 I mean, I was totally used by that money, but I want to spend a few minutes with you about accessibility. First, I want to mention, if you're going to be talking about accessibility this morning, if anybody heard of this hashtag, accessibility, can move my power point here, there we go. Ali is actually a one-one-y. It is a and two-ones-and-a-y, accessibility, okay? And there's 13 letters in accessibility, and in the social media world, they have to shorten that. So that's how we came up with Ali, okay? And then we can add this hashtag, Ali. This is the sign language for hashtag, okay? So if you're going to be tweeting and posting today about accessibility, and if you're noticing today's schedule, we have me talking about making the case for accessibility, and then at 1 o'clock, we have Kim Smiley talking about accessibility. So if you're tweeting and posting about it, make sure you use the hashtag, A, number 11, or one-one-y. So, and this is what I want to spend a few minutes with you. I have three points to make with you. But first, I have a quote that I want to share with you. Three points that I have to make, and a good business, good design, and it's the right legal thing to do. And that's why I'm here to make my case. I'm a little bit thrown off here. My size is going the way I rank. There we go. This is my favorite quote. Stock, stock, more stock. This is John Cronin. He's the owner of an e-commerce business, and is currently making one million dollars. His mission in life is to make and generate happiness through the world of stock. If you go to the website, he starts our kind of crazy stock. And if you look at him, he is a pretty special guy. And before we go further, I want to talk about the internet. Do you realize the internet is 29 years old? This man, Tim Barnard Lee, invented the internet in 1989. Two years later, he launched the first website, 1991. And the purpose of that website was to share information with researchers. And we've been building websites ever since. He's also the director of the Worldwide Consortium, W3C, which is the Web Standard Organization. Now, this is the organization that specifies the technology, the guidelines, other things that make the web perform. He also believes that the web has a purpose for the humankind. This is the quote that he said around 2006. The power of the web is in its universality, accessed by everyone regardless of its disability, existential aspect. Today, websites are pretty much indispensable. Pretty much. Just like we are without smartphone. We can't imagine being without a smartphone, right? Every day we get up and we go to our computer, right? We go out there and maybe we go check out the news, check the weather. Maybe we go on the website and the computer looks for information, look up a company, look at a product. What was the last time any of you looked up your yellow pages? Really? What was the last time you opened up your Wikipedia? We go to the website to go shopping. How many people have worked with Amazon today? But we support more e-commerce business as well. So we go shopping. We build communities through websites, right? Members of the site, forums. The websites today are indispensable. But what if you can't access them? What if you can't do something with some websites? That's what I'm going to talk about. I don't know if these links are going to work or not, but I have some examples of links here where there are some obstacles. The first link up there is the podcast. I'm reading a book right now by Michael Hayek. I'm not trying to pick on anybody here. You have to understand that. The Best Year Ever by Michael Hayek. And he thought that he would try to provide some supporting materials to go along with his book with podcasts. They're great. Love it. Except I can't hear them. They're not transcribed. The next one, I make my living supporting clients with social media. I'm always looking for tools and resources to maximize knowledge so I can help better serve my clients. So I'm looking for educational resources. So this happens to be a webinar on how to provide social media support for business to business clients. The problem? The webinar is not captioned. Because I can't hear what the speaker said. There's not even a side video where I can look for it. And the last one is Atlanta's History Center for Career. This has to do with a screen reader. An online job application. Now it doesn't pertain to me, but it pertains to a person who's visually impaired or maybe has a mobile challenge. You click on that website, instead of going directly to an online job application, there's a pop-up. There's another step that they have to go to. And if you're visually impaired or you have a mobile challenge, it's an obstacle. Here's what I want to do. I want to try a little experiment. No. I don't want to freak anybody out or make anybody uncomfortable. I'm going to share with you what I want to do. What I want to do, I want to say, I bet, in this room, if you're willing to try this, just a little experiment. I'm going to list off some disabilities. And after I've listed them, we can stand up. OK? But after I list them, OK? So here, I bet that after I've listed them, there's about 15, maybe 12% of the people in this room that have some sort of disability. OK? You're willing to try it? All right. Here we go. I have to hold onto this because there's quite a bit of disability to list in here. And by the way, I have three of them that I'm about to list. All right. Here we go. I'm trying to make sure I can read to them. I'm wearing my glasses at the front of them. All right. Here we go. Here's my list. Can you not see at all? You wear glasses. Do you have color blindness? Are you deaf? Do you consider yourself hard of hearing? Do you have proper hearing and certain situations? Do you have a mobility challenge? Do you have colorful syndrome? Have you ever had an arm or a leg in a cast for more than two days