 To begin this event with may now call upon Dr. Anurag Batra chairman editor-in-chief of exchange for media group and BW business world on stage, please and The applause can go on my friends. Come on. Thank you Sacrifice the lunch and he was polishing off on his presentation Mr. Shamsingh Anya was an investment banker Chairman of in our capital partner novel all my editorial colleagues from business world in exchange for media and industry leaders I Said mr. Sushant you but says a special person to do this for many many years in in in media We've worked with professionals and leaders from the media industry and that's good That's not a bad thing But if you look at some of the media companies that have grown and they have grown and transformed and they've grown at a scale That wasn't envisaged when those companies existed Was because they got leaders from outside the media industry and again a lot of people have a my friend Suresh is there a lot of people have a different point of view on that But my personal point of view is when me and now and I'm it started exchange for media We didn't come from the media industry. I and now I did what most Indians do before they do anything We went to an engineering school Then we went to a business school and we didn't start exchange for media to build a media company We wanted to build a marketplace for media advertising communication and we tried that for about three and a half year We were ahead of time because we started it in 2001 the reason I'm saying because we were outside as we had no clue We had no limits on ourselves. We just keep kept doing what Kept coming along and opportunity That were thrown our way So in that sense the point I'm trying to make is you looked at the AV of the Viacom group the Viacom 18 media group Mr. Watts who comes from Leavers has been at the helm of fairs for more than seven years and I think he's just getting started and his own while the team today is Transforming transforming businesses in the digital age His team is Harmonizing kiosk in a new world order that could be the billboard in every media company Especially our office because we in the media industry are dealing with challenges that are unprecedented technology challenges audience challenges cost pressures being futuristic The entrepreneurial opportunities is throwing for colleagues in the business which creates its own turnover. So really He has transformed the business grown the business and is now harmonizing his own business in a way That the 800 million people that Viacom 18 media group reaches out to are able to enjoy New worlds. So I hope when you listen to him You will get something that has a structured perspective has the benefit of experience That comes from building a large media company that he's built and third Being futuristic and thinking five to ten years ahead because the kind of background He has he has been trained to do that since I am now a part of the ecosystem I don't want to keep a long presentation But I have two slides to show and these are you know, I got them on a WhatsApp from a friend two different friends and Ravneeth the first one, you know Because you can't talk of marketing audiences without talking of digital They're kind of synonymous and I got this yesterday. They said the old saying of seven sins When it's applied to the marketing world and you know The seven sins in digital world are accomplished lust is accomplished to tinder. I'm not a tinder I must neither in Star Wars nor is novel I can talk about them Gluttony, I don't need it. I am not on yeah, you know, but I have other ways to fulfill that Greed LinkedIn, I am on LinkedIn, but I'll tell you my being on lingers and nothing to do with greed It's you know, I will you know, it's it's a daily activity for me to put thoughts because I get feedback from the community that it helps them. It helps me certainly So I do it as a way of giving back But I understand what it's trying to say Sloth, which is Netflix. I wouldn't call it sloth. I would have called it something else But because it's trying to put it in the context rat twitter that I definitely agree An envy is facebook, you know, everybody's life on facebook is like you know, Donald Trump's life or whoever's life you like, you know run we Life or Shahrukh's life and pride is Instagram. I've recently gone on to Instagram And you know, I'm trying to be Instagram friendly. I also got another WhatsApp needs the second And you know in an increasingly digital world The fact that we are doing this conference face to face the fact that you're in the room And we keep talking about this impact of technology and what machine learning and artificial artificial intelligence will do to our business But the human touch Will always have a premium and it'll always stay You know the value of being able to have a conversation or kill somebody Not literally kill but kill in a conversation You can't get that on I mean twitter cannot give you that experience but the more We are connected The word I came across recently Jomo The joy of missing out feeling content with staying in and disconnecting as a form of self care And its end to name is FOMO. So really we live in a very paradoxical world. We want Jomo and we want FOMO so Marketing today has become about dealing with paradoxes. I want to end by saying I've given this example in the past and I would like to give it as my parting example I'm a student of marketing. So I don't know enough. I'm learning. I like that song called higher ground from ub 40 the more I know the less I know Um I want to say that the stereotypes are changing. There is a new normal And though it's a now our 18 month old movie. I'll refer to oceans hate. It is a all women's cast When we watched oceans 11 and ocean 13 we could have never imagined of a Ocean franchise having all women cast so the the role models are changing um What consumers and citizen and individuals Are looking up to is changing So really marketers have to keep pace and nobody knows Enough. I think we love live in a world where nobody knows enough And we're constantly being bombarded with content. So increasingly brands play a larger role I would like to say that a world where there's so much uncertainty. There's so much flux Uh brands Continue to be the guiding force Today when you talk to millenials and young leaders, uh, they not only talk of their families their grandfather father mother But they talk about their experiences and their interfaces of brand some of those experiences and interfacing are Defining moments of these millenials life. So in this increasingly connected digital Paradoxical world brands show the way because leaders are failing. Thank you. God bless you