 All right, so I think we're live here on YouTube. Sinem, thank you so much for being here. I'm so excited to have you here for this video and what I think is gonna be really, really helpful, important guide for those who are curious about media.com and also particularly for some of us who have been using it and would love to do it even better. I certainly need some guidance on that. So I'm gonna be picking your brain on it. So for those who don't know Sinem, well, we met through media.com, right? And you are a editor, I guess, is it called editor? Of Better Marketing, Better Marketing, those of you who don't know is a very popular publication on media.com. Medium is a platform and I'm sure you'll explain from what I can tell, okay? Medium is kind of like social media, but focused on writing, focused on blog bloggers. It's like a bloggers network, writers network. And when you sign up for Medium, you get your own kind of blog page where you can do all your articles and writings and then you can connect with others. You can follow other writers. They can follow you back. You can also submit your writings to what's called publications, which have their own following. Better Medium, Better Marketing Sinem has how many followers now, do you know? Ooh, I don't even know. I think we are over 100,000. Yeah, it's big and it's filled with people who are influential because they are people who are fellow marketers and just people who want to do better at marketing. So you're one of the editors, Sinem, which means you get to choose the articles that are worthy of being put into Better Marketing and you get to do some editing before you guys publish it. Sinem, you have been on Medium for how long now? Since 2018, it's been over five years now, yeah. Yes, over five years. Funny thing, Sinem, I've been on Medium longer than that, but you have a way better Medium, Medium.com skill than me, which is why we're here. I'm gonna pick your brain on this. So, okay. So you've been on Medium for a few years and tell us your experience with it. What's it been like for you? Obviously, you like it enough to become an editor of a publication, but tell us about that. Yeah, honestly, my journey into Medium started in a very odd way. I have been a coach and trainer before I started to write. So I was hosting in-person workshops here in Vienna. We were mostly hosting workshops for like 20 people. Every weekend we would have our little workshops. And my business partner and fiance, Philip, had been very early on online courses on various platforms like Udemy and Skillshare. Like he's been on these platforms and I think it's been 2012, 2015, like very early looking back now. So he had a totally different perspective on the online world. And he randomly came across Medium one day. He saw this YouTube video of a guy saying, you can write and make money on this platform. And he said to me, hey, you can write on this platform. This could be interesting for you. And we were in our office when he told me and I remember on our drive home, I was sitting in a tram and I had my laptop on and I already tried to like sign up and figure out what it's all about. And I basically started by turning what I had been sharing in those workshops and to blog posts. I had no idea how to write. English is not my first language. But I thought- Do you write strictly in English on Medium? Yeah, I write only in English. My entire business is in English. And that was very new back then because our workshops were all in German in person. But I loved how little friction there was. Like you set up your account and you could immediately publish a blog post. I liked the idea of it being so easy. Of course you can also do that on YouTube or Instagram but you need another skill set on Instagram or YouTube if you want to share knowledge. And I literally did that for one and a half years without really knowing what I was doing but I was getting positive comments here and there. And it was so cool for me to see that, this reader from the US had come across my article and left a positive comment even though I was not getting a lot of views or making a lot of money. It was just, it was enough to keep me going because it was interesting. And it was this cute little thing I was doing on site that was just mine and everything else that I've been doing was in a team. And it sometimes took a while to make decisions also with those workshops and stuff. And that was just my little corner of the internet and I loved that idea. And I was actually very lucky in my journey. Yeah, can I share your Medium page on screen? Is that okay? Yeah, sure. Well, because I want everyone to actually go and read your stuff too. I mean it, because your stuff is, I mean it would be a good follow on to this discussion because on your Medium page you have lots of helpful articles about, look, how to start writing on Medium, a complete beginner's guide. So I'm gonna definitely point people, I'm gonna put that below this video when I finished recording this. So people can go read it and you have other things that are gonna help other Medium writers. Now, what I would love to do in this video and this our interview today is to go beyond the beginner stuff because they can go and just, they should go and read your beginner's guide and kind of follow along and do everything. But given that it's so precious to have this time with you to send me 4,000 followers and you are an editor and, yeah. So folks, go check out