 Pow! What's up everybody? Once again, it's Brand Man, Shawn, and today we're doing a video on three keys to Lil Pump's success. Shout out to T-Bro, Ski, Breeze, MPO, and KiloOTB for making this request. The first two of them I'm not gonna go too deep in because I feel like they're covered in other places, but I gotta mention them because it is true. Like the first one, Lil Pump's connections. A lot of people wonder how Lil Pump got so big at 16 years old, but he wasn't working with the resources that most people had. He knew Smoke Perk early on and Smoke Perk had already gone around again in a little bit, had had some minor success and made some mistakes, and his affiliation with Smoke Perk allowed him to jump some of those hoops without making those mistakes. Matter of fact, Smoke Perk was the one who actually said, Dude, you gotta freestyle. They were freestyled together and Smoke Perk was like, Bruh, you gotta let me record this. They talk about three Smoke Perk connections to people like Kristen Nero, and then you got Lyrical Lemonade, Nojumper, and then being affiliated with the South Florida scene as a whole that's already bubbling. So people are looking for new acts in that area. But in short, those connections early on helped him get to a certain spot. Now he has more of a formal team and they've been handling his business well, obviously, because him having those connections in that position doesn't mean he would be 100% successful. It just so happened that the right people did get involved along the way to make sure he keeps moving up and up. Number two, his music. Lil's music is dope. Some people might not feel that way, but for what it is, he got some lit music. His beats are great track beats, which of that was due to his connections early on. And then his music is made to get crowds lit together because kind of like ugly guy, Lil Pump has a lot of songs that are around two minutes. Matter of fact, like a boss is one minute and 42 seconds long. So when you have music that's that short and that simple, you keep people's attention. You get people lit and then you end the song before you lose people's attention. And then he's using a lot of chance just saying the same thing over and over again which makes it easy for people to remember. Matter of fact, hard to forget sometimes. And then when a lot of people know the same song and are singing it together, it's just nothing like that experience. Think about a song like Boss that's one minute and 42 seconds. And then on top of that, his music can be pretty funny and outlandish, which is actually the strength of his brand leading to number three. Enter the world of Lil Pump. Ignorant shit is Lil Pump's brand. Even under his elementary video, all he wrote was real ignorant shit. And using that term ignorant shit, it's a term that a lot of people already use when they do something where they're kind of just having fun. This guy's created an entire universe around it, from his music to the content he posts all the time. They just having fun doing super ignorant shit. Got the gun in his mouth. And you're looking at this little kid, especially when you find out because he doesn't necessarily look 16. You find out to do 16. He's got braces. It's all these interesting elements going on when you add that onto the bad word image that attracts so many people to love or hate. And the only thing that's important is both of those give him extreme attention. And in this universe of ignorant shit, there's these myths, some true and some not. Like Lil Pump started a riot. Lil Pump turned down the scholarship from Herbert. There's so many elements and so many different sides that he hits people from. Some of this is intentional, some is not. But what he does is basically create a reality TV show because of all the content he's constantly posting. And when I say content, I don't mean necessarily music, just him having fun with his friends, especially Smokepurp. So it keeps people entertained and tuned into his universe. And as the superhero of the ignorant shit universe, he's going so far in creating an ignorant shit universe villain in J. Cole. Fuck J. Cole, nigga. Fuck J. Cole. Which I actually kind of love because it's always been years and years of people who talk about the real shit and talk against the other side, saying that they're not real music and all that kind of stuff. It's nice to see some of the ignorant rappers not only stand up for themselves like, Fuck J. Cole, nigga. But this is the world that he's constantly adding onto and going deeper and deeper with all the content he's creating and it's seemingly endless just because he's just tuning people into his everyday life which happens to be a lot more interesting than the average individual. The only question is with so much content being created, with so much music being put out in just the competitive landscape as a whole with so many artists coming out by the day, will people get tired of Little Pump or will he involve in some kind of way that allows him to go to the next level? We'll just have to wait and see. That's it. Y'all know what to do. Hit that subscribe button.