Loading...

Cycling City - France

30,664 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Sep 7, 2007

Oct 2006
In Lyon, an intriguing collaboration between private enterprise and the city council has slashed car usage and improved residents' health. Now, there are plans to introduce the scheme in other cities.

Using a prepaid card, residents can rent city bikes for free for the first half hour. The scheme is funded by advertising company, JC Decaux, in exchange for exclusive access to the city's public billboards. "We had to offer 2,000 bicycles, 200 bike stations, a server and all the maintenance", explains a JC Decaux spokesman. "But if our calculations are correct, advertising revenues will be about the same as expenses for the bike scheme." As scheme designer, Jacques Le Gars, predicts: "In five years time, it'll be common to see this kind of program in most major cities throughout the world."

Produced by SBS/Dateline
Distributed by Journeyman Pictures

Loading...

Advertisement
When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...