or for two weeks? Do you suffer from migraines? Do you live most of your day in a wheelchair? Do you have an attention deficit disorder? Do you have obsessive-compulsive disorder? Are you bored with this list? How about autism? Do some letters. Look upside down or backwards to you. With English, not your first language you learned. Now, I think I'm going to stop here. There's a lab that's going on here. But OK, I think I'm going to stop right here. How about now you can stand up. Stand up in front. You have any of those disabilities that I have listed in here. OK, stand up. There you stand up. Now I want you to look to your left. Look to your right. Look behind you. This is who we are designing websites for. This is who we are writing for. This is who we are podcasting and doing webinars for. Look at it. We are all wonderful, fantastic people that we are doing this for. Thank you very much to that. You get it? This is what I'm trying to say. We're now doing these things for some person, not multiple persons, hiding somewhere or somewhere. We're doing this for everybody. We're doing this for people who are like us. And that's what I'm trying to point that I'm trying to make. There we go. So what forms of disability are we talking about here? So three kinds of assets. We have permanent, episodic, and temporary. And I have some up here. Now, I know I'm generalizing when I'm saying that. When people think of disabilities, they think of the permanent ones. Oop, died. Blind, deaf, autistic, two people policy, or maybe someone with an accident that paralyzed in a wheelchair. Then those episodic ones. Epistemic are short-term disabilities. Do you know that cancer is considered an episodic disability? Migraines falls in that category. Epilepsy. Asthma. Those are episodic disabilities. Epistotic disability is defined, and if I read it correctly, it says here, having a long-term condition that is characterized by periods of good health. Interrupted by periods of illness or disability. These periods may vary in stability, length, and predictability. So that's what episodic disability is. And then last thing, temporary. Now, I'm sure there are some of you out here. Maybe you have had to wear a pass because of LZI. Maybe you have broken a bone in your arm, leg, and it happened to be your dominant arm or leg, right? Now, what if you had to move, try to move a right? Have you ever tried moving a mouse with an arm that wasn't your dominant arm? Pretty difficult. And let's tell you just now a little bit. If you're taking your traveling on a bus or a train, and you forgot, get your phone. And you want to listen to maybe a podcast or a video, have your pad or your smartphone. I know I will hear you. The train or bus can be pretty noisy. So you have two choices. You've got to turn up the volume, add your smartphone and your iPad so you can hear it, or you can go like this and look like a fool, right? But what if it were a caption or a transcribe? Let me point something out here that I haven't mentioned. Each of us may experience disability in our lifetime. Temporary, epistatic, permanent comes from maybe when we're older. Or I've got to get old, OK? A huge affair, but I think it's an affair, OK? So let's not forget that. Today, there are about 650 billions, I forgot that word, people in the world that have disability, or that's about 10% of the population. In the United States, 12% of the population have disability. Now, someone asked me this question. Is there a way that you can tell if someone came to my website if they have a disability? Many of us know. Just look at these statistics. It could equate to one in five people in the United States that have some form of disability. So you can look at it that way, that you are potentially ignoring or creating an article four that are coming to your website. That could be the way you could look at it. The only place you wouldn't know if somebody has a disability, believe it or not, is when you go to fill out a job application. Have you ever noticed that? You have to fill out if you have some sort of disability. The government keeps track of you that way. All right, so here we are. I want to talk about the good business, reasons why. We need to have accessibility. I'm ready to make my point. If more of a social responsibility, I want to say that we bring creativity, talent, and unique perspectives. If you want to bring us into your company, we are a resource that's worth for us. So if you want to retain and attract the best people in your organization, I mean, would you want maybe another Stephen Hawkins in your organization, maybe another Gavin Hurtgerma? You'll want to make sure that your website is accessible. And we are also wage owners. There are 30% of us out there in the population. They're white-collar workers. And if you look up white-collar workers, the definition of what that means for professional workers, earning pretty good income, not equate to pretty good income. And we have money to spend. In the 2015 report, I said, that shows that we have money to spend in the travel industry. We are tech savvy. And I can vouch for that. When I was in high school, and I won't give away my age here, I was in high school studying for different backgrounds. And when I graduated from high school, when the Mac first came out, the iMac, it was probably about the size a little bit bigger than this little mini iPad that I'm holding. I remember ironing it like it was my future, and it was. And I went after that iMac because I knew it would open up the world for me, because that's when the web was starting to take off. And then the internet, email, and text messages started to take off at that point. I was the first one testing and emailing with my family members. Today, I make my living this way. I talk on my phone through voiceover IP. And my phone translates my conversations with people through a capital captioning on a screen that would not