 All right, we get a lot of questions about follow-up, about what to do, when to do it, why to do it. This is when, how, why, and why we do it. This is my three-day lead follow-up system. Those first 72 hours are really, really important when you're reaching out to leads. They have the best chance of remembering. You need to get on the phone with them. You need to get a hold of them. The longer you wait, the worse your chances get of them picking up. So I'm going to go over the follow-up system and a few stats to also support this. So the first day, three calls, a text, and an email. The three calls, morning, afternoon, evening leave one voicemail every single day. The text, email, and voicemail use the three things that we have on the site. Good news, quick question, and drop-off. And you can do maybe one of each, each day, and change it up, is what I ultimately recommend. So in this first day, that's five touches, three calls, a text, and an email. In day two, two calls, a text, and an email. You'll see a pattern here. Then you're at four contacts. You're at a total of nine between the first two days. Day three, one call, one text, and an email, and every day you're leaving one voicemail. In those call, text, and email, that's a total of three contacts. Total, you're at 12 touches in the first 72 hours. You say, well, dude, why would you do that? Because 80% of cells are made between the fifth and the 12th contact. So I want to put them all in the first 72 hours. And yes, an email and a touch is a contact, or an email text is a contact and a touch. 80% of cells are made between the fifth and 12th contact. So we're going to show you how to cram it all into the first 72 hours. Because no matter what type of leads you work, especially if you're working hours, these are exclusive. They're real-time. They're quick. You're going to get in touch with them. You're going to talk to them. Because end of the day, the goal is to get in front of them and see them. Also, there's another stat that above, up on this page on the website, it shows the Harvard Business Review and how they tracked 100,000 calls. And what happened is, if someone made six calls, they had a 90% chance of actually reaching the individual. Guess what? Three, two, one, there you go. You're at six. So there's math. There's science. There's psychology. And there's reason for every single thing that we're doing and why this is the system and the follow-up lead system and process that you need to use when you want to make cells with the leads that we're giving you.