 Yeah, we on boss talk one-on-one. Yeah, we gonna talk. We're gonna have fun. We'll be on fire. We'll be lately It's a unique husband. Check check. It's a new assistant boy. E ceo and I wrote the lovely amazing official miss Jamaica What's going on? No, no, no, no, no, no more day. What's going on? I want y'all stop what you doing right now go like subscribe follow us on all social media platforms and meet up Instagram Facebook Snapchat tick-tock you name it. We're on it But if you want to see our visuals, you got to hop over to our YouTube channel That's where you can see all our visuals. Let's tap in boss talk podcast one-on-one anywhere and you will see us pop up But don't only subscribe on our YouTube channel. We'd love to have your membership That y'all always see us and say how can we support you? That's how you can support us how you get to our membership under each and every video including this one in our description section There's a link click the link follow the instructions and thank you in advance Man check Hey Hey, man, listen man. We got a guy here today y'all. He don't need no introduction Yeah, no, he don't really need an introduction. He been here before it's been a minute though But he been here before man sounds like Taylor's in the building man. What's going on? What up, dog? Man, I see the book man. I got the book right here, man. Coach prime D Unsounders are making a man a lot of blood sweat and tears in that man. You know what man listen This is my copy. I got the signature. I'm very happy about it I'm getting it. That's a real sign right there. Yeah. Yeah, and any right cuz he family gotta be so man Hey, man, how you been? Great. I look great. So you look great. You look great. Hey, I ain't taking nothing from you I'm just having a birthday. So I'm feeling good. Really happy belated birthday. Thank you Did what did you do for your birthday? If I tell you I had to keep No, I went to the marriage game man went to the marriage game has some dinner chilled up Yeah, I mean I'm old now. So man you're acting like me 60 to 50 even though I don't look like it. Oh You know, I'll be chilling out on the birthday these days. Yeah, you don't even tell too many people. No My dad sent me a birthday gift so I ain't to you See and that's a blessing. He sent me a good gift. What are you seeing gift car? So where 300 Now and that's a back story to it I mean he said the wrong gift card it first took me like two hours and some YouTube videos I like that what you do it man? They said, oh, I think that's the wrong card Wow, so he got it all fixed after the new ones here. It's all good though Man, it's just good to have you back on the show man. I know you've been busy, man I'm getting to the book But I want to just go back a little bit and maybe that's gonna be in the book as well But like when you left here you was doing a pot. What's you doing a show with another guy? You was doing it. I was doing a radio show on ESPN radio ESPN radio with Matt McClain Yeah, what is now on the ticket? 1310 Doing a show with Dunham and Lewis one of my boys. Those both my boys. Okay. So what happened with that? Life meaning I mean, it's just the nature of the beast man. We were Doing the show we had done it for two years We took it from number 31, which if you all didn't know that's dead last in DF doesn't wow to number 11 And we were pretty much getting ready to go and getting promoted to move to drive time Which means three to seven which also means a much bigger check We were talking about that in July and in August. They said hey ESPN getting out the radio business Wow, and so the show disappeared just like everybody else and everything else who was working at ESPN Dallas Wow, what did how did that affect you? What did you do? What was your first thoughts to I okay? What you cuz you this was just the first time you ever seen something just end No, I mean, I've been that was that was the second time I think it was a it was the second or third time I got laid off. So yeah, yeah Channel five was it five? Yep. Got got laid off from there And so I can't remember the order because it happened so frequently. Yeah, I just know ESPN was first. I Really can't remember whether it is whether I think I think the radio show was the last one and by then had already no definitely the radio show was last one and by then had already been trans Transitioning to what I was going to do in case because I was right in the middle of COVID Yeah, so it was okay if we get hit by COVID. What am I going to do? I'm tired of being laid off and so I always say this man. I was At the gym at the gym was closed as a department complex my boys apartment complex working out Trying to figure out what I was going to do if COVID took the radio show out, okay, and I was thinking it might take the radio show out because why There were no sports going on. Mm-hmm. Nobody was buying tickets. Nobody was going to games All that stuff was advertising dollars for the radio station They only gonna take so many losses before they start to make other people feel that pain Mmm, and I'll never forget man. I was jumping rope and I said to myself. I wonder if I can write love stories I was like, yeah, and that's told my boy. I said, you know what man? I'm supposed to go to a wedding tonight I'm gonna give them a love story for a gift and see how it work out. And so I Told my call my wife say hey, don't don't buy them no gift. I'm giving them a Love story. She's like, huh? I said no, I'm giving them a love story And so I put in the envelope we get back from your honeymoon. Call me. I got love story for you Call me when interviewed him Wrote it up Framed it gave it to him and took a video when I gave it to him and they loved it put the video on Facebook He had about 10 orders the next day. Well, I said I I could do this Mmm, and that was kind of the beginning of the JJT media group. Okay, okay, and so one thing I can say how do you stay connected like You've been doing sports forever football, right? Right and how do you stay like you you are? It's a part of you. Do you just get up and just feel like okay? I'm gonna stay in tune with it in case I have to write stories on it No, I go out to the star every Wednesday and Thursday and just go out and just go out there and talk to the players You always do that. Yeah, every Wednesday every Thursday. How long you've been doing that? For the most part of the last 28 years Wow, you see what I'm doing So that's why I'm trying because you stand you stay you connected because you always been there Yeah, but what happens is I mean, you know, you have different You come at it from a different angle when I when I was first getting started and I was a beat reporter Well, then I was out there every day now. I do a podcast called Jacques talk. Yeah, John talk John talk is I want to get into that we're gonna get into that every Monday Wednesday Friday So you need material for that. So I go out there. I do a lot of work with And scape they're one of my clients used to be the undefeated and so they want stories from time to time So you just have to then I do I work with new scrubs on Friday on Sunday nights during football season a lot of time So I do the media match podcast with Dallas Cowboys.com. So what I'm saying is it's hard You do a lot of stuff. So you need to stay immersed in it And then you know, I spend most mornings doing a couple hours of reading just to see what's up That's hard though. Yeah, I mean I'm not in a good way. Damn John It's a it's a great thing to see like how you stayed in it and really just in a mix of it You got a chemistry with that. Well, I mean, I mean in a lot of ways. Ain't no different than you dog Yes, it's about an evolution. You just have to evolve. Yeah I'm still doing a lot of the same things, but do a lot of different things And so I like it cuz it keeps your mind fresh gives you a different way to look at the world Because not everything I do is sports. Yeah, but the cowboys are gonna always be the epicenter because the cowboy Would sell whether they winning or whether they losing people want to know about them people have a hurt You hit it have a thirst and a hunger for them. And so there's a reason why this week ESPN put out the stuff about Steven A Smith put out just the most watch most views they've had why cuz cowboys imploded And so it's not literally so they spent two days talking about the cowboys implosion. That's the two biggest days they've ever had Wow, that ain't no coincidence. That's why they talk about them all the time Steven A Smith Boy that hot. Have you ever met him? Come on, man. That's your boy. Yeah. I mean, well I mean like as I like to say if I saw