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Streamed live on Jan 25, 2016
Just a few years ago, Community Managers used to be looked upon as ‘Super Forum Moderators’ with some extra admin rights. But over the past years we’ve grown more into ‘Organizational Change Agents’ with (hopefully) a clear vision on how to transform traditional organizations into ‘Social Businesses’. While we still – more or less – enjoy moderating forums, we are growing into more strategic roles with deep insights into organizational change. Moreover: Community Managers are the ‘Super Connectors’. We’re tapped in to a lot of things. We’re ‘The Eye in the Sky’.
Are we able to maintain that role? Especially when ‘classic’ forums are becoming less popular and discussions are moving to Facebook, Twitter, WhatsApp and other channels that are typically not ‘owned’, but ‘rented’. Sure … it is not about the channel but about the people, but aren’t we stepping on others’ turf? And will that be tolerated?
Let’s think and talk about ‘where no man has gone before’ …