Sinem's profile again. I will put that in the link below. You can also just go to this link if you want to. I'm gonna ask you this to start with, you have come across obviously lots and lots of Medium writers in your time, especially as an editor. And this might, okay, I'll just get it right into it. What do you think is one of the biggest mistakes or misunderstandings that people have about Medium as they try to use it and they try to get famous or they try to get read? Is there any pitfall or misunderstanding or mistake that comes to mind for you? Like, oh, I wish everyone on Medium knew this. Yeah. I mean, it's all the, I'll call it obvious stuff that we have in other platforms too. Like, if your titles are not catchy and compelling people will not click on the article. And even if you have written the most amazing article people don't get a chance to read it if they are not excited about the title. That's, it is what it is. I think specifically on Medium a lot of people really do underestimate the power of publications because that is very unique to Medium. You can think of publications like those mini magazines on specific topics with oftentimes specific audiences. And as you said, if you are a marketer or you are writing for marketers and you create your account and you publish to your account with zero followers you might reach people, you might not. It depends on a few other things that you can do wrong or you can do well. If you publish in a publication for marketers like Better Marketing, you won't reach 100,000 followers but you have the potential to reach many more people than you would on an account that is brand new, right? And I just checked. This is the Better Marketing publication to those who are wondering what it is. And I noticed not only are there really interesting titles but there are also very interesting graphics that come with the titles. And a publication is always kind of trying to keep a balance between promoting each author's individuality and being proud to share so many different voices but then also having guidelines and style guides that try to ensure that we adhere to certain standards. So that people, our followers can say, hey, I have never seen this author before but I am following the publication and I see lots of great stuff in this publication. So I'll check out this article too. Of course, all of this is happening like in microseconds and the brain of a potential reader but that's one of the many things that is very different on medium compared to many other more popular social media platforms I would say. Now, so this is really helpful that we're getting right into publications because a lot of people watching this right now either they haven't started on medium yet or they are new and they're like, yeah, I would love to have more readers obviously because I could do, but I mean, that's one of the things that you should do I guess when you write on medium is you should promote your own medium article to your own network, right? Like that helps it to get it going, right? Some of the initial viewership and things like that. But then these publications like you're an editor of is a huge, could be a huge boost. What do you say to people who want to submit to publications? Like you said, there are guidelines. You recently sent me your guidelines for publication because I was trying to get an article into your publication, like George, here's some guidelines here. You might wanna look at it first and things like that. But can you give us a sense? I mean, I don't know, you're an editor for one publication. That's probably enough work. I mean, have you had experience with other medium publications either as an editor or a writer? No, so I've been, I actually have, I have three different roles in the medium ecosystem. So to say, so I have my own writing. Yes. I'm running one of the largest Facebook communities for medium writers. So we started that very early on. We have a Facebook group with over 10,000 people now. Writers. It's called Medium Writing Academy. Okay. Writers Mastermind. Yeah. And I'm also running a flagship program called Medium Writing Academy where we are supporting new writers. So it's a self-paced course that you can take where you learn everything. You learn how to use the platform but you also learn how to really write for an audience and how to communicate your message and ideas in a way that people want to read your content. And we've been doing that for a couple of years now. And now I have the editor head because I got to connect with so many editors and publication founders over the years because I interviewed them for that Facebook group. We had conversations and really one thing led to another. So I know a lot of other editors. I have interviewed them but Better Marketing is the first publication I'm actively editing. Yeah. No, I would say based on your picking the brains of so many medium publication creators, I think you know a lot about publication. So let me ask you this. So what are the chances, I could say, you could maybe generally answer this. What are the chances that a new writer could have their article in a publication that helps them to get viewership? Now, let me be clear. There are lots of publications on Medium. It doesn't cost any money to start a publication on Medium? No. No, anyone can do it basically, right? And so there are a lot of publications that are very tiny. I imagine, I mean, just like the long tail, right? It's like a