him walking down the street. He said hey dog. What's up, man? Yeah, I got his number, but I don't call it on college But but I seen he fell out with uh with another guy. What was the little old short? Have it said God be on everybody. What's his name? Whitlock Everybody fall with with like we're not be cutting up don't it? You know, you see the biggest views right right something that goes crazy on the internet I wouldn't never chasing his name, right? Yeah I wouldn't never even thought about him because I don't even watch it like that You know what I mean, but the views and he just pops up and they share it more Yeah So damn what happened with these two and you see these people going at it and it ain't it's like the gloves off You know how you right right really the gloves on right? But have you ever had incident where you had issue with somebody that just feel outside of just a player? But another journalist like that. Yeah, but it wasn't uh, I Didn't make it a public thing. Okay. I mean Stephen. They can do that cuz he make eight digits. Yeah Yeah, yeah, yeah, Jason Whitlock and do that cuz he makes close to seven if you don't make seven Yeah, I was around six. I didn't feel coming. I was a low six. I didn't feel comfortable Being in a spotlight like that But yeah, I've had I've had some fuse with some people most of my high profile stuff was with players though Yeah, okay, where it wins whether it's dead And you know a lot of that is and I get it so it's for the moment The truth ain't always what you want to hear. I mean, it's just not And so if you write the truth enough then people get upset. Yeah, but the truth is the truth What it is and you can be mad about it if you want to but at the end of the day is the truth Yeah, and you can have reasons for why the truth happened You can have reasons why you caught two pass for six yards. Yeah, but the bottom line of what you catch two pass That's yours or if you have a bad year and you getting roasted every week You can be mad about that, but what's the facts you having a bad year and you get roasted every week It's not my fault. That's real. So Jock talk like like when you when you first decided to do jock talk How did you go about Laying it out like I'm gonna put it on where is it gonna stream at? How did you come up with the concept of what you gonna do? Oh, it's real easy man I mean again the business is about evolution. So my boy Matt McClaren. Okay, we got laid off from ESPN. We got top 10 show They didn't want to lay us off. It's the business And so they told us hey if y'all gonna do something you can use the next two months to promote it So we had create we like oh, we got a radio show is popular. We got a fan base. Let's create a podcast And we had the podcast ready to go the day after the radio show ended Mm-hmm. And so me and Matt did the podcast. I think we did probably about 354 hundred episodes Two years two and a half years, but it wasn't jock talk then it was called jam session Okay, which was the name of our radio show. Mm-hmm. And then Matt At the time we were doing the podcast. He was he had gotten a full-time job in Birmingham with his own radio show daily radio show called the Matt McClaren show and When Norm Hitchkins retired in Dallas It made sense to ticket called him because a ticket owned operated ESPN radio So the same people who were the bosses at the ticket there the boss ESPN radio So they called him and said hey his kiss is gone. We'd love for you to replace him So he replaced him move back to Dallas But you can't do a full-time podcast and a full-time radio show conflict of interest They radio show not gonna let you do that. So I that podcast ended I wanted to keep on having a voice in the media having a voice and I like doing radio or podcasting and so Took me about six weeks to figure out how I wanted to do the show How I was gonna produce it where I was gonna do it all that stuff And so that's really the name of job talk I spent a lot of time thinking should I call it something else or should I just continue with the jam session brand? Yeah, since it was already established And I still vacillate a little bit about that But long-term I think I talk a word because I have a name in the market and I think it's gonna continue girl I think that was the best decision. It's it's like It I sometimes think about that it boss talk on a one It's like I see the ones that's doing a name like Joe Rogan and like you said Joe Budden or John talk I'm like, dang, but that's that still could be a branch off with boss talk, too So it's just once you work in it and then we do in the visuals a lot. So that's right that I'm working Dov, yes Working is the name of the game. Have you get it done. It's still working. Yeah. Yeah, so so I wonder the episodes come out Every Monday Wednesday Friday every Monday Wednesday 5 a.m. 5 a.m. That's when they drop Yeah, when they drop is going down. Yeah, how many downloads you getting you getting some good ones? Yeah, you know again We just getting started with it. I do it with a guy named Joe Hartfield Okay, I call him big Joe in the big rig because he used to drive a truck He's been a friend of mine for about 30 years. And so it's a different It's the same type of show But it's a different kind of show because me and Matt were professional partners. We got along great. We friends Yeah, me and Joe are boys. So it's different between friends and boys No, because the Joe say stuff to me Matt with cringe He was like, I can't believe he talked to you like that man, and I'm like, that's cuz he know me He think he can say these things. Yeah, but it's all good. It's all love. I just I enjoy the fact of how it's straight T is it's like direct to consumer. It's like it's yours. You're independent. Oh, yeah, it's a whole different feel Did you have something I seen you stood up over there? No, I was just thinking but um, I want to go on the Cowboys because Their last game after after they lost Um sadly The speech That the owner made How did you feel about that speech because he was in tears? Oh, you mean just about him being floored and I mean everybody I could see them losing. I don't think anybody saw them getting blown out. Yeah, but And you know everybody's trying to analyze why they got blown out this or that and a lot of it is that they just succumbed to the pressure You know, we've been saying forever pressure make pipe bus. Yeah. Yeah, they bust it and if you listen to There's some clips going around the Internet of Green Bay's pregame speech out on the field right before the kickoff and The running back Aaron Jones is like, come on. Let's take let's take the ball punch these M off as in the mouth and let's go Call them front runners and that's what they did. They got the ball They went to kickoff 12 play 75 yards seven minutes punch them in the mouth went up seven nothing That was it Cowboys folded they wilted and You know that you could talk about what they need to do what they really got to do is they got to find some Some people were good on the pressure actually excel on the pressure is just that the Cowboys dunked. Yeah, that's the name in the game And so I think they have a mental. I think they feel a lot of pressure all this talk And you know people have different opinions of it, which is cool, but all this talk about You know, it's been 28 years since they went to a championship game and this and that didn't really got nothing to do It might McCarthy. He'd been here for yeah, you know Dag been at eight and so 28 years ain't got nothing to do with them But if you and if you allow that thing to sit on you like that that weight like you like you do carry Then it can affect you and it looked to me like they got affected by the pressure because they played tight They didn't play loose and by the time they loosened up game was over. Yeah. Yeah. Yeah So and they did so good at home all season. That's what that's why I mean That's why it feels like it's the pressure that got to them in the mental part not the physical part how much How much winning a game depends on the quarterback well, I mean most of it does but That did not play well He played poorly, but everybody else played poorly defense didn't give him no chance I mean, there's nobody on that in that game. Maybe Jake Ferguson's who played good everybody else. They stunk so You can't nobody can just really point their finger at one individual but quarterback make the most money He's gonna get the most blame whether it's deserved just like you get credit whether it's deserved it come Anybody feeling sorry for decking this 40 million dollar check. So nobody come it come with the deal You know, you get the praise you get the