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The Value of Voice: How much is your tweet worth to legislators?

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Published on Nov 4, 2010

Sarah Schacht is founder and executive director of Knowledge As Power, a 501c3 with online services helping citizens track legislation and communicate effectively with legislators. She's spent the last decade researching communications patterns and technology solutions for the legislative process. She's worked within Congress, designed technology solutions for citizen advocates, trained on international XML in government standards, and launched a successful conference series called Open Gov West. She's been a Republican, a Democrat, and now happily resides outside the political spectrum.

Schacht lives in Seattle, loves her work, and occasionally finds time to surf.

Description:Do electeds and lawmakers weigh the importance communication styles differently? What's the going rate for a tweet on the political communications market these days? Do you really know what kind of impact you're making with that petition or form letter?

In an advocacy world where everyone's got an opinion to voice, few people know how much weigh is--and isn't-- given to different types of political advocacy.

The human brain assigns levels of value to everything, even the communications from other humans. Find out in this Ignite talk where you should invest your voice.

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