 at what point should you get help with your Facebook ads, Instagram ads and versus doing it yourself? So I personally do all my Facebook, Instagram ads myself because I like the precision that I get to put into everything and I like to kind of key track of all the numbers and run experiments myself. I'm definitely a geek in that way. And but, you know, that if it's not something that's fun for you to geek out on, I would say you should, I would recommend you learn it enough where you feel comfortable with analyzing the numbers. At least you should know how to analyze the numbers. If you don't even know how to analyze the numbers and you're just outsourcing it all, you might get into trouble probably because your outsourced person doesn't necessarily know how to do it well. I've noticed anyway that the people who I've noticed doing Facebook, Instagram ads, I think most of them are doing it wrong, not in my framework. They're not doing it the way that I think is most reasonable and sustainable over the long-term, especially for solopreneurs. So I think most people are doing it wrong. Now people who have been trained by me, I have a few people trained by me that I refer to and they are more likely to be doing it right, but you should still know how to analyze the numbers. And if you don't know how, you should always come to one of my Q and A calls and say, well, I've got these numbers here. What do you make of it? It doesn't seem to be working. And then I can teach you more and more over time how to analyze numbers. So that's the main thing I would also teach you to say, besides analyzing the numbers would be quantity. But second one is, do you know how to analyze the quality of the people that are engaging with you? So if you know how to look at the likers of your ads and look at their profiles and go, am I even reaching the right people here? Or just because I put people interested in herbalism or whatever, are these the actual people or somehow they like these weird pages that have nothing to do with herbalism but Facebook thinks it does. And so we have to analyze both the numbers and like spot check the people that are actually liking our ads and go, this is the right people, right? So I do that, I do everything myself. So I have a very tight grip on all this stuff. But you should learn and come these Q&As and we'll continue to work through that. Hope that helps.