarketingTechBlog.com credits 72% of their organic traffic from phrases which appear on the second page or beyond. Since we can?t track up to 30% of our keywords isn?t it about time to stop worrying about where they rank and focus on how many there are and how much traffic they drive?
Marketing Takeaway: Stop worrying about where you rank and focus on creating great content around traffic driving keywords.
Death to SOPA!
http://www.washingtonpost.com/politic...
Americans woke up without some of the oddball essentials of online life. No Wikipedia. No Reddit, a compendium of links to stories and funny pictures that draws millions a day. And no I Can Has Cheezburger?, the world?s best-known collection of funny cat pictures.
http://latimesblogs.latimes.com/techn...
Wikipedia, the largest Web player to block access to its pages for a full 24 hours, reports that a whopping 162 million people experienced the blackout on the online encyclopedia's landing page. In addition, 8 million U.S. readers took Wikipedia's suggestion and looked up their congressional reps from the site.
Google reported Wednesday that as of 1:30 PM PST, 4.5 million people had signed its petition asking lawmakers to reject the Stop Online Piracy Act in the House and the Protect Intellectual Property Act in the Senate.
http://news.blogs.cnn.com/2012/01/16/...

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