 in a big and diverse country like India with 1.4 billion people it can sometimes be very daunting to find your audiences. When you're looking for effluent consumers it's less than 100 million consumers in India among females 80 to 45. When you're looking for luxury consumers it's as little as 5 to 6 million. So the big question is how do you find this audience? And the answer to finding your future consumers is in the data of your existing consumers. You might ask okay and what's the best way to get consumer data? The best way to get consumer data is to show them consumer experiences which are so great that they freely want to share their consumer data with you in anticipation of such great consumer experience later on. This could be D2C's, this could be virtual try-ons, this could be talking to an expert consultation even as little as a customization, engraving or even the usual sampling done with a very targeted audience. So focus on using consumer experience to collect data and make sure whatever data you collect you keep it safe, privacy protected and consented. Thank you.