 What is the role that a CEO plays to drive the culture of digital in an organization? Digital is a cultural change. It goes well beyond technology. It is ongoing. It's short-term, it's long-term and it touches all aspects of the business from the end to the end. But should start with the customer at the heart of it and then come backwards through the organization and then to your supplier base and then to the rest of the ecosystem. It has to be led by the CEO along with a passionate chief digital officer. And the CDO must eat, sleep and breathe digital. That is extremely important. And if we are to create a digital mindset, we've got to move from thinking digital to doing digital. Now we've got to also remember that technology or digital technology can change very rapidly, but people take a much longer time to change, which is where culture comes in. Which is when, therefore, it's a human resources issue as well. It's been driven where people understand that the change is required because it's good for the organization and perhaps there will be an evaluation either through your performance appraisal or otherwise built into some mechanism where the change of mindset must take place. It has to be digital first, which means there's a sense of urgency attached. It should be pervasive, which means it's across the value chain and you've got to keep repeating it. Ultimately, you've got to create a data-driven organization. But just to go back, the customer must be at the heart of the decision-making process. So it should never be digital for the sake of it. It should be digital because it provides value to your end customer. How do you get the rest of your leaders to start thinking about digital, start accepting that we need to move from, I'm not saying it needs to be a 100% shift, but move to sort of a hybrid model, change your mental model, interact with the younger generation, become more aware about what are the new innovative practices? How do you get the next line of leadership to start adapting their old ways to the newer ways? The environment of today has created a lot of that mindset of acceptance. So the acceptance is already there. Then it's a matter of creating cross-functional teams to deliver better to our customer. It couldn't be anything, let's say on warranty, for example, where they're getting their warranty clearances and time. So a cross-functional team led by the leader, but to make sure that the youngest person in his or her organization was also part of the team. And then we got the chief digital officer to put one member of his or her team. And this five-member team then came up with a solution, which was an app in some way that got developed. So the leader, the n-1, the n-2, the acceptance is there. The question is how do you create involvement and then do a defined result in a defined time period. And with keeping the customer at the heart, now we just need to do it faster, better, and just with greater amount of dexterity.