 and we're back live in New York. It's the Cube, it's not SNL, it's better than SNL. Lisa Martin and John Furrier here with about 10,000 to 12,000 folks. There is a ton of energy here, there's a ton of interest in what's going on, but one of the things that we know that AWS is really well known for is its massive ecosystem and one of its ecosystem partners is joining us. Please welcome Dominic Riviera, the VP of product marketing from Singlestore. Dominic, great to have you on the program. Thank you, glad to be here. It was a nice opening, wasn't it? Yeah, I love less than no, who doesn't, right? I know. So some big news came out today. Yes. Funding, good number. Talk to us a little bit about that before we kind of dig into Singlestore and what you guys are doing with AWS. Right, yeah, thank you. We announced this morning our latest round, 116 million. That really, we're really grateful to our customers and our investors and partners and employees in making Singlestore a success to go on this journey of really to fulfill our mission to unify and simplify modern real-time data. So talk to us about Singlestore, give us the value of the key differentiators because obviously customers have choice. Help us understand where you're nailing it. Yeah, Singlestore is all about what we'd like to say the moments that matter. When you have an analytical question about what's happening in the moment, Singlestore is your best way to solve that cost effectively. So that is for, in the case of Thorn, where they're helping to protect and save children from online trafficking. Or in the case of True Digital, which early in the pandemic was a company in Southeast Asia that used anonymized phone pings to identify real-time population density changes and movements across Thailand to have a proactive response. So really real-time data in the moment can help to save lives quite literally. But also it does things that are just good commercially that gives you an advantage like what we do with Uber to help real-time pricing and things like this. It's interesting this data intensity happening right now. We were talking earlier on theCUBE with another guest and we said, why is it happening now? The big data has been around since the Duke days. Yeah, that was hard to work with. Then data lakes kicked in, but we seem to be in the past year. Everyone's now aware, like, wow, I got a lot of data. It's a pandemic. So now we're seeing customers understand the consequences. So how do you look at that? Because is it just timing, evolution? Are they now getting it? Or is the technology better? Is machine learning better? What's the force is driving the massive data growth, acceleration, in terms of implementing and getting stuff out like done? Right, we think it's the confluence of a lot of those things you mentioned there. First of all, what did we just celebrate the 15-year anniversary of the iPhone? So that is like wallpaper now. It's just faded into our daily lives. We don't even think of that as a separate thing. So there's an expectation that we all have instant information and not just for the consumer interactions, for the business interactions. That permeates everything. I think COVID with the pandemic forced everyone, every business to try to move to digital first. And so that put pressure on the digital service economy to mature even faster and to be digital first. That is what drives what we call data intensity and more generally the economic phenomenon is the data intensive era. It's a continuous competition and game for customers in every moment, in every location, in every dimension. The more data you have, the better value prop you can give. And so single store is uniquely positioned to and focused on solving this problem of data intensity by bringing and unifying data together. What's the big customer success story? Can you share any examples that kind of highlight that? What are some cool things that are happening that can illustrate this new, I won't say bit that's been flipped, it's been happening for a while, but can you share some cutting edge customer successes? Yeah, it's happening across a lot of industries. So I would say first in financial services, FinTech. So, I mean FinTech is always at the leading edge of these kind of technology adoptions for speeds and fees like that. So we have a customer named IEX Cloud and they're focused on providing real time financial data as an API. So it's a data product API first. They're providing a lot of historical information on instruments and that sort of thing as well as real time trending information. So they have customers like CK Alpha for instance who are providing real time updates on massive, massive data sets. They looked at lots of different ways to do this and there's the traditional sort of transactional OTP database and then maybe if you want to scale an API like theirs, you might have a separate kind of in-memory cache and then you get another database for analytics and so we bring all that together and simplify that and the benefit is simplification but it's also this unification and lower latency. Another example is GE who basically uses us to bring together lots of financial information to provide quicker close to the end of month process across many different systems. So we think about special purpose databases. You mentioned one of the customers having those. We were in the keynote this morning where ADWOS is like, we have the broadest set of special purpose databases but you're saying the industry can't afford them anymore. Why and would it make single store unique in terms of what you deliver? Yeah, it goes back to this data intensity and that's the new business models that are coming out now are all about giving you this instant context and that's all data driven and it's digital and it's also analytical. And so the reason that you can't afford to do this otherwise is data is getting so big, moving that data gets expensive because in the cloud you pay for every byte you store, every byte you process, every byte you move. So data movement is a cost in dollars and cents. It's a cost in time. It's also a cost in skill sets. So