tiny, tiny publications that even if you submit there, it's like you might not get any readers at all kind of thing. To certain, a few publications that have tens of thousands, like the one that you're an editor for. So for the ones, okay, let's say I'm a new writer, should I be submitting to larger publications or just the small publications? What's your guidance there? If you, let me say it differently. Even as a brand new writer with zero followers, you can get published in a publication like Better Marketing. If the story you are submitting is one that we want to publish. We are not going to check your profile to see how many followers you have or how many articles you have published. If the article is of good quality, it's interesting, it's well-written, it's engaging. That's the barrier actually. It's just, do you have experience writing for an audience and are you able to write a really great article? If the answer to that is yes, and let's say you have a blog that you've been running for a couple of years, you have amazing content on your blog, you take it to Medium. That's something a lot of people don't know. By the way, like if you have existing blog posts, you can take them to Medium. You can publish them on Medium, but also in a publication and you can get extra traffic on the work that you have already created maybe years ago. And you can always have your own call to action. The article can get boosted. The article can make money on the platform. So it's a great way to leverage the content you've already created. But let's say it is a great article, you can get published even with the largest publications. Of course, the problem is if you're a new writer, maybe you've been creating different types of content and you are not so much into writing, there is just a learning curve. There are a few things that you won't get right at the first try. And that's why you will likely get rejected from bigger publications at first. But you have a great chance of getting into those big ones. And that's one of the mistakes a lot of people actually do make. They wait a little too long almost to submit to those publications because they are intimidated. They think their work is not good enough yet. Yeah. Oh my gosh. This is so, it gives me so much hope for myself, but also for everybody who is watching this. And by the way, I wanna thank Fabio Serpaloni, sure I've been mispronouncing your name Fabio, your last name, who is, I've interacted with Fabio on medium and off medium. And he's a great writer on medium as well. I don't know, are you familiar with Fabio? He's like, I can't believe I'm seeing Jordan Sinem having a chat with a small online world. So he apparently knows who you are. So, okay, this is really helpful and hopeful that even a brand new writer can get a piece published in a large publication because it's about the quality of the writing. And I'm surprised to hear you say that you're not emitting people into the publication because they have a lot of followers. Even for a marketing publication, I would assume as an editor, I'm like, well, let me, if I have choices of five articles to publish, I'm gonna publish the ones who have the biggest followership first or at all because well, it's good for our publication too. But you're saying that that's actually not a common reason that something gets published. No, not at all because, hey, just because you have a lot of followers doesn't necessarily mean that the piece is going to get a lot of traction. And I know that's one of the questions you noted, yeah. And on the other side, we want a diverse catalog. We want different voices. We want different opinions and perspectives. What is true, of course, is when you have published with us dozens of times and we know your name, we know that every single piece you sent to us is of high quality, it's decent. We want to push it out. We want to boost it. We want to send it to a newsletter. It's going to, I'm going to take a quick look at it and I'm going to know that it's ready to get published and I'm going to schedule it ahead. Versus if you are, if I'm seeing your name for the first time, I'm going to be a bit more careful about reading the whole piece about, maybe I am going to take a look at your profile to see what you are saying about yourself in your bio. Do you have relevant experience related to that article that you have submitted? Do you have a website linked? But it's not necessary. If you are, if you have, especially if you have a personal connection to your topic in your article, your profile and bio is not going to be relevant. Are, given that you've interviewed so many other publication editors, are other editors as generous as you? It's actually not about being generous because we want great content to share with our followers. If you have 100,000 followers on your profile but you are submitting the same stuff over and over again, that's not of value for us. And publication editors don't make money off of the editor work they do. So- It's a volunteer position for you. Yeah, exactly. And that's been a little different for some big, medium publications in the past but it's not anymore. So even if you have a mega viral article in your publication, you might have subscriber growth or follower growth but I see some of the biggest publications moving more towards quality and fewer pieces rather than the opposite. The writing cooperative isn't a great example. Those are for writers specifically where the