 This study examined the effect of Instagram's popularity on public interest in cosmetic surgery procedures. It found that there was a significant increase in public interest in both surgical and non-surgical aesthetic procedures after Instagram gained popularity in April 2012. This suggests that Instagram may be playing a role in influencing patient decisions regarding cosmetic surgery. This article was authored by Kometh Thawanyarat, Chandler Hinson, Diego A. Gomez, and others.