 Well, I mean, just actually funny enough, bring it back to sustainability as well. It's slightly different from what Simon mentioned for my businesses because the restaurants and the pubs that I work in, there tends to be quite a large overlap between our teams and our customers. And so for us, we're quite connected to our customers. So I tend to find what's very relevant for our teams tends to be very relevant for our customers. So our customer behaviors might not be obvious to us straight away, but I know that if sustainability is important for our team members, it is also important for our customers. And we tend to find, if you're an inside-out brand, you'll focus on the fact that there's a massive drive from your team to become more sustainable, whether that be food sourcing or reducing plastics or making sure you don't throw away food waste or reduce your energy. All these things are important because you are doing much better by your stakeholders, your key stakeholders, including your team.