editor is just being more and more selective instead of opening up. I think it's really not a matter of being generous or kind to new writers. It's just because you don't have a medium following or profile doesn't mean you have a great story to share or you are not a great writer. You're just new to the platform and we are excited to welcome you. Yeah, that's again, I think that's kind and generous. So then the question becomes, well, how do we find publications to submit our content to? What is your guidance on that? There are a bunch of different ways you can take. The most straightforward is use the search bar type in the topics you want to write about or you've written about or you are knowledgeable about. Go into those topic pages and look at where the articles related to that topic are published in. You might have to scroll back a little while just to get a long enough list of a bunch of different publications. And can I actually try this on screen right now? Yeah, go ahead. Let's say that I'm... Go to the main page. Click on the medium logo. Yeah, exactly. Okay, actually, yeah, medium logo. Okay, now I'm in the main page and I'm gonna say, let's say I am a relationship coach. And I want to write about relationships. I want to write about how to thrive in a long-term relationship. Yeah, I would put in relationships. Okay, like that. Let's start with that. Yeah, and then you go down at the topics. Topics, okay. Yeah, click on relationships. Okay, so this one is just a slightly different take. Just a... I would just click on this one, okay. Can you just go back again? This is just... Yeah, so you can see the publications there. You see people and publications. The people might be people who write about the topic and the publications can be publications in that topic already. But the first one here, for example, is an inactive publication. So they have been the largest relationship publication, but they're not active anymore. So this can be a helpful starting point, this little box right there. But you have to dig a little deeper because looking at it now, you wouldn't know that PSI-LV is inactive. There's no information about any of this. This is just like quick suggestion. So what you said, it was to click on the topics, click on the topic itself, 3.7 million followers on this topic. And now, by the way, when we publish an article on Medium and any writer, you get to choose, each writer gets to choose which topics are associated with their article, right? Now, in your experience in them, does that really make a difference in getting your article? It makes such a huge difference. Really? That's how I found your work. What? I say, let me just try to do this real quick. So Medium has a, I'll call it feature, a feature that is very different and unique compared to the rest of the online world. So what happens on most platforms is you publish something and it's either picked up by the algorithm or not. Like it can go mega viral, it can reach your parts of your audience, a small part, a large part, or nobody sees it at all. The algorithm is doing the work. Now, Medium has a very similar system to most other algorithms that are out there. What they did last year is they have added another layer. That is the Boost system. The Boost is basically human creation. This is really important, by the way, because I have been on Medium embarrassingly and you know how long I've been on Medium and towards the beginning. Like I've been on Medium since like 2010 or 2008, something really early on. I just have done very little in terms of actually strategically using it. And I was basically, so then before we met, I was basically gonna give up on it. Like I was like, I've been, I mean, I'm a turtle. So I'm a turtoise or whatever. I'm like, I've been just publishing regularly on Medium for over a decade, just because I'm like, oh, I'm gonna publish something on my blog, might as well copy, pasted to Medium, right? Like a lot of people do, oh, I'm gonna copy, pasted to LinkedIn also, whatever. And like, no traction. I mean, I have 3,000 followers supposedly, but I get like a few dozen views on my articles, maybe, if I'm lucky, like for each article. It like almost nothing happening on Medium for a decade. And then suddenly you came along one day and you boosted one of my articles. And I'm like, what? And then suddenly I get people commenting on my article. I'm like, what's happening? What just happened? And then I learned about this boost system. So you have just, you've just saved my Medium life. Okay. And you've given hope to all my viewers here, like, oh, Medium, okay, this thing, we heard about it. And now there's someone who can guide us into it. Again, folks watching this, go to the links below. I'll give you the links to Senem's profile. You can read about her, how to get started on Medium article. You can check out all the publications that are the better marketing, et cetera. Anyway, so Boost is a new system that just started on Medium not long ago. And it has obviously made a huge difference already for me. What is Boost? How do we get boosted? Yeah. Yeah. The Boost is basically, there are two types of people who are involved in the whole Boost program. The first and the most important for you as a writer is there are Boost nominators. I believe it's a couple of hundred at this time. A Boost nominator is someone who is running a publication on Medium. Most of them have been on the platform for a while, have decent