 User experience, UX, is a complex concept that encompasses many different qualities. This paper examines how certain aspects of UX are more important depending on the type of product being used. It also looks at how these aspects are measured and how they vary across cultures. Finally, it shows that these measurements are reliable and consistent, making them useful tools for UX professionals when evaluating and designing products. This article was authored by Martin Tripp, Jessica Kalmorgan, Annalena Meiners, and others.