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Published on Mar 15, 2011
A montage of highlights edited from a one-hour video shoot with Donald Trump to acquire various tag lines for a commercial to promote Trump casinos in Atlantic City. The viewer can hear Avekta Production Creative Director, George Avgerakis, adapting Mr. Trump's marketing philosophy into catchy phrases while Trump brilliantly analyzes each, performs and gives credit for the assistance. Here is clear evidence of Trump's razor-sharp intellect and his sensitivity to those assisting him. The superb lighting was by Charles Hipser, DP.