 Bowls of everybody once again is brand man shine and I'm back with episode 6 of acts brand man where I answer your questions From the comment section below and if you like this series make sure you go ahead and smash that subscribe button and smack that like Button so I know that it's worth doing and we can keep this thing rolling now Let's go ahead and hop into question number one All right, we got Caesar's wish asking I have songs I wish I could post cuz I think that they have their own unique qualities But I made them a minute before I had the actual sound quality mixing Mike quality, etc Of my music got better. I like them But I wouldn't be comfortable posting them on Apple music Spotify, etc I wish I could do a soft drop or something and in the old days That would simply be a soundcloud drop, but I don't feel like soundcloud is enough anymore. Do you have any ideas? Well, I mean man you said Don't want to really do it on soundcloud then you also say, you know, I want to do it on Apple Spotify, etc I mean, what do you I mean put it on the CD and hand it out. I don't know man. Um, but no honestly to be real There's a couple of options number one. You could not overthink this whole Apple Spotify thing You know, I understand there's a whole an official perception of that You could drop it and honestly people overthink that people probably aren't paying that much attention If they check it out, they like it. They like it if they don't they don't that's one route And also you can put it on your YouTube audio page, right? Not your YouTube audio page, but as an audio on your YouTube page That is something else that you can do and then just say and think nothing of that Maybe if you see enough feedback you do something more with it That's a couple of options that you can do where you don't have to overthink and really do much promotion of it at all Of course, you can post on your web page like social media all that stuff organically and see what happens But that's about it. All right. Now option number two This is where we get a lot more creative with it and thoughtful All right, because what you have to realize is no matter what you do It's all about context and this is when branding comes into play So let's say you have a considerable fan base that really rocks with you and they're used to a specific sound All right, let's say there's that so there's even more pressure And you know for a fact that 1,000 people are gonna listen at least whenever you just drop this song No promotion or not number one. I'm still pro put it on Apple Spotify all that stuff like put it on there Well, it's don't don't you know stress that part out, but when you do it, it's about context So how do you let people know that this is some old stuff and I'm releasing it now Right because that's gonna take pressure off you and it's gonna create some some managing of expectations, right? So you can name it my first songs, right or old stuff There's there's things that are contextual to your brain that'll make it make more sense. However, you name it But you can Create a story around it where you let people know yo There's some music when I was just discovering myself or this is I wanted to give you all a sense of who I used to be Right before I found my sound to show a little encouragement Right, you could be it bring a whole narrative of hard work and and improvement all that stuff can work. All right, you can name it Um, I don't know. Let me see. You can you can name it like mom You know old days or something like that, there's so many creative names you can come up with I Definitely suggest if you can name it a small piece of project, right? And then create that story around the project It'll it'll do wonders and it makes things so much simpler You could just push the story but a lot of people will miss the story It makes it even stronger when you put it in a small package of a project whether there's three or five songs That's some kind of EP and if you put some kind of name that alludes to it, right? You know Like old me I don't know. It's obvious but you can come up with something far more Creative and whatever makes sense for your brand But just think about the the point of what I'm saying the narrative Right think about the the concept that you can create around it the narrative that you can create around it That makes it clear that this isn't who I am anymore Sonically, right, but you also Have this context to let people know why you dropped it now All right, and maybe you have to lie a little bit Maybe you just really just want to drop it because you feel like you want to drop it in and you didn't Want to have any songs wasted in the chamber, right? Maybe that's it But you can create a whole story outside of that and just make it you know connects connect us You're an artist your storyteller do that. All right, then there's also the legit straight-up story of Hey, I had some old songs. I wanted to release them show the world It is what it is you can take whatever approach you want to but Understand that look one review the options one drop it No one ever knows about it because you never really promoted it or it is a very likely chance to you can post it as an Audio on YouTube so people can hear it. And if you see enough feedback, you know, maybe maybe you do something a little bit More with it and you can also promote that YouTube clip on One of social media, right? That's the second option then third is creating a narrative around it Right some kind of context around it that lets people know why it's dropping now or just takes the pressure off So you didn't have to say this is why I'm dropping now But you can just let them know clearly This is not who you are by whatever you name it and a small piece of story That that you attach right that simple. I hope that's clear if we ever need to go in any more details We'll do that in another episode. All right now Let's check out Leo T's question Leo T said digitally my music is performing Well converting on ads being picked up by Spotify's algorithm gaining relevant followers, etc But I would like to gain a stronger hold locally not just online any suggestions on building a local buzz Also, would you recommend doing an ad campaign just targeting my city even though it's on the smaller side total population of a million? Thanks in advance for the response boss. All right, great First of all Leo T congratulations on the fact that your ads are converting will right because a lot of people don't even get to that point But there is more work to do. All right, so You would like to gain a stronger hold locally in general I'm imagining that you know, you might even be doing completely international in terms of where you're converting with your ads right now Yes, I suggest running ads Targeting your city. Why not? You're running them like now if they're performing horribly then it is what it is but you can at least do a You know Five to twenty dollar test to start to see how people are responding in your area. It doesn't matter that it's a smaller A smaller radius what matters is you're getting the attention that you need The only thing to do is it is manage your expectations because your ads might be more expensive when they're local But remember that you're covering more ground, right? Let's let's let's bring this board out real quick So if you're marketing around the world, you can have you can barely see this You can have all these dots right five dots in the space and Then you have a smaller space Right and you might have five more dots and you have even smaller space five more dots now. What's the point of this? This might be more expensive than marketing here but this also doesn't come with the benefits of Marketing here where now that all these people know about it and they have more chances of Overlapping and touching each other getting to know each other and now there's like oh now Do you like