 Brad Raleigh has grown man. I haven't been here since 2014 Don't ask me why I have sunglasses on inside. It's hot here. The sun is tough Yeah, Raleigh supported by I think it's just like a grassroots residential city Where people have actual income the fundamentals are here and like John we were talking about when we're walking around It's like Raleigh never inflated like California, Manhattan See that yeah, I see like the the Florida, yeah, Arizona all those other places Puerto Rico What because what goes up fast tends to come down to more volatile? so realtors Let's talk about that for a second. I have a lot of realtors who follow me and My big thing and you've got this big company that does software building landing pages managing social media CRM sales because I tell people if you're in the if you're a realtor, here's the thing To let's be honest for a second not if anyway most realtors make no money Yep, but the good ones make crazy money, and so it's a real like the Pareto principle 8020 It's for it's 20% of realtors make all the money. I Looked at one point years ago. The average realtor is making like 15,000 a year and the reason is I Will give three reasons and get your opinion number one You have to know how to build a personal brand in the world I've been fortunate enough to build a nine million person social media brand across different platforms But and that took me blood sweat and tears to know how to do that. That's number one number two You have to master persuasion Okay, know how to close I close deals for the I buy You know, I'm doing 50 deals I have always 50 deals open in general that I'm trying to close not Necessary all real estate, but you know buying radio shack pure one just I've got different but the third thing you need automation That's right, and that's where you know the CRM you built comes in right So I think the problem is most real estate agents They become a realtor because they're good at sales, right, but they don't understand the other two Yes, so what they'll do is they'll go out and and like I need leads So they'll pay Zillow to go out and generate them leads the problem is like if they're spending a thousand dollars in Zillow Yeah, they're gonna get a thousand dollars worth of leads, but who gets the thousand dollars worth of brand recognition Exactly, Zillow gets all exactly. Yes. So they're they're only they're thinking short-sighted as far as it's just about the lead Not understanding. It's about the brand. It's about building that database. Yeah I think that's really the key and the other piece is the automation is I think the biggest value pretty much any company has nowadays, but especially real estate is data Yes And so what they'll do is they won't focus on their database or they'll go out and use you know The broker says hey use our CRM our system of everything well Who's owning all of that data and the agents not understanding like that's my main value. Yes, yeah I'll tell you there's a principle in business Called the consideration cycle and people forget that so a lot of people have this misnomer and they go okay The way to buy to convince and persuade Somebody to use me as a realtor To convince the homeowner to sell to your client is to have all these ninja techniques No body language NLP all that there's valid points to that But there's a consideration cycle which means some people are ready to sell mm-hmm and no matter how Sweet of a talker you are if somebody not ready to do something because a they don't have the money or B They don't have another house so they a lot of people don't want to sell till they know where they're moving Nothing you do as a realtor helps all the NLP body language closing I mean look I closed I buy companies most of companies I buy are doing at least 500 million dollars of revenue So I'm sitting across the table as a buyer of Radio shack or Stein Mart and when I bought pure one is doing 120 million a month. So I'm sitting across the table negotiating and I've done this for a long time and even with all my experience. I can't close deals It took me six months to buy radio shack bought it from a billionaire guy. I understood the consideration cycle Automation right allows a realtor to bring in people who aren't ready and You build a top of the funnel is wide And then to keep up with them so that the moment they're ready to buy your top of mine as a realtor That's the magic and I did that, you know, I started in insurance. I was doing insurance door-to-door stuff kind of literally door-to-door and I Realized some people just aren't ready But if I could keep up with them, but the problem was for me, this was before automation was big I couldn't keep up with all the people. So I had spreadsheets in there had note cards with software now while you sleep it can be like Three-week reminder to send a text to them email and you have a sequence. It's like hey, it's me I'm checking up. It's in addition to that. So you there's really in my opinion. There's two pieces of it There's the the automation of the email drips the texting all that kind of stuff But then the other side is that data point of what is that moment where they are ready to engage? Yes And so if you've got the systems in place that literally will send you a push notification that says hey that person that you Labeled as a as a you know a C level lead a bad lead now They're back on the site or they're doing this like AI is telling you these are the five people You need to call it a versus the other four thousand people. They're not going to do it prioritization That's part of our yeah, so I'm going to put a link below go check out the software Now we're doing a joint venture Brad and I with his company to bring this software. There's already how many clients on it now about a thousand it's a thousand realtors using this and I'm going to put a link below and I'm going to put a special Brad's going to give a special deal for my followers that are watching this So we'll put what there'll be a coupon code below Click this if you are a realtor go try this software. You can cancel anytime, right? You can cancel try it for a month I'm now coming behind this putting what I've learned in software what I've learned in sales automation Social media branding behind this if you're a realtor and you are kind of feeling like you're overwhelmed Let software change your life. I people forget that and if you look at the wealthiest people they've let software change our life and If you look look at Jeff Bezos, he automated Amazon and build AWS build Amazon and so Everybody's dream is passive income Passive income is generally not possible in the modern world without a good piece of software Yeah, it's the work smarter not harder. That's right if working hard was the number one thing That created wealth that my mom when she was who was a single mom Would have been the wealthiest person in the world because she single moms someone worked three jobs Construction workers valets, you know, this is the heart and soul of the world is people just doing everyday Farmers coal miners all this stuff, but unfortunately and it's not a good thing. It's not fair But the reality of the economy is you can not only rely on hard work You have in fact, there's something called conscientiousness, which is the number one trait that wealth creators have in common This is a scientific kind of fact and so it's made up of four sub facets conscientiousness is diligence which is hard work prudence which is smart work Organization which is what the software can do for you and then perfectionism which is double checking so you don't make mistakes If you think about it this will click below this can do three out of the four then the hard work is up to you That's right. So Good my man. Cool. I'm jetting out of here, but I wanted to do a little video with Brad. We were looking at real estate, so He's got his software calling him right now