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Published on Jul 18, 2013
Hotels can join our complimentary survey by simply providing the hotel's available rooms, sold rooms and net room revenue. Participants receive the aggregated occupancy, average room rate (ADR) and revenue per available room (RevPAR) performance for their respective local market segments.
The STAR (Smith Travel Accommodation Report) program is used by the worldwide hotel industry as a vital revenue management tool. The report benchmarks a hotel's performance against its aggregated competitive set and local market. The STAR program tracks and delivers monthly, weekly and daily data. The output is provided through our secure online reporting tool or via email.