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TEDxNOLA - Richard McCarthy - Market Umbrella

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Published on Nov 17, 2010

Richard McCarthy embodies the phrase, "think globally; act locally." After growing up in New Orleans and earning his master's degree at the London School of Economics, he co-founded the Crescent City Farmers Market in 1995. As executive director, he led the organization to grow from a weekly farmers market into marketumbrella.org, an internationally recognized mentor for markets, community-building and sustainable economic development.

As it approaches its 15th year, the Crescent City Farmers Market has a $8.9 million economic impact on the city and the region. Attracting 2,500 shoppers a week in its three days, the markets adds $21,000 an hour to the New Orleans economy. However, they are about more than economic transactions. Every time two people meet, a social transaction occurs. These relationships create the social capital that every market needs to succeed. The Crescent City Farmers Market gives everyone, from kids to seniors, access to local food with projects like the Marketeer Club, Meet Me at the Market, Farmers Market Bingo, Farmers Market Nutrition Program (FMNP), and the conditional benefit transfer project MarketMatch that has increased SNAP redemption rates by 600 percent at the CCFM.

Richard is a member of the New Orleans Food Policy Advisory Committee, WWNO Community Advisory Committee and the Edible Schoolyard New Orleans Task Force, the first Alice Waters project outside Berkeley to encourage sustainable gardening and cooking among underserved public school students. He was named a Public Health Champion in 2004 by the Tulane University School of Public Health.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world; and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

Follow TED on Twitter at twitter.com/TEDTalks, or on Facebook at facebook.com/TED.

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