experience. And a Boost nominator is able to tell the team that they have found an article that they believe is Boost worthy. So I saw one of your articles browsing through Medium, looking at the marketing page, I think, because I'm responsible for marketing, entrepreneurship, stuff like that. So I go to the topic pages, like you opened the relationship page right before. I would go to those pages, I would look for stories that are published there. And I don't care if it's a new writer, a writer who's been there for 10 years. And if I see something that I believe deserves more views than it got because it obviously didn't get a lot of engagement and traction yet. We have a little form, I can submit the article and I can say, hey, this is why I believe this article is exceptional and it deserves to get in front of a larger audience. If my suggestion gets accepted, you get a boost of views. Based on these views and based on how these viewers, those readers interact with your story, your story can then go viral or it doesn't because the algorithm now realizes, okay, we have given this story extra views, but people didn't seem to quite like it. So it's gonna go down again. And this is very unique because it's actual humans screening, submitting articles, et cetera. And a lot of people have like mixed feelings about that because they say, well, this is so unfair because a couple of people have so much power to decide what is good or not. On the other side, every algorithmic distribution system is unfair in a way that you are not always going to get the results that you want either. So at the end of the day, on Medium, you are writing for human readers. So it's actually a pretty decent decision to let humans decide whether they think you deserve that extra boost. And it's not all or nothing. You can also reach a massive audience and go viral without the boost. You can also go viral with purely algorithmic distribution that still works. But the boost makes a huge difference, especially for new writers, for writers looking to grow and looking to reach a new audience. Totally. Now, this is so interesting. I mean, I have been faithfully adding some topics to my articles for, like I said, for a decade. And now with the Boost program, it actually matters in my opinion. Because to me, I haven't seen it matter for more than a decade in my experience. I mean, I have had some articles that I think are objectively pretty good, like I think worthy of a publication like Better Marketing. And then now with the human curation of the topic. So let me actually first show on screen here how easy it is to add topics. I started this silly test article here. Before publishing, I would click on the three dots. I would click on Change Topics or More Settings. Is there a difference? There's the same thing, right? It's the same thing, yeah. Change Topics. Well, let me go to More Settings just because there's a lot more stuff there. But I can pin the story to the top of my profile, which again, doesn't make much difference unless people are visiting your profile. I can, oh, here, read our interests. This is what we're talking about. Like if my article was about relationships, I would type relationships, just relationships, right? Relationship. Exactly. Now it's interesting here. Relationship New, meaning nobody has started a topic on relationship without the S? That's possible. And that's the problem actually. The problem is you can create a new tag. So somebody has created this tag and it's actually a very bad one because you could look up this tag now, the relationship. Let's look it up. Relationship. But it's not even showing. Let me press Enter on there. Yeah, let's try that. Let me do Topics. I don't even see it. You don't even see it. Yeah, and that, which means if you would use that tag. Doesn't matter then. You don't get any benefit if you use this tag. Let me use it without the... So here's the thing. It doesn't even show up. It doesn't even exist. Yeah, but you could still use it and that's the dangerous part because then you are wasting one of your five slots. Right. Okay, and it's important apparently, so Sunam, is it diluting my topic slots if I use all five? Is it more powerful somehow to use one? No, no, you want to use all five and you want to use a combination of some big and some smaller, more specific ones because George, maybe if you want, open one of your recent articles and let's take a look at the tags. I'll open my sad profile and we can look at this together here. So, I'm going to open this one, for example, and I'll go to the settings. Scroll down. Oh, scroll down. Yeah, you also see the tags when you scroll down. Oh, right, okay. So here is one because I didn't care. Yeah, but if you... It's not going to matter. Yeah, it does. It always mattered actually to be fair because even before the boost, the tags are kind of telling... The tag is how you match an article with a potential audience because as you could see before, the relationship tag had what millions of followers. So people are following this topic. They are telling medium, I am interested in reading about relationships. So if you publish an article about relationships, and you tag it correctly, that's your chance to get matched with some of these 3.7 million followers who already tell us they are interested in the topic. Now, the thing is though, there are 443,000 articles, posts, stories, whatever you want to call them. Okay, one of the confusing things on medium