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Published on Nov 15, 2010
Matt Bailey, SiteLogic, interviews Annie Stickney, Minyanville Media, on the subject of real-time search. Minyanville is a site devoted to financial news and commentary. Annie says she uses Google real-time search by monitoring and searching for trends and identifying volcanic terms. She then sends out a feed of her stories, using those phrases that are trending. Annie said she also uses social media applications such as Twitter and Facebook to send traffic to the Minyanville site. Annie concludes by saying that publishers of online content need to recognize their objective in order to get what they want out of the traffic they generate. Is it just unique views? Publishers need to capitalize on what's good for their business.