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Published on Jun 3, 2010
This video shows how modern grocery shoppers use social networks and blogs to find the lowest food prices, knowing where to buy what. Frugal grocery shoppers today are progressive consumers who began to emerge during the recession in 2008, and are identified as a modern consumer who has changed their approach to the traditional methods and habits of purchasing food products and grocery services. A progressive grocery consumer is one who researches a grocery products value and price using social networks like Price Co-op and Price Information Exchange. Additionally, they research price comparison shopping engines such as Nextag.com, Thefind.com, and PriceCoop.com before making a final decision or purchase.