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Published on Sep 8, 2009
After Novozymes did a huge rebranding, "Rethink tomorrow", they needed a tool to communicate their new value proposition to their stakeholders. In this process they came to Geist along with WLP to get this tools established in a new and innovative way. Hence we decided to develop a new brand platform anchored in Second Life, since this universe allowed for an imaginative and playful approach to storytelling. These flexible boundaries for made their promises explicit and their stakeholders involved and engaged in their message and new position.