is that these are called stories. A post on medium is called a story. Of course, that's confusing to those of us who use other social media because an Instagram story is a 15-second meal. So here on medium, a post is called a story. Everything is a story. It's called a blog post. It's called an article. It's called a piece of writing. It's just called stories here. So Sanem, fine. I'll tag my article relationships. Okay, I'm going to do it properly. Relationships. And then I have to click on the one that suggests, sadly, they don't tell us how many followers there are. So I would have to research on my own how big or small these are. Let's try something else. Go back to the editor. Okay. Because you're in settings now. Yes. Can you click the publish button? Oh, okay. It won't publish. Yeah. Scroll down. Can you try to add the tag here? Ah, right. Ah, thank you. See, this is why we're talking. Because this is where you now see relationship. But you have to be careful. This is just the number of published stories. This is not the number of followers. This is the number of published stories. Not the number of followers. But naturally, however many published stories probably correlates often to the number of followers. Yeah. Like the more published stories and more followers. Okay. So you're saying that it's a good idea to add larger ones, as well as smaller ones, like let's say relationship counseling or something like that. Yeah. So you want each of those tags to really represent your story and be related to your story. So it will always depend on what exactly you have written. You know, in this case, if you're giving advice, the relationship advice obviously is much smaller. And then it could, depending on what you're really talking about, you could tag love is probably a huge one. Or you could go to parenthood or you type in, I don't know, long distance relationships. Okay. So for example, here, if I typed in marriage, right? There's one that's not even a thousand stories. Okay. How small would you go personally? You can go very small if it's kind of your niche and it's what you want to be known for. Yeah. But this is where I would look at the topic page again. And if I look at marriage therapy, this tag has only 48 followers. But it has over 800 stories. So it's a weird dynamic action. This is very rare to have so many stories. But so... 92 stories, one follower for marriage therapist. But you know, if you are, if you call yourself a marriage therapist, that's what you do. That's who you are. Then you might want to be the person who always shows up right here at recommended stories because you want everyone on Medium who looks up marriage therapy to come across your story. That's right. So that's a different way to look at it. Now, here's a question. Okay. Let's go back to, I don't know, a bigger one. Let's say... No, this is not it. Let's go back to relationships here. Okay. Let's go back to it. How does Medium choose with what are the recommended stories? Can you... Wait. Can you... Are we zoomed in on the screen now? Let me zoom out. Okay. Well, this is all zoomed out. Okay. I think right now, and this is changing from time to time, I think right now the recommended story section is algorithmic. So it's often... I just refreshed and it changed. It's often based on the performance of articles. Okay. And maybe there is... Maybe there is just a much larger... This is actually odd. I haven't seen it change the way it does for you right now. Maybe that's... Well, this one didn't change. Well, no wonder it didn't change because it looks very sexy. But let me... Okay. This one just... I saw that three seconds ago. I think it's a couple of stories in this section that maybe they are running... This one I just recognized earlier. So if I scroll... Maybe not so far, but it looks like they keep shifting places. Yeah. And it's also those recommended stories are usually boosted stories too. So maybe it doesn't have a lot of engagement yet, but it got boosted like an hour ago or something like that. Right. This one didn't get... Four hours ago, that was brilliant. It was very fast. That's why it hasn't gotten much engagement yet. But most of these have pretty... I mean, most of these, I would be pretty happy with several hundred clap. Oh, but look, recommended stories include something that was a day ago or a day ago with only 10 claps. That's... But this is... This is a 50-minute read. Oh my God. This is not a normal article. That's right. That's right. See more recommended stories. And medium does... Like the medium team actually handpicks and curates articles too. And they might show up here too. I'm not a hundred percent sure about that. As I said, they are sometimes testing different things. Yeah. For example, if you go... If you go to the main home page back, those three articles right there, it already says stuff picks. This is handpicked. This could be an article that someone has come across. They think it's growing and that deserves the spot for millions of readers. And they put it right there. Wow. And if you click on see the full list, you will see many more. Hey, look. You are the first article. I mean, this is random. And the Fabio is the third... Fabio is the one who's watching the article. He's the one who just commented. He's the one commenter right now on this video. But yeah, isn't that a wonderful synchronicity? Okay, so let me go back to the person who's writing. And we are adding... We're adding