“SWISSED” by SWISS: The perfect ski lift queue in London





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Published on Feb 3, 2017

"SWISSED" is our way of taking the Swiss quality to popular towns all over Europe. To achieve this, SWISS is refining nationally and internationally known cultural peculiarities in Germany, Austria, the UK and Italy with a twinkle by transforming or finishing individual details with Swiss expertise. This puts the peculiarities of the individual nations in an entirely new light, and does so with extreme charm: "SWISSED" by SWISS.

The British are considered the masters of the art of queuing. At a taxi rank. At the baker's. At the supermarket check-out. No other nation can match them for patience or discipline. In line with our initiative "SWISSED", we have challenged ourselves with refining this habit even further (with a twinkle), in a typical Swiss setting: in the snow, at a ski lift. In the middle of London. Can the British continue to move with the same precision and synchronicity as Swiss clockwork – standing on skis in a queue?

See for yourself! More information on www.swiss.com/swissed.

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Swiss International Air Lines (SWISS) is the airline of Switzerland, serving more than 100 destinations from Zurich
and Geneva and carrying more than 16 million passengers a year. Its origins commit it to the highest product and
service quality. And because its size is manageable, SWISS is able to be closer to its guests and provide them with
more individual care. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest
airline grouping.

SWISS – Made of Switzerland

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