blame That's why you want to be a quarterback. He's Isn't he the same as Romo you think or better? Right now they probably about the same. They're really really good. They just haven't done in the playoffs Cuz everybody used to be like man, Tony Romo's a he's a almost a professional golfer. He's He's such a accurate. He's good, but then we could never win Let's all relative you winning you just not winning championships. That's real. I mean, you know, I think Steven They said the other day, you know, he's talking about Mike McCarthy What's he's talking about? He knows how to win he only won one Super Bowl dog It's hard to win Super Bowls definitely hard to win I mean Tom Landry who we think is like the greatest one of the greatest of he won two in 30 years To two in 30 years, but we'd say he's a great coach. So it's hard to win You know, are you a winner if you Mike McCarthy? I think he got 11 10 win seasons. He got 612 win seasons He been in the playoffs a bunch of times. He got a Super Bowl. Yeah, he knows how to win What he got to do is figure out how to get this particular team Over this mental hump that they have because it appears me to now to be mental and the only way you get through a mental It's you just got to bear down and fight through it And I'm I have a hypothetical question because I've been saying this a lot Because I would love to see this happen. That's really why I'm saying this a lot But I know you're friends with Dion. Do you see it? Does not want to coach that's what I wanted to know it does he want to do that? No, Deion likes what's the name of the book though? Deion Sanders is a coach prime Deion Sanders and the making of me and the making of the making of me and so He's like the teacher who likes to deal with elementary school kids because he wants to get them when they're young Right, you know and develop them into right what they like dealing high school kids and our college kids You don't like deal with pros. He will never he would never even after getting tired of that Coach in the NFL ever ever the one thing I've learned about life never say never That's his words not mine Tell him for me never say never you can never say no, but you know what you like and what you don't like at the moment No, cuz the NFL you coaching grown men with egos. He ain't gonna never like that Never so then you know what I but some of the men that he's the boys or the men that he's Coaching right now, but you can't get it But you can't get a team of that you're gonna always had to deal with that other group in college Cuz I'm gonna say they could college you pick your team You pick all the guys on your team you have picked but some of these men that he's training now will become NFL players Yes, but some of them he hadn't trained. I mean If he got if he has one or two players a year, maybe three who go to the NFL. That's a lot That's only three players every year three four players every year. He's not he ain't I'm sorry He ain't never coaching in the league. I Want to see my cowboys So let's talk about the book a little bit coach prime Dion sounders in the making of me and Sean Jack Taylor Let's just talk about that John. Um when you think about what what made you put this picture on here and where was this at? I mean, why you give me all that credit man. I wrote the words I didn't put this boot, but who picked a picture editors picked the pictures So you had no say so you had to okay it nothing you didn't know I need to learn Book I mean you they asked your opinion. That's right. If I hated it. They might have changed it But I was like us what I do what I do They do what they do. Yeah, I write they edit we work together like that Okay, one reason I'm successful is I let people do what they do do what they do I can understand that and I tell them. I don't want you telling me how to write I'm not gonna tell you how to put the cover together and all this other stuff. Okay, okay So let me ask you this when you first went to do this when you said I'm gonna do this book What was the first thing that you thought that you would have to do? What do you mean? What was the first steps in doing this book? Did you go where was the on at the time? Oh, well How did you take you to compile it right but not even just that? How long okay, when did you get the idea to say that I wanted to do this? Okay, that requires a backstory. Yes, so I had one of my clients has been ESPN's and scape undefeated for a couple years and how long ago was this? That you're recalling act twenty twenty-one. Okay. Keep going as I started when he first got to First got the job. I started writing stories for and scape about him at Jackson State and then Anscape comics that hey, we really like the angles that you're taking Why don't you just cover them like a beat in year two, which is like 2022 and So at the end of the 22 season, I got a at the 21 season I got a call from sports illustrated that said hey, we hear that you have a It's good a relationship is anybody with Deon Sanders Would you write a cover story for a sports illustrated for us and I was like heck? Yeah, that's on my bucket list of things to do and so I wrote the story and literally two days after the story came out The the editors at Harper Collins called me and said hey, we've been looking for somebody to write a dean book for two years Are you interested? Wow? And so I said, yeah, let me check with let me check with primes See what he says and so I called him and say hey, here's an opportunity. I have here's how much money They talking about paying me. What do you think? He's like I got you my brother's whatever access you need you got So it was funny is you know people spend a lot of time trying to get book deals and the hire agents and all this stuff, man That happened on a Friday on Monday. I talked to the editor again. She said hey I'm gonna have you talk to my boss on Tuesday talk to her and her boss on Tuesday And she's when it got off the phone. She's like we're gonna have a contract for you tomorrow And so they had a contract for me all this happened in about four days. Yeah, when did you start writing? All of that was around June and so I went down to Jackson in August and stayed until December So that's how long it took you to write the book No, that's how long took me to report it to report it together and then Writing it I probably started writing in January turned it in in April. So about three months. Wow The crazy part about it is okay when you get down you went down to Jackson, right? How was that? You know Jackson interesting. It's not as bad as I thought I mean I thought you know It's funny is I thought I was gonna be dealing with a with a bunch of racism all the time every day because it's Jackson I will tell you I did get stuck driving while black Less than 48 hours in the Jackson. Oh, really? Yeah, cuz I had a You know what I was not speed now I really wasn't because I saw the officer and but I wouldn't here's why I got stopped ever. I had a white Camaro It was a convertible and I had only had it for about two months And so it still had paper plates on it And so I saw the officer and I was making a U-turn on the highway You know going across to the other side because I was going to target So I literally sought officers. So I knew I wasn't speeding. I was doing a U-turn came to a U-turn fast anyway And I go, you know, and I was like, what was it? He told me something about the paper tags because I knew I hadn't violated anything and We had a BS talk and then he let me go but outside of that. I didn't really deal with much Racism not nearly as much as I thought in Jackson. You know why? Because Jackson is what 80% black. That's right. So no, it ain't Jackson. We had to worry about it It's probably outside of Jackson. You got issues, but then Jackson not really problem I did deal with the whole water issue. Yeah, everybody else like my toilet. I had an Airbnb downtown Oh, yeah, that water was messed up. The toilet did not work the three months I was there like I had to put water in the tank and flush it every time But in general outside of that man Jackson was okay. I don't have anything bad to say about Jackson Jackson was okay with the water He was in Man that water I know and we when we came to Vicksburg. I think it was yes about 40 miles from Jackson Yeah, I didn't I wasn't drinking the water. I was like, no That was when the water thing was it was a rumor that you guys was having water issues down there And they were trying to put him down there with him They didn't have water at the at the restaurants, you know, they'd give you they didn't have water that off You sold out the can yeah, I can't mix it. Yeah, so it makes you