topics here. You're saying big topic, small topic, topics that you want to be known for makes a lot of sense and use of all five slots. Yeah. And okay. Now, let me ask you this question about being that you are a boost nominate. Are you... Are they called boost nominators? Is that what it's called? Yeah. Okay. You nominate articles you come across. You're like reading different topics on medium. Okay. That's worthy of being boosted. And by the way, just to be clear, the terminology is also confusing because when we say boost in other social media, we pay for that stuff. Yeah. Pay for boosts on Instagram. And that's really the weird thing about medium is when you have the partner program where you can get paid for your articles or for the engagement on your articles. And when an article gets boosted, it typically earns way more... If it has the same engagement as a non-boosted article, it earns significantly more. So exactly what you said. It's a bit the other way around. You don't boost it by paying for it, but it gets boosted and you make more money off of it. Like I said, it's very generous for people like you boost nominators to boost. Now, so let me ask you this question then. Given that these are human curators, of course there is the possibility of human corruption. So now that we're friends, why don't you boost my articles more often? Now, obviously I don't want you to do that, but how does medium... I'm just curious, as a boost nominator, do you have a score attached to yourself? Let's say one day I become a boost nom... By the way, how does someone become a boost nominator? It's mostly publication editors. It's only publication editors right now, actually. So let's say I become a boost nominator and then I have a bunch of clients and students. I'm like, well, of course I want to boost their stuff. The editors of the boost nominators, they'll probably be like, yeah, George just basically boosts these same people whose articles are out and so so. So obviously I imagine there is a quality control for the boosting. That's the thing. I don't boost articles. I nominate them. Someone else who I don't know who that someone is makes the final decision. And that's what most people don't know, which I think is actually a crucial element of the program. The typical boost nominator has very few nomination slots per month. It's only 20. And you boost nominators get a small compensation for each accepted nomination. So you have a high incentive to actually only submit stuff that you think is going to get accepted because otherwise you are just wasting those slots. It's a small fee, but that you could get paid for. And if you do a good job and you have an exceptionally high acceptance rate, you might have more nomination slots open the next month, but you don't get paid for those. So you can nominate more articles, but there is a cap on how much you can make through that boost nomination program. It's not a lot because that's not what it's about. So it's not here to help editors make money. It's just a small compensation. So I have my students and my clients who go through my Medium Writing Academy who are in my membership. And some of them write for Better Marketing, for example. Because it's my client, if I see their submission in Better Marketing and we have a coaching call tomorrow, I can say, hey, you know what? Let's come to that coaching call. I'm going to tell you what to do slightly differently so we can increase the chances of this article to get boosted. But I cannot say, you know, pay me 50 bucks and I'm going to boost your article. Because I don't know. Like, I know what the criteria are and everyone knows to be fair because Medium is posting them publicly and they publish a lot of content and updates on what those guidelines for boosting are. But eventually it's just refining, making tweaks. And of course, my advantage is that I have access to this huge library of my own content, but also what we see in Better Marketing and what I see, you know, submitting, getting accepted, getting rejected. I see what they want to, what they want me to submit and whatnot. And even though I have so much data and so many insights, I am not right 100% of the time. I submit pieces that get rejected every single month. So it's, and that's the human part of it because I might love an article. I might think that it absolutely deserves a boost and the other person who is reviewing it might think no. Right, exactly. So I want to close the loop on something we started earlier and then we can start to close off this conversation too. We were talking about finding publications, right? So if I'm, again, being playing that relationship counselor here, I type in relationships, I press enter. Instead of clicking on one of the suggestions, I just type, I just press enter. And then I go to, I can just directly go to publications, right? Which sadly doesn't tell me how many followers or how many whatever. It doesn't give me any numbers. Yeah, and this is a huge list. This is one place you could go, but I'm going to share a link to, to better lists actually. But if you go back, I think, in my opinion, the, like if, if you are on the relationships page, like the one we had before. Okay, go, go, go back to the article. Yes. Yes. What I would do, which is more work, but what I find more meaningful is scroll through this page. And this is a bit tricky because this is such a broad term, like relationships could be about parenting, love, work. Yeah. So