when you have many different specialized data sets or data based technologies, you need skilled people to manage those. So that's why we think the industry needs to be simplified and that's why you're seeing this unification trend across the database industry and other parts of the stack happening. With AWS, I mean they've been a great partner of ours for years since we launched our first cloud database product and their perspective is a little bit different. They're offering choice of the specialty because many people build this way but if you're going after real-time data you need to bring it there. They also offer a single store as a service on AWS. We offer it that way. It's in the AWS marketplace so it's easily consumable that way. Access to real-time data is no longer a nice to have for any company. It's table stakes. We saw that especially in the last 20 months or so with companies that needed to pivot so quickly. What is it about single store that delivers that you talked about moments that matter? Talk about the access to real-time data, how that's a different cheater as well. Yeah, I think businesses need to be where their customers are and in the moments their customers are interacting. So that is sort of the real-time business driver. As far as technology-wise, it's not easy to do this. And you think about like what makes a database fast? A major way of what makes it fast is how you store the data. And so since 2014 when we first released what Gartner called at the time hybrid transactional analytical processing or HTAP, where we brought transactional data and analytical data together. Fast forward five years to 2019, we released this innovation called Universal Storage which does that in a single unified table type. Why that matters is because I would say basically cost efficiency and better speed. Again, because you pay for the storage and you pay for the movement, if you're not duplicating that data, moving it across different stores, you're going to have a better experience. One of the things you guys pioneered is unifying workloads. You mentioned some of the things you've done. Others are now doing it, Snowflake, Google and others. What does that mean for you guys? I mean, because are they copying you? Are they trying to meet the functionality? I mean, unification, I mean, people want to just store things and make it get all the table stakes, check boxes, compliance, security, and just keep coding and keep building. We think it's actually great because they're validating what we've been seeing in the market for years. And obviously they see that it's needed by our customers. And so we welcome them to sort of the party in terms of bringing these kind of unified workloads together. Is it easy or hard? It's a difficult thing. We started this in 2014 and we now have lots of production workloads on this. We know where all the production edge cases are and that capability is also a building block towards a broader, expansive set of capabilities that we've sort of moved on to that next phase. And tomorrow actually we have an event called the real-time data revolution, excuse me, where we're announcing what's in that new product. Is that a physical event or a virtual? It's a virtual event, yeah. Okay, so we'll get the URL on the show notes or if you need us to go to your site, right? Yeah, absolutely. Single store real-time data revolution, you'll find it. Can you tease this with the top three takeaways from revolution tomorrow? Yeah, so like I said, the story, what makes a database fast, it's the storage and we completed that functionality three years ago with universal storage. What we're now doing for this next phase of the evolution is making enterprise features available. And Workspaces is one of the foundational capabilities there. What Single Store Workspaces does is it allows you to have this isolation of compute between your different workloads. So that's often a concern to new users to Single Store. How can I combine transactions and analytics together? That seems like something that might be not a good thing. Well, there are multiple ways we've been doing that with resource governance, workload management. Workspaces offers another management capability and it's also flexible in that you can scale those workloads independently or if you have a multi-tenant application, you can segment your application, your customer tenant workloads by each workspace. Another capability releasing is called WASM, which is WASM Web Assembly. This is something that's really growing in the open source community and Single Store is contributing to that open source CNCF project with WASM and WASM. Where it's been mentioned mostly in the last few years has been in the browser as a more efficient way to run code in the browser. We're adapting that technology to allow you to run any language of your choice in the database. And why that's important, again, is like for data movement. As data gets large and petabyte sizes, you can't move it in and out of pandas and Python. That's real valuable. Yeah, so we call this code engine with WASM. What do you call it? Code engine powered by WASM. Wow, wow. And that's open source. We contribute to the WASM open source community. But you guys have a service that you... Yes, it's our implementation in our database. But WASM allows you to have code that's portable to any sort of runtime, which is... So you at release... Remove the code, not the data. Exactly. With the compute. That's right, bring the compute to the data, that's what we say. You mentioned a whole bunch of great customer examples, GE, Uber, Thor, and you talked about IEX Cloud. When you're in customer conversations, are you dealing mostly with customers that are looking to you to help replace an existing database that was struggling from a performance perspective? Are these... Or are you working with startups who are looking to build a product on Single Store? Is it both? It is a mix of both. I would say among like SaaS scale up companies, their API, for instance, is their product. Or their SaaS application is their product. So quite literally, we're the data engine and the