wonder okay cuz whenever I'm cooking I got to wash my meat. I got to do all of that. So what do they use to do all of that sort of water first Yeah, you got a lot of bottled water. I mean it was that's expensive using a lot of bottle for stuff like that Yeah, it was it was it was a real deal How was it how was the players in the in the atmosphere where everybody was it was fine because you know I spent most of most of my time literally while I was in Jackson was at the football facility Yeah, and because Deion blessed me with access to the entire program And I knew I knew several coaches on the team before I got there because they had worked with him at T. C Trinity Christian City Hill. Yeah, or at the truth organization or they played for the Cowboys. So I knew several of them and And you know so they were happy to see me and then the other guys were like, okay Who are you and why do you have this access that we ain't never seen coach? Nobody else and so I was like, well, you know, I covered in winnings with the Cowboys We cool. Yeah, this or that and so, you know if he gonna co-sign and they gonna co-sign until you do something to make I'm mad and so Deion's days He's an early guy meaning a lot of football players practice in afternoon. He likes his practices in the morning So he had a team meeting every morning at It's start when he show up. So you need to be in your seat when he shows up Which is anytime between 7 0 5 and 7 15. So let's just say the meeting started 7 0 5 And so I would get there about 6 55 And I would just be there most days until about 2 30 or 3 and then you know You go home and takes write some notes over Go back to the hotel the air baby write some notes about all the things you saw because a book like this is really An observational book you're doing a lot of observational reporting you just sitting there watching what's happening How's he interacting what a player saying and then as as a season starts to unveil itself and you see who's going to to be a big deal who's going to be important who's gonna Who are who the stars are then you start talking to them and then just try to weave it all together into something That makes sense. Wow The thing I think about you being down and I'm just walking my way through it When you when when you down there you don't have a clue that he's gonna leave there No, and so that's why I said a lot of his observational Now I started getting the clue about midway through the season because again me and Deanna cool Yeah, and so we had it, but he's also working like I'm doing my job, which is writing a book He doing this job was coaching football team And so I didn't really talk to him all that much because what he working But I would talk to him regularly he had production meetings with ESPN every Thursday And so usually after those meetings were over he would unwind for a little bit and I might chat chop it up with him for 15 20 minutes And about midway through the season. I got the feeling that I think he not for long and that's because You know Deanna Deanna's He been rich and powerful for a long time like since 1989 that's a long time Rich people do what they want to do Deanna has always been a guy always who says if you create drama in my life or distractions in my life I get rid of you and so once he and doesn't matter whether you agree with him This is just how he operate and so once he decided that the administration was not riding with him all the way He was like, well if I get another opportunity, I'm gonna go and so That's really what happened now. He would not understand He was never gonna stay there forever of course because he was gonna outgrow it at some point But I think he would have stayed longer had he been able to get along with Thomas Hudson and the administration He just stayed longer, but instead he thought they were messing with him and he was just like, okay Fine, I'm a bounce well with all the observations that you were doing while you were there because you've known Dion for a very long time Um Was some of that information like oh, I already know that I already know this type of thing or was it all new? No, because I had never seen him in the college in a college atmosphere and so You know, it's a it was a really interesting book It was really interesting time to write because as much as I know about football I've never ever been granted full access to a program like I was at the team meeting every morning I was at every team dinner the Friday night before game I was in the locker room at halftime and before and after every game I was in meeting rooms listening to them prep their players for particular games What was offensive line of the secondary to quarterbacks? And so I remember telling him one time like duh as much as I know man I learned so much just about how teams operate and then I remember telling him one time. I said, uh, I Can't believe you give me full access to the program I can go wherever I want to go talk to anybody I want to talk to and it's still a hundred things going on that I ain't got no idea about And he started laughing he said welcome to my life. Yeah, because you know, some kid has always got an issue There's always some administrative thing going on. There's always some coach thing going on There's always something going on with the team and all these things are going on And I was right there in the middle of it and still there were all these things that I had no idea about until a week or two Later. Wow. That's that's something else But that just shows that you know, his heart was all the way into it. If he in it, he in it Oh, yeah, man, he loves coaching. He loves working with me. He's very competitive. He loves winning. Yeah And that's why ultimately he'll win in Colorado No, I think he'll win over there. He will because because it's he's always going to be able to recruit a certain amount of talent because he's charismatic He's going to be able to put the kind of staff together that it can win And so I tell the story often I was going to interview a son of Shiloh one day and I've been trying to get with Shiloh for a few weeks and I finally from walked into They were on the road somewhere and Shiloh was eating a Caesar salad by himself. I said, hey, this is a good time He said yeah, yeah, yeah Sit down. We chopped it up and the last thing I said was hey, I got a question for you Why your why your daddy win everywhere? He go a truth and see the hill went into Jackson State And he was eating a salad and he looked up at me And he said because I was got the best players and he sat back down and start eating the salad And my and the whole thing was That's why he'll win in Colorado because at a certain point He gonna have the talent to win because college football is not complicated man Why is Alabama win all the time? They got better players than everybody else and then you throw coaching in it What are my boys Ohio State went all time? They got better players. Do you add to coaching? They win I mean same thing. I got to ask you about his boys like his sons You've been around him so long you you remember each one of them growing up. You know what I mean, right like what? When you see those in the chemistry that he have and Being a father and working with his kids like he do it's got to be incredible thing You know because there's they have such an eye on them. You know what I mean? Well, I mean, I think Now yes, you are correct, but another level man, and I've mentioned this to him a couple times It was early on in our relationship And maybe we've been talking for This is probably 1998 or so so he'd been I'd known him for two or three years But we had only really gotten to the point why I would call him, you know for a year or so And I remember distinctly man calling him at his house For whatever I was working on and we were talking he said hey Chuck hold up a second man And he pulled the phone away. He's like Yelling at his kids he said okay, I'm back and I started laughing He said what you laughing at? I said dog. You ain't no different than me man Pull the phone away yell at your rug ratchet quit doing what they doing quit acting the fool because I'm on the phone And now you back to your car. He said yeah And so my point is he ain't no different than any other Involved father, that's real. He ain't no better He's the same as every involved father and the difference is you don't see most college coaches Most of the time they sons don't play for him. Yeah, that's right, you know, but you know, he's also involved with his daughter Bossy, that's a nice thing. I've seen her on one. She plays basketball at Colorado He also her practices from time to time. He go to all the