this is a bit of tricky because it's such a big topic, but you could now look at where are these articles published? On the couch. And are those, are those relationship related publications, or do I, do they have a relationship corner that I could submit to? And it's, and it's very convenient. Cause when I scroll over this on the couch publication, it tells me how many followers, pros feet, how many followers, you know, see the Virago, how many followers. So, so that's super. Okay, hold on. So, right. So this is interesting, right? So now look at this, there's writer publication, writer publication, writer publication. And this is only publication. Is that right? No, this is just writer. This is a self-published piece. That's not in a publication. But the writer is called unbecoming. That's not a publication's name. Got it. Yeah. Right. So like, for example here, this is only a, this is only a writer without a publication. Yeah. Yeah. Got it. Got it. Okay. Super, super helpful. My gosh. I want to make sure people know, well, of course I'm going to add all your links and stuff below this video. Let me, yeah. Let me just, before we forget this, let me share two links. I'm sharing that here in the chat. The first one is a, just a public list, medium has curated with lots of different publications. This is not easy to like search through because it's just a huge long list, but it's one of those links that I recommend bookmarking. So you have it all in one place. Yeah. I will put this below the video later. Yeah. Oh, and I actually didn't notice. Look, what, what you can see there is pops marked with a balloon can nominate stories for boost consideration. This is incredible information because the second link that I'm sharing is a list specifically of publications that are part of the boost nomination pilot. This list is not complete. So there are publications that are part of the program that don't want to be part of this list because they don't want to be known as boosting publications. But still you got, you know, 70 plus options here. Yeah. So yeah. Okay. I want to make sure we only have a few minutes left. How do people work with you? People are like, oh my gosh, this is great. I want to send them personal help or join your program so that there's a structured way to actually grow on medium, et cetera. I know you also help people kind of business, business stuff. But yeah, tell us, tell us your, your current favorite offers. Yeah. You know what? We actually have a page. Give me a link and I'll pull it up on the screen. Yeah. You see all our different freebies courses and stuff there. And when you sign up to our newsletter, you can, you also get the invite to join the Facebook group. This is nice. And then we'll hopefully stay connected. And yeah, I'll probably be able to give you some. That's fine. This is, this is all good. But I want to know what about your paid offers? I mean, it's fine. Cause I think some people watching this are just like, you know what? Help me save time. I want to go directly working with you or working with your program. What's, what's that? What's that like? Yeah. If you want to write on medium and you want to do that, you know, as efficiently as possible. Go to mediumwritingacademy.com. Writingacademy.com. And that's our signature offer. That's the program that I've been running for. Four years now with hundreds of students. We recently, like just at the end of last year, we updated the full curriculum to be up to date with the boost nomination system. We have a huge boost load, which is just a huge database full of articles that got boosted so you can, you know, see all the different types of, or styles of stories. Wow. That were boosted in the past. And this sales page is amazing, by the way. Thank you. This is a lot of work that you put in. And this is amazing. I mean, and so thank you. Thank you for offering this. And so folks, obviously I'll put this below as well, but, you know, Sunim, you're such a generous person. I mean, just because of what you do on medium, but also here with all the free resources. So I'll be sure to link all of these things. Final words, anything else you said, George? We have a minute and a half left. I want to make sure people know this. Just know that if you have existing blog posts, you can take them over to medium. You might be able to make small tweaks and edits and you might be ready to go and have articles in publications being boosted, making money, generating leads. I realize I have a question I have to ask you. I publish all of my articles as creative commons. I edit the licensing and I put no rights reserved, creative commons. Well, that's just because that's my view on, you know, authorship. But is this a good idea, bad idea for boosting, for visibility, or does it matter? Not matter? I think it doesn't matter. I never really see people doing it. I don't think it has any effect on distribution at all. And if, you know, it's your perspective on it. Yeah, yeah, yeah. I think there is no harm in it. Okay. So then it's been amazing to talk with you. Thank you so much again for all of your kindness and like abundance of sharing. So I'll put all the links below and thanks again. I hope folks will learn from you. I have a renewed hope about medium. I'm going to start taking it more seriously this year. And so thank you again. Thanks for everything. Yeah. Thank you for having me. I hope it's going to be an exciting opportunity for many people.