database powering their scale to be able to sign that next big customer. Or to at least sleep at night to know that it's not going to crash if they sign that next big customer. So in those cases, we're mainly replacing a lot of databases like MySQL, Postgres, where they're typically starting. But more and more we're finding, it's free to start with Single Store, you can run it in production for free. And in our developer community, we see a lot of customers running in that way. We have a really interesting community member who has a Minecraft server analytics that he's building based on that Single Store free tier. In the enterprise, it's different because there are many incumbent databases there. So it typically is a case where there is maybe a new product offering, they're maybe delivering a Fintech API or a new SaaS digital offering, again, to better participate in this digital service economy. And they're looking for a better price performance for that real-time experience in the app. That's typically the starting point, but yeah, there are replacements of traditional incumbent databases as well. How has the customer conversation evolved the last couple of years, as we talked about? One of the things we learned in the pandemic was access to real-time data and those moments that matter isn't nice to have any more for businesses. There was that force march to digital. We saw the survivors, we're seeing the thrivers, but I want to get your perspective on that from the customers, how has the conversation evolved or elevated, escalated within an organization as every company has to be a data company? It really depends on their business strategy, how they are adapting or how they have adapted to this new digital-first orientation and what does that mean for them? In the direct interaction with their customers and partners, often what it means is they realize that they need to take advantage of using more data in the customer and partner interaction and when they come to those new ideas for new product introductions, they find that it's complicated and expensive to build in the old way. If you're going to have these real-time interactions, interactive applications, APIs with all this context, you're going to have to find a better, more cost-effective approach to get that to market faster, but also not have a big, sprawling, data-based technology infrastructure. We find that in those situations, we're replacing four or five different database technologies, a specialized database for key value, a specialized database for search. Because there's no unification before. Is that one of the reasons? I think it's an awareness thing. I think technology awareness takes a little bit of time, there's a new way to do things, right? I think they're all saying about, don't pave cow paths when the car, you could build a straight road and pave it, you don't have to pave along the cow path. I think that's the natural course of technology adoption. And so as more... And the pandemic too highlighted a lot of the things like, do we really need that? Who's going to service that? So it's kind of an awakening moment there where it's like, hey, let's look at what's working. That's right. Yeah, absolutely. What are you excited about? New round of funding we talked about obviously, probably investments and key growth areas, but what excites you about being part of Singlestore and being a partner of AWS? Well, yeah, Singlestore is super exciting. I've been in this industry a long time as an engineer and an engineering leader and then came to, at the time we were in MemSQL, came into Singlestore. And just that unification and simplification, the systems that I had built as a system engineer and helped architect did the job. They could get the speed and scale you needed to do track and trace kinds of use cases in real time. But it was a big trade-off you had to make in terms of the complexity, the skill sets you needed and the cost and just hard to maintain. And what excites me most about Singlestore is that it really, it feels like the iPhone moment for databases because it's not something you asked for, but once your friend has it and shows it to you, why would you have three different devices in your pocket with a flip phone, a calculator? Remember these days? And a BlackBerry pager, you just suddenly, or a computer, probably either way. So you just suddenly started using the iPhone and that is sort of the moment it feels like we're at in the database market where there's a growing awareness and those announcements you mentioned show that others are saying the same. And your point earlier about the iPhone throwing an awful lot of data. So now you have data explosions at levels that unprecedented we've never seen before and the fact that you want to have that iPhone moment too as a database. Yeah, absolutely. And the other part of your question with what excites us about AWS, AWS has been a great partner since the beginning. I mean, when we first released our database, it was the cloud database was on AWS by customer demand. That's where our customers were. That's where they were building other applications. And now we have integrations with other native services like AWS Glue and we're in the marketplace. We've expanded, that said, we are a multi-cloud system. We are available in any cloud of your choice and on-premise and in hybrid. So we're multi-cloud hybrid and SaaS distribution. Got it. All right. Got it. So the event is tomorrow revolution. Where can folks go to register? What time does it start? One PM Eastern. One PM Eastern? Yeah, just Google single store real-time data revolution and you'll find it. Love for everyone to join us. All right. We look forward to it. Dominic, thank you so much for joining us, talking about single store, the value prop, the differentiators, the validation that's happening in the market and what you guys are doing with AWS. We appreciate it. Thanks so much for having me. Ah, our pleasure. For Dominic, Ravita and John Furrier, I'm Lisa Martin. You're watching theCUBE live from New York at AWS Summit 22. John and I are going to be back after a short break. So come back.