games, you know, the ones he ain't time for yeah He's an involved father for her. He give up pep talk. You say you want to be great How much you been in the gym this week? He be on bossy If you put in all the work you could put in You ran a mile of the warm-up conditioning drill in XX time. Is that the best you could do? Can you do better? You do that same thing with her day you do with his boy. He's an involved father Ain't no co-incident though. You say what you want to about the on the player or the personality You think it's a coincidence that both his sons play for him his daughter play basketball there You think that's a coincidence They don't co-incident no They've been a strong father as when they were growing up. And so guess what they like being around a day You know, I tell my son who's 29. I told him it's probably about three or four weeks ago We were shooting pool. I said, you know what man? You're my son. I love you, but I like you too, though That's real. That's real and because it's true. And so we hang out. Why cuz I like it. Yeah Yeah, yeah, yeah, you don't like all your kids. No, not enough for it. Everybody don't like all the kids No, I have my time some of them give you more trouble than others. Yeah Yeah, but some of them you just like this kid right here. They handle their business. They do everything they supposed to do You know like this one You love them all you don't like them all you love them all you don't always like them all I gotta ask you about Down there. Do you think when them when he did end up leaving it affected those those those kids some of those kids came there Because DM was gonna be there every every I'm not gonna say every player most players Go to a college cuz they riding for a coach. Yeah, but the way Dion is electrifying that most many coaches are electrifying. I like D on sale I was what I'm saying is I would frame it differently. I would say the city Felt even more than the players like the players understand what the game is But it's the city which hadn't had a lot to cheer for hadn't had a lot of hope Hadn't had a lot of good things happen to it. Now here. We are we got this one good thing here They bring him making Jackson State relevant again College game day is here 60 minutes is here. They're throwing love Was coming down there, right people people in our city we can walk around proud head high. What are you from? I'm from Jackson, Mississippi Yeah, cuz in the past maybe was where you from Jackson low nice. I'm from Jackson. Yeah, Jackson State Yeah, I'm in the Tigers. Yeah, you know Sonic boom, you know Well now that's gone. I mean you still got the sonic boom. They still doing a thing But when he made Jackson the epicenter of college football, you can you can try to deny that but it's true Just like what are you doing now? He made Colorado? Colorado is up there with views and watching the same as Alabama and Ohio State, which is crazy. Wow It's all because of him and the and the electricity that he brings any program that he's with and what I tried to capture in the book It's really give you an essence of who he is and what he all about like when you read the book You will feel like you're a Jackson State Wow, and it's because of the access that he gave me like I take you there And so you feel it when he's giving them pep talks you feel it when he's telling people This is what it takes to be great. Are you willing to pay that price? If you're not let me know I could push you But all of those things are in there Okay, so the book is he was in Jackson the whole time when you wrote the book the book is about the 2022 season Got it. It ain't about 2021 2020 when he showed up, it's about the 2022 season from start to finish And that includes a little bit of time in Colorado Because obviously he was doing that and transitioning in Colorado at the end of the year. So it talks about that But it talks about his decision-making process talks about his relationship with the president And why how that ultimately Led him to leave and I talked to the president and I asked him some tough questions about his relationship with the president with dion and had went south Now, you know, you can you can as I like to say I asked the question He gave the answer you can take you can judge it for yourself and form your own opinion When you when you go from Jackson to Colorado Night and day when you look at the way that the facilities are set up. Well, yeah, uh, now Ashley Robinson the Athletic director at Jackson state does a phenomenal job Like really he's I think my opinion he easily the best ad In the southwestern athletic conference. Okay, one of the best ad's in the country Why because he he bought he got prayer view all new facilities before he went to Jackson state Wow, um, he does a phenomenal job. He got dion to Jackson state that tell you what kind of duty is So, yeah, they got good facilities and everything But they're not a power five. So yeah, Colorado got more stuff Colorado got bells and whistles But um, you know, it's it's a different place. It's supposed to be better From a facility standpoint Then Jackson state these kids playing with money now. All right. They dig in the bread They should okay. How much does that change to get way the game is being played? This is my opinion I think ultimately My opinion It'll probably drive him dion out of the game You think so and here's why? um dion makes a very distinct difference between pay for play Which is I'm just gonna pay you because you showed up and endorsement deals Like he thinks you should get as many endorsement deals as as you can handle if boss talk is so popular That people want to give you money More power to you because you them balled out on the field and your reward is Companies want you to endorse their products That's different than you got a scholarship to colorado. Let me give you 50 grand Now he draws a difference between and he said if we got rid of the collectives this is me paraphrasing Dion if we got rid of the collectives and just made it all in l.i Whatever jersey sales you get Name and image likeness that you boss dog generate Mobile tea it at five hundred dollars. If it's five thousand is five hundred thousand all good got no problem with that What he doesn't like is the collectives who just pay you just because you showed up to play at colorado Or while we recruiting You know recruiting used to be hey, can I start if I come to your school? Well, we're gonna let you compete and if you better than everybody else. Yes, sir. You can start now the first question at the mouth is How much how much y'all offering because This school off me five hundred thousand to come This school off me five hundred fifty thousand. What y'all offering? Wow Now some people I say this real talk man On boss talk. Hey 101 with a boss talk Some people will be like I want my kid to play For deion sanders or I want my kid to play before he retired for nick's sake Yeah, I want my kid to play for jim hot bar Uh, if you're gonna give us some money, we'll take it But that ain't our number one deal. We want to play for you You put cats in the nfl you grow you turn young men and young boys and men that we want to play for you It's gonna be some other people like We want the money We love you But alabama or how state michigan offered us 1.2 You offering five hundred thousand That's not happening. Hmm And that's just the way it is man. Wow. And so I think at some point He might get tired of that and be like, I just don't need a headache. I'm going back to coach high schools Yeah, oh, I'm just gonna coach my youth league Yeah, cuz because I don't want all that headache I remember I used to hear when he was do coaching little league and Playing snoop dog and all kinds of stuff. So they had fun doing that, you know what I mean And that's the You I know he got some stories about that You know what I mean? Because that that was just the kids, you know, and some of those kids are in in the league now, right? Some of them playing at colorado in colorado. Dylan that was running back is playing at colorado And he didn't I forget the young man's name. He played with my son at the soda. He played for truth. He's at Colorado so it's crazy. So no, he's uh He's having fun that that's and that's something else because what he's doing I bet a lot of them had never done that before Couldn't that where some of them have maybe coach the league not from youth Not from you not from youth to high school to to college. No No, and I'm telling you and I'll tell you junior deon santa june that boy Listen, he do good with all of the media stuff. I'll be I like the way you do it. I I done met him a few times He's uh, we call him