have been made possible, but was not for technology. I love video conferencing, because I can read lips with my clients. Where would we be without technology? And for a lot of us who have disabilities, we are usually the first adopters, because we can see how it can open doors for us. So we are the first adopters with technology. And if we see the company, if you're a company or an organization that supports inclusion and diversity, you will gain our loyalty from us but from our family members. And we will support you. And we will have our die-hard loyalty. Then there's a statistic that shows that 15% of the disabled are entrepreneurs. The majority of them run a home-based business. And there are stuff taught like most of us. All of us are stuff taught, just like you are, just like me. And we're always looking for ways to grow to be better and to be able to be more successful. And the other statement is that the increasing population of the older people, just like I mentioned, we can't ignore them as well. The hearing is going, eyesight is going. And the medication, I can remember my father, when he has to take medication to control his blood pressure or whatnot, the major thing from us so bad, that is a mobility challenge. So we cannot ignore that. They are becoming the largest website users. So that, I believe, I've made my point that it's a good business reason to have your website accessible. Otherwise, you'll lose your money and you'll lose your paper in your organization. Good to die. OK. Now, good to die is the other part that I want to make. Now, the other reason why we want to make accessibility is Google's distinction, Yahoo's distinction, Bing's distinction all have a learning capability of a four-year-old. And if we design a website for assistive technology, think about that. We will make it easier for Google, Bing, and Yahoo to pull up in those third sanctions because they will pick up no matter what they're looking for. And you will rank higher in the third sanctions, because your website is organized and labeled freshly. Four-year assistive technologies are getting to that later. Melanie and Kat, who's speaking tomorrow at 9am, will explain that a little bit. So make sure you have her on your agenda tomorrow. Another way to look at this, if you ask for transcription for your webinar and podcasts, we'll also help you website search up higher in the third sanctions ranking. And your third sanctions will also be able to pull up a podcast a lot faster than just little things. That's why I noticed when I go to a podcast website, they should list the follow points. But that's all I said before. You're missing out the opportunities if you put the transcript of the podcast in there for third sanctions to pull up more of the key words that are in there about your podcast or your webinar. There's another one more point to make about that. What is the reading about it? And they see a quote or something that they really like that resonates with them. You know what they're going to do with it? They're going to clap to that. And they're going to highlight, pull it. And they're going to tweet it. And they're going to post it. And then they'll refer back to you. What a great way to get back to you in a social media world. Better be, better burn. There's a way. Now, that's the other way. The transcript would be a great benefit for your website. Another point that I want to make about feeding efficiency. When we're designing your website for accessibility, we're thinking about user experience. We all know that user experience comes from user accessibility. I'm saying, usability is the dying upside. We all know that good websites are dying. Come from good user experience. So that comes down to, well, again, well-organized websites. And Melanie will find us when you go to a session Sunday at 9 AM. And the purpose of my speech here today is not technology. But when I'm talking about user ability to die, is that when you're thinking about assistive technology and how they work, you are going to be thinking a little bit more about user experience. And when you remove the barrier away within your website, you are actually creating a better user experience. Therefore, it comes down to making your website much more efficient. And then it increases the speed of your website as well. And then at the end, you get savings. So your website won't need as much as the double capacity that it would need. So you save money that way. And the last point here, you won't need it for a lawsuit either. And here's a quote from Avon Gurma, who is a deaf and blind lawyer. She's also a speaker advocate for disability rights. She said, disability is never the barrier of society. The obstacles of the people create and it up to all of us to practice inclusion. Now, if you can YouTube her and find her Facebook, she actually shows her experience trying to go shopping and e-commerce. And how much of it is the frustration for her to go shopping. This is the last point. And this is the one real reason why I'm talking about this topic. It's illegal. Right. I'm going to be showing links here from our United States government, the ADA, and Section 508. The ADA stands for American with Disability Act, which was signed in 1990. It is a civil rights law that prohibits discrimination based on disability. Now, I know that some people think, well, it has nothing to do with me. It has to do with buildings. It has to do with infrastructure, sidewalks, and making sure ramps are accessible for the disability. But that's not the case. If we read it a little bit more further, there was an interpretation that came to some cases that made it that websites are now defined as a public, and that's the word that they use, a public accommodation. And again, it's based on whoever's making the determination. So now they say any business is considered a public accommodation, and that includes websites. Again, it applies to