 So it puts things in perspective. Like when you attempt and you're really enthusiastic about a dream, you're like, where do I go from here? I was in my, my, um, I was probably 27 at this point, very young. I said, hmm, I'm missing something. So I recognize that awareness that I am missing something in terms of business. And I said, okay, it's, it's marketing. But I sat there and as, as I was really contemplating and going, I guess I'm having a introspection. I said, uh, what would it, what would move this needle? And I could go school again and waste a couple more years of my life. And I really mean that when I say that, or I can find somebody that I admire, that maybe I can work for and I can learn.