bucky Yeah, yeah, that's his nickname. That's what people in his family called Uh, or they call him junior. Uh, bucky's a good dude, man. Yeah good dude Smart dude like really smart Uh, very driven. Yeah, and when I say smart because we had a conversation about this one time He had a clothing line. I know I met him right during the time And when he had the clothing line to go Yeah Because we were talking about different between him and his dad shidour and his dad and then shallow and his dad And he was like Me and shidour I'm pretty sure I got this story right. He said me and shidour. He said if we're talking about my clothing line Me and shidour would learn how to sew how to pattern how to do every single solitary thing ourselves So we would know how to do it My dad shallow would go pay somebody to do yeah, he says not good or bad. That's just a difference in us He goes every business. I've ever had I learned every single solitary thing about that particular business So I could do it for myself He says since I started doing this stuff for my dad, I don't learn how to edit I don't learn how to do this I learn how to do that so that I'm a one-man band If I need to hire somebody I can tell them exactly how to do it Because I know how to do it and because I know how to do it. I can tell them exactly how I want it done But uh, he said he's uh, he's a really cool dude, man I like to I like to really talk to him because um Uh You know, I put him in a category of kind of wise beyond his years Yeah, uh, but he's a he's a real good dude and he is he's a guy who chases greatness In whatever he does because you got to understand man real tough It ain't easy growing up being deon sanders junior. No, no, that's not easy at all I mean one thing to be shidour sanders a shallow sanders. That's not easy either But deon sanders junior Duh, that is not easy and he handed that thing like a I met him in vagus and I did when they said he was deon junior. I was like, I don't care Deon played football. I'm not buying no clothes. I don't believe him and then I seen him at the place We were down there on messing with some clothes And that was by the probably about a year ago and I was like now I believe it might be about a year You know if I was like now I believe you because it's been like seven eight years He's a he really was in vagus at magic trying to learn about clothes He's really trying like I've been doing this. I'm like I see him up here and I'm thinking I always just cloud I'm like all this just deon son and I would he had a few guys around him, you know, but he really Seemed like he really loved clothes and let me tell you about deon man deon hold his kids To the same standard that he hold his his athletes to his other players to And so he hold bucky to the same standard that everybody else they work with him. So Because I talk about it at one point during the at the book they have in a team meeting and bucky still doing the social media stuff And he's supposed to had a highlight video And it it ain't working right They're like Bucky I'm finna counter fire This thing need to be good And it didn't work He got yelled at like everybody And I asked him about it later and he said You know my dad does man. He says my dad will push you to greatness if you got it in you if it's in you He'll pull it out of you because it ain't never good enough. Yeah And once you understand it ain't never good enough Before he even tell you you out there trying to make it great because you know His expectation is what great. His expectation is never good His expectation is great right and check this out. You can't work for him if you don't embrace that like He'll say hey boss. I want you to do this project for me That's all he'll say Here's what I need go do it And if you bring back something basic, he's like, what is this? He expects you to understand that when I gave you this project I wanted you to bring back greatness in it whatever it was And if you don't do that he may tell you once or twice But after that dog you either getting I saw him demote one of his good friends, but it wasn't bad. He said um, he said hey, uh Because I was sitting there when he did it. He said hey You did the video. I appreciate the effort. It wasn't good enough Bucky's in charge of the videos from here on out And the guy looked at him and said oh, well, let me try again. I'm gonna make it better He said you've tried you can't do what I want This is bucky's gift. He understands it Not a knock on you. You tried the best you could you're not good enough for this project What you excel at is this So i'm gonna put you back over here where you do great work And i'm gonna put bucky over here because this is where he does great work. Wow And he was in his feelings for a day or so And now I went back and talked to him later I said, how'd you feel about that? He said, well, I was upset at first, but ultimately He was right bucky's better at it than I am Well, he got me doing right now. I really am great at it And so it's all good. Wow That's and that's I guess that's the part of being great, man When when used to see him running that ball back back and when he was running that ball Because it was an exciting thing to see him go back and he'd get this punt return Everybody I ain't never seen nobody more exciting than him Even if they kick it away because they didn't kick it to him every time No, because he knew he had a chance to run it back. You make a great point I used to mess with him by that. I said dawg You're the only dude I knew only dude I've ever seen You know, most people go get some snacks concessions. I was fourth down in for the punt I'm gonna finna go run over here try to get these snacks before they get back with the ball That's dawg. You the only person I know people like now. I'm gonna wait till the punt is over Make sure he don't take this thing back to the house And you know, he had his whole thing. He back there waiting for the punt. He got to dance And then he got to put his arms out of the stretch No, I mean he's like, yes You know, and um He's a great dude, man. A lot of people don't understand him I understand him He's a he's a great dude. He's a good dude when it came to baseball and transitioning like he was doing You know, uh, you you seen that too when he was coming back and forth and going back into the league You you you didn't start dealing with him until he hit cowboys But did he ever I can't remember Did he go back in the baseball? Anyone he was with the cowboys? Uh, just very briefly, but the thing about it is man um And if you if you go back and look at the interviews and stuff Baseball teammates have a much different reaction to him than football teammates Okay, because in football he the best in the world I mean, he's a pro football hall of fame. That's for sure. He always been that dude in football and he'll tell you that Oh, you can't get to me. I'd probably take it to the house on you In baseball, he's a different dude one. He's a good baseball player. He was never that dude in baseball He was really good But he was never that dude And so there's a humbleness about him in baseball that you'll never find in football And so in baseball His teammates loved him in baseball, man because he fit right in he played cards. He talked trash He's a humble guy in baseball because as he would say And nothing like trying to hit that curve ball, man And nothing like trying to hit that curve ball and just when you think maybe you got a chance to hit the curve ball But at least you can hit the fastball at least you could do that He said didn't get null and right on the mound and you can't hit the fastball And so You know it takes him to talk about baseball because he's such a competitor What he loved about baseball is what he couldn't master it. Yeah. Yeah. Yeah, it's a challenge It was a check. It was a challenge. Yeah, I want to ask you this book you got I'm in the middle. You got all my what you got 300. How many pages in here 300 or something Can I tell you about that dog? It's a good book too. Yeah, let me tell you let me tell you why Like anybody writes a book be like no my book is good. Yeah, but no what happened was I was like any writer I had some anxiety once it came out like I think it's good I hope it's good, but is it really good? Yeah And so when I got him I didn't even look at it for about a week or two Because I was like I don't want to open this start reading it and be like This is a piece of shit But he on read the draft before it went out. No, he didn't read it. I don't know And so I decided I can't deal with this anxiety. I'm just gonna read it As I picked it up. That's not of course. I wrote it so I read