 I genuinely think when Geo comes in with a game plan on trying to build a larger ecosystem for streaming and the sheer presentations that we've seen on the number that you're talking about which is 500 million, it looks very doable. We did see an announcement of them coming up with a 400 rupee gadget which can turn any television set into a smart TV. So the numbers that they are talking about looks like something that they will be able to deliver. They do come back disruptive so the free pieces is a great enabler for them to get to their number. I don't think they are worried about whether they recoup their investment but they are very clear that they want the consumers of India to use and view IPL in a big, big way. So I think the strategy is great, you are one, get it right and then you can milk the money later. Well if you look at it, what does the advertiser look for when he gets into Cricket or any kind of tournament or for example any kind of show? He is looking at eyeballs right, for him he has to get the money, the ROI on the investment is what he is looking for. If there is a new category that really wants to come up, it is really looking at so which tournament can give me the widest base of reach that I can get and when you look at India and you've seen that with IPL year after year it is your mass aggregator of your audiences. So for advertisers I think that becomes the starting point of wanting to associate with a property which is cutting across mass. With Geo coming in he is always known to go to the belly of India so with that happening across all the languages that you are talking in and the way they are trying to regionalize the entire content I think it is a win-win thing for them.