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Published on Aug 23, 2007
Audience: 6-12; Synopsis: This video featuring the voices of Maine youth was produced as part of the media campaign: "If You Think Most Kids Drink--Think Again." The "Think Again" campaign was a series of 4 television ads featuring Maine youth. The conceptual model represented by the theme "Think Most Kids Drink? Think Again!" is grounded in research that demonstrates the importance of perceived social norms in young people's decisions about alcohol use. For a variety of reasons, including a barrage of media messages that glamorize alcohol use, young people often over perceive these norms. Their mistaken belief that "everybody else is drinking" leads to a subtle pressure to conform to a norm that doesn't exist in reality. The fact is that most middle and high school students in Maine are not using alcohol. This expanded video incorporates additional footage with the ads to delve into some of the issues around underage drinking. The accompanying guide can be used to stimulate a discussion about underage drinking. Public domain video.