it But I read it like I was reading it not like I wrote it I was like, I'll be dying. This is I right here And then I listened to the audiobook the next week. I was like, oh this thing tight Wow, were you happy with the voice of the audiobook? Yes, because they sent me a list of five and I listened to a lot of audiobooks They sent me five names And once I looked up the names because once I looked up the names I discovered I was familiar with four of them And so they said hey make your recommendation We won't guarantee that we will pick yours, but we'll take it under consideration And so I picked one got in Cory Jackson And I sent it in and then about a week or two later. They said hey, we're gonna go with Cory And I thought it was good choice, but let me tell you that boy did that thing on that book I'm going to check it out. No, I mean when I say he did that thing He did that thing on the book because that's what I prefer I prefer audiobooks because I'm always on the go and it's easy for me to That's why I listen to a lot of it Right But the voices can mess up an audiobook You are correct because there have been a couple of books I just like I can't deal with this dude's voice Yeah Like boom Now what's funny is Bobby Brown did his own book And I almost gave up on that thing about three different times I do the same himself Because his voice was so bad So I almost gave up on Bobby Brown But you finished it But I finished it Was it good? It was good because I finally got used to it But his voice was very bad to me at first But Cory Jackson did that thing on this book It was fire Because he hit the inflections right I mean he just did a phenomenal job What was something I want to ask you Hold on, I want to talk about this book Let Mr. Make a talk I'm sorry But um So how long Lucky red stripe up in here How long after You read the book and the book came out Did Deon read it or did he ever read it? You know I uh I don't know if he read it or not He would have called you and said hey Now what happened is Right before they opened up the season against TCU I took a trip out to Boulder And I brought him a book And I said hey I know you're season about to start Here's a book I signed it for him I said hey I appreciate everything you helped me do But it's about I'm about to start going out doing some publicity talking about it And so I just want to make sure you have one In case something pops up And somebody asks you about it But um And I'm not that dude who'd be like Hey man, how was it? Did you like it? Did you not like it? Because Deon His calling card is honesty If he got a problem with you Trust me He would call He don't mind picking up the phone like What's up? He don't mind doing that at all That's real I mean like not at all So yeah If he got a problem with you He would let you know I didn't want none I was just basically asking What was it that you didn't get to put in the book That you wanted to put in the book Or you thought about putting in the book Nothing really So you got everything Man, let me tell you something I had never I've written uh This is my third book I don't really count the first two Because the first two were more Were much more like a series of stories Like 20 different stories That were bound together We called it a book This is a start to finish This is like a book Like a real book And what happened was They told me I had to write 80,000 words That's a little intimidating And I had never written one like this So in September I had written In my mind I had a couple chapters So I called my editor I said let me tell you what I'm gonna do I'm gonna write a chapter How I think the book is going to go And I'm gonna send it to you And you tell me if you get down with it Because this is how I'm going to write it And I sent it to her and she said Oh this is great I said oh okay cool good And so I wrote it in a certain style And so you know But when I finished it again I sent remember I told you And the book's supposed to be 80,000 words I sent in 120,000 But in my mind I was like Because I hadn't done it before I'm gonna send you everything And then we kind of worked through it Get it done it's not a problem And so after a couple weeks I hadn't heard from her And she said so I called and said hey what's up She said Jacques You'll be honest with you This is so massive I just can't deal with this too much I said you need me to cut it She's like would you I was like girl you should have just called me Last week and told me that Like I'm a journalist I can cut my own stuff that's not a problem So I cut it from 120 to 90 And then I sent it back I said you good She's like oh my god yes And so we ended up right around 85 or so And so no I got Got everything in there I got everything in there that I wanted to get in there It's uh and what happens is In the book Because it's about a season And in the season there's characters in the season And some of them are high profile characters Like Shaddur and Travis Hunter And some of them are not high profile Like Hayden Hagler And this guy named Amari I can't remember Amari's last name But what happens is so You know they play in a different opponent every week So say they play in Memphis In week two at the whatever the bowl is in Memphis Well what happens is I write about the game And the stuff leading up to the game And then say Boss talk makes a big play Well then when boss talk causes that fumble on third and two I dip out and I write about 2000 words on who is boss talk Here's his story He showed up here and he went here and he This how he ended up at jack state Then I jumped back into the game And I might go another 1500-2000 words And then uh you know Miss Jamaica scored the winning touchdown Then I boom I dip out And tell you Miss Jamaica's story Wow Then I bent back into the game Back into the season And what's funny is uh one of the reviews I got was It was like four stars and a woman wrote This is a really good book It's a lot of information But the person kept jumping out talking about This person and that person And then jumped back into the game It was confusing to me And I was like But that's what I was trying to do And so you know and so she's like That's why I gave it four stars instead of five Because it was confusing Wow And I just started laughing when I read that review Because no that's what I was trying to do Man I'm telling you man I'm gonna read this book man You're going to enjoy it man because Deon Sanders and the making of men Man you guys gotta get this book Get out and check it out man Hey man this guy right here he knows more about Dallas for show But Deon that's his boy They been partners for a long time Because of this pig skin Some people have called me Deon Whisperer And I just be laughing But now he's a good dude and a good friend He's a good friend That question about books So when I'm looking in the book And I looked at the contents Because the first thing I always do Is look at the contents to see Okay what is chapter one about What is chapter two about so forth But I noticed you didn't do that You only had chapter one, chapter two, chapter three What was your reasoning behind that Instead of actually giving us a little Hints of what is chapter was about To make you get in there and read it from start to finish And I did give you a hint at the start of every chapter So like if you look at the chapters Each chapter has a quote In it from a person in the chapter That kind of tells you what the chapter's about Okay But it's a story about the season So it literally starts with media day In Birmingham, Alabama Where the season kind of officially kicks off That's where it starts And it takes you all the way through Not just the celebration bowl in December in Atlanta But then I went back to Jackson for the spring game And I went out to Colorado after Dianne And kind of set up out there And wrote kind of an epilogue about Here's what's happening in the Jackson state Once he left Here's what's happening in Colorado once he arrived Wow But when he got to When that game in TCU you mentioned earlier When they won that How was that for you Did you, I know it surprised everybody And it was a lot I was real at that point No I was really happy for him Because you know there's so many haters out there man And hater just for I mean a lot of people use hater They don't use it in the right way Hate If somebody's hating on you It's unjustified criticism That's what hate is Unjustified criticism Some criticism is justified That's not hate That's just criticism Unjustified criticism is hate And that's what he got a lot of man And you know why? Because he's unapologetically black And he don't give a damn what you