whoever's making the determination. Section 508 complies with the amendment to the United States Workforce Rehabilitation Act of 1973 is the federal law mandating all electronic and information technologies developed, procured, maintained, or used by the federal government be acceptable to people with disabilities. Now, this pertains to schools, colleges, and any businesses that does business with the government. So if you're collecting money from Medicare, you're going to collect money from Medicare that equates to that. If you're a non-profit entity collecting money from the government, that equates to that. You're not off the hook. I'm going to show you some businesses that have been sued for not having non-hostageable websites. And they're pretty renowned businesses. WinDixie, a grocery store, they were ordered to conform because the website was not accessible for screen readers. Target, same thing, they were ordered to conform because the website was not accessible for screen readers to read. Happy Lobby, they maybe started out of court. Same reason, screen reader could not read the website. Out of garden, the online menu, same reason, maybe started out of court. But on the outside, they didn't appeal. The screen reader could not read the online menu. Five guys, they were sued because of the menu. But the case was dropped because they agreed to make the amendments. Blick, the out-of-supply, they were sued for the same reason, dropped because they agreed to make the changes. A middle-class financial bank, online banking, they're being sued because their online banking is not accessible for the blind and the visually impaired. And the last one, bags and baggage, the online job application in the festival. It was often described as false evidence appearing real. But this is the guy who may not have anything to do with what I'm talking about here. And I'm not here to scare you. I'm here just to make a point. I'm here to say, look, you may think all those big blondes moving with the government and schools are starting to move. I'm here to say no. I'm here to say that it applies to all of us, regardless. Because we're all in this together, just like we're enemies that this morning, right? We're all a team. We're all a family. We're all a community. World-class communities, only this week, even the staff said they made an announcement, a commitment to make world-class as inclusive. And the staff said, well, that's possible. And there's a link. And a commitment for proof. They just announced it this week. And they're forming a team. So where you can go from here, you can learn more. So after 1 o'clock today, you're at Kim Camp Smalley. And then tomorrow at 9 o'clock in the morning, you're listening to Melanie Eddcock. So the good news is there's a lot of good things to learn. We have learned a whole lot of time, whether or not you know a lot about accessibility. If you know a little about accessibility, that's fine. But this is the perfect time to learn about it. It's never been easier. And with world-class behind us, we're ready. We can do it. We can be part of the team. The understanding's become better. The software's better. The hardware is better. The assistive technologies have become available. And if you don't know what assistive technology is, the screen reader is one of them. Now, in order to design well for accessibility, we need to understand what we're grappling with. We all have all these wonderful things that we've invented to overcome these challenges. Recall these assistive technologies. And by understanding them, we know how to best write or design for them. I've just done a mention of Fulham. I've been talking about screen readers. The screen reader is a software that works with the blind or the visually impaired that reads the text that's displayed on the computer or onto a Braille. Then we have captioning frame five text. And then the picture that you see here is called a SIP path device. It's a head device. It's for those that have a parallel from the neck down and putting them up. And when they move around, they're basically moving around on a monitor on a computer, like a mouse. And then when they puff, it's like cooking on a mouse. Because that's how that thing works. And if you design your website properly with the guidelines that are available, you will be able to start moving around on the website. But if you don't, you can't. And that's the whole point of it. So what you need to know is the WCAG 2.0 guidelines. And I have a link where you can go. My PowerPoint will be available through the real camper of the site. And you can go to this website. And again, the WCAG community is showing this link as well on the handbook. And this is a standard that everybody applies by. There's level A and level two. And you will hear Kim's mother talk about it. You'll hear Melanie talk about it. So there are 38 levels that we have to try to achieve. If you achieve level A, then you can say, I have a level A accessible website. If you achieve a level two, you can say, I have a level two accessible website. But there are 38 no rules, as we call them, or standards. And an example of a level A, for example, I put it up there. It's using alternative text with your images. Now, I think most of us know what alternative text is. But there are specific ways that we need to use the alternative text, especially when it comes to screen readers. And again, you hear Kim and Melanie talk about it. Level two is to make all functionality available from a keyboard. Now, that's the challenge. You have to make sure that you can move around a lot of things without the use of a mouse. That's level two. All right, I think that wraps me up. I think you can see that I'm pretty passionate about this topic. And I also want to say one more thing before I wrap this up. I want to thank the WorldKF organizers for picking this topic, the theme, creative people, creative type of history.