think about A lot of people say they care He literally doesn't care And so he took a lot of hate man You know a lot of white folks mad at him Because he does things his way His way is You know a lot of people don't really even understand Like why is he on Instagram? What does that matter? Where a kid Where the kids hang out? Instagram All day long Where do the recruits The players that he wants Where do they hang out? Instagram They don't hang out on Twitter? They hang out on the ground IG That's right That's where they hang out That's it That's where he communicates That's good stuff No that's I mean and so he gets it He understands He like me man In this sense I go in a locker room I can't figure out You know I'm fit yourself I know I don't look you baby You look good man Jack Taylor is 50 step y'all He just gave it up I thought he was gonna lie and say he was 50 boy So check this out So you trying I'm in the cowboy locker room I'm trying to talk To who? 22 years 23 years 27 years Yeah You have to be able to relate to them If I don't do nothing else I walk up to a black player Hey dawg You rocking with young boy and Dirk Hey Right then they start laughing And then I go Now you know young boy angry as hell man I can't get down with that That boy mad about the world Now maybe it's because he's in the house The rest of Utah I don't know What you think Already right then We didn't connect it We good now But that's what he does He knows how to connect with them kids Yeah And it's not fake He said give me my theme music It's not fake It's authentic That's why it worked Yeah When he had Keith Glock at his Or Rick Ross At a game It worked because he knowed him That's right Right And he and And he just so happened to be a musician himself Must be the money was a hit It was a hit Right right Must be the money You ever asked him about that song man No but I had it in the book And they were like you gotta take it out Because we gotta have permission Because it's copyrighted I said lyrics are copyrighted And even in the book they go yes Wow Man I said we got that in there But no man so he's authentic about that And that's why he connects with the youngsters And you know Because in the book Like they got like a DJ in the locker room Before the game Yeah yeah They have Gilly and Waldo Waldo Yeah Waldo and Gilly Before a lot of games Yeah yeah I see them And again that's just what he do He not it's real You can't do that if you fake You can only do that if you're real He real players get down with it And it doesn't affect whether they win or lose But it's what? It's something that they get comfortable with And so that's why it's good He the best corner devil play the game man Period And that's all I'm about to say about that How many people in that conversation I mean you could put Night Train Lane in that conversation You can say what you want to say But it's not a lot of people in that conversation For Reavis you could put them in that conversation But it's not a lot of people in that conversation No because he would go back on both sides And all kind of stuff it's different Nah there you go You ain't seen that First player since 1960 to go both ways There you go You see here's the thing about DM man This is what I love about DM We've talked about this a lot of times You can't tell him what I can't do Like he thinks outside the box Like why do you think Travis Hunter would be playing Both ways at any other place in America No No No And now what's happened is He didn't set up a dilemma for NFL teams Because they like Travis Hunter gonna be a first round pick And Travis Hunter gonna be like I want to play both ways That's right Now it's the NFL So maybe you limit me to 20 plays on offense Or 25 not 60 Yeah But I want a regular role in the offense That's what I do Don't limit me That's all because he went to play for DM Because DM knew how to do it Because he done it himself Right that's what I'm telling you And because he think outside the box You can't put limitations on me That's right You can't put limitations on boss talk Why At all You can't limit what I can do That's it And I'm gonna prove you Right And you know with my business You can't put limitations on me One of my clients is a hair care company man Oh really See what I'm talking about Yeah It's got a new standing hair And she's like I need you to tell my story And I need you to do these things for me To shape my story and you know So I can put it out there Right So we just don't do sports Because you can't put me in a box Wow I do a lot of things And that's all and I like it And I like it because when you stretch Not only that you got more gifts And you don't realize unless you use them I do press releases You know I do publicity for different companies I do a lot of different things Sports is just one aspect of what I do I write love stories I write business stories I write celebrations of life If it can be written I do it Wow What's the end game for 2024? What do you want to accomplish this year? 2024 come in People made new years resolutions And we about to wrap this up But I just want to ask you like What's going down in 2024? You got to give it up You know so I know what to look forward to Okay it's a couple things Number one I'm working on another book Can't tell you what it is It's a done man The contracts have been signed That first check is hit that count Hey It's a high profile athlete It'll be People will scoop it up It's coming out When is it coming out? Probably coming out Probably September 25 September 25 I do got to work on it though Yeah you got to work on it I'm working on it I mean I spent about five hours working on it today Hey that's good stuff man But the other thing is I'm really doing my business The JJT Media Group in terms of writing love stories Writing stories about people's business Because I like telling stories And I tell stories about people's business And here's why When people understand how you created your business And why it's thriving Whether it's a restaurant Whether it's a haircare company Whether it's boss talk People connect to it Because they understand the struggle And what you went through to create it And once they connect with it They ride with you And that's the beauty of telling stories When you tell a story People understand Oh that's why it's like this That's why it's like that Okay I can die with that Oh I didn't know they overcame that kind of adversity Let me support them When you tell that story And you put that story out there You tell it eloquently And concisely And you make people feel it Oh yeah dawg it's a beautiful thing It's a beautiful thing That's a lot of what we're doing this year We're expanding We're growing The JJT Media Group is doing some big things And it's fun and exciting for me Because I love sports But I tell people Sports ain't all that I do dawg Wow man Thank you for coming on the show man How can people get a hold to you If they're trying to link up with you If they're trying to I know that IG You own that IG You gotta be on that IG I'm on IG at the real top I mean the real jock top Here's what I meant I ain't gonna tell y'all the truth This wasn't water up in here Your girl Ms. Jamaica got me Yeah Jamaica Yeah you know what you got And it ain't no lucky stripe No so and what about You can hit me up there You can hit me on Twitter There you go JJT journalists How's that Twitter going How's that world Since Elon running things over there It is what it is dawg I'm not trying to get no pissing match with Elon It is what it is And then you can always hit me For business stuff at Jock at JJT media group Like I said we do a lot of stuff You know we got some new partnerships I think about to jump off We'll make some announcements in the next few weeks If anything happened You promised me that you ain't gonna hesitate So we can get back on here and talk some more Anytime dawg I definitely don't want you to say You got to sell it man You stayed long gone too long didn't you He was gone for a year and a half We gave him the award and we ain't seen him since We had other folks here that we gave awards That's the whole plot to get him back It didn't work We both got back quick You know what I'm saying But thank you for coming on the show man We love you jog Taylor for show My pleasure my brother Man hey man it's been another great segment Of boss talk 101 What a boss is talk Make sure you guys get In the get a right right where Right now at the end of this video Make sure you look at what's about to pop off You for to see all type up Little clips and stuff like that For my boys jog Taylor man Man it's been another great segment Of boss talk 101 What a boss is talk