this song too now? They're playing the song at the party together because they like this song and it's starting to spread more organically Versus all of this brand right here these people might be in five different countries You get I'm saying right and multiply that five by five thousand and the effect still still stands Because there's less people. I mean there's more people, but they're spread around in more places where you can get these people for Less money. I mean more money, right? But they're more concentrated or maybe you get half of the people But it's still more concentrated and you get more of the organic effect. So that's what you have to do when it comes to Targeting more specific things in spaces. You have to have that Expectation that it's a good chance. It'll be more expensive but understand what the trade-off is That's the difference between strategy and people who just pay attention to cost per click I really wish that artists understood that this game is far more than getting the cheapest ad that you can get way way more than that, but that's a whole nother conversation for another day and Let's see. What do we do next? Other than that as well, there are some offline strategies. You can you can do right there's you might have a local radio station I don't know if you have a club type music But you can hit up some DJs and pay some DJs. There's multiple things that you can do There's also local influencers. All right people who aren't as big online, but they are But they have a legitimate real-world influence if people were influencers before social media put numbers to it Right, there's that girl in school that makes every other girl kind of like pay attention Right and they're kind of copying her style and things or or she gets the word out same for guys, right? And it's beyond school. That's real life. There's the guy that connects everybody puts everybody on to anything So if you know any of those people that helps right if you have any schools around There's it's easy to find those types of things. So now you're targeting with ads off Online and then you're hitting some real-world influences online offline if possible and then of course You can use those real-world influencers that you meet directly in the real world or find a few of them in social Media and have them post digitally as well and cover up that area So we're targeting and then I have about four or five local DJs or or four or five local popular people in College or or something like that, right? Or just people who might not even be in college or the music industry anything like that But there's just people around town who have a decent following of other people around town That all happening at once that'll start to create a decent little little buzz in the city All right, and especially if you're doing that consistently. All right, so remember It's a beautiful thing actually when you have people in specific cities They might not have a big follow-up and they're not used to these influencer budgets and everything, right? They aren't used to that. However, I mean, so that means they'll be cheaper However, they still have an incredible influence with a certain set of people and Is more guaranteed that the people are from where they're from or that concentrated location? because they haven't gotten to the point of their influence where There's people from all over the world that know about them So they might only have two thousand five thousand ten thousand followers Something to consider and to think about now before I get to question number three I want to do or just put out the word that yo bramannnetwork.com There's so much going on with bramannnetwork.com right now and so many artists if y'all have questions Y'all think we can get into detail and answers here Outside of of loads of courses about anything pretty much that that are coming that you want to know We can answer your questions in the community far more and far more detail and far more real time And you can hop on calls with us where we can talk and really get into the detail screen share See what's going on with your ads see what's going on with your what your music check that out It's worth it. Check it out. But I'll let you decide that for yourself. Um hop over to the network and you know In my opinion it's dirt cheap. All right bramannnetwork.com check that out now. Let's get to l u c a The last question we'll answer for today with up bramann. I started making music recently But as a sample based producer, I can't upload all of my music on the spotify Do you think I should only put some of my music on spotify and some on soundcloud slash youtube or Keep it all in one place for now Thanks, brother and keep up the fire content All right, so there's this questions. This is why I mentioned bramannnetwork.com actually right or we can get into the details I don't know enough to really answer this question like I want to so i'm going to make a couple of um Assumptions l u c a right. There's two scenarios. You said you're a sample based producer, right? So there's the production answer just as a producer or are you also saying you produce but you produce music For yourself as an artist as well. So then there's a Artist answer we're more so answering. I'm going to start with the producer answer um as a producer Tell me what your goal is right? That's what I will ask you right um, but let's say If you're a producer and your goal Is to build your own following where people are listening to your instrumentals as a thing because like they do with a lot of lo-fi producers or a lot of edm producers And you're trying to build some kind of brand spotify apple music that can have some relevance, right? However, if you're not trying to do that and it's more of a placement game Or more just trying to get out to other yeah, or even just selling and leasing beats then I would use soundcloud youtube uh beat stars Create some kind of funnel. I would go that route I wouldn't care about spotify or apple music only if I'm trying to build my face brand where people are consuming my beats Directly versus music in general. I wouldn't care about spotify. Um, if I'm just trying to get placements Now if you're trying to get on spotify then Yeah, push the songs on spotify and apple music that are not samples And then the other stuff just existing in one soundcloud and I would still try to push the ones I can make music off of over on spotify. Hopefully The ones that are on soundcloud if there are some if there's some heat over there Didn't try to get attention with that and then Hopefully get to a point of leverage at some point where I can pay for the sample and get it on to soundcloud I mean on spotify all that stuff That's scenario number one if you're a producer. That's where I'm coming from if you're an artist then If you're an artist one still definitely post your music on spotify apple music if you feel like it's ready to be posted Like anything Because you're saying you have some songs that are samples and some songs that aren't samples and actually could go If you have some songs that could be on spotify apple music And you feel like you're ready as an artist because you you did say you just started And you're developed enough and you feel like some you want to start that process Put that on apple music and spotify man. Don't worry about these other tracks in that regard Right, you can have all your music on soundcloud or audio mac or something like that And then you have the music that can go on the dsp's on the dsp's right Do that now well actually you wouldn't be able to do it on audio mac I don't think because it will you would have to check on on the audio mac scenario. However The reasoning behind that is one you don't want to to Just to limit your attention that you can get Just because you have other music that doesn't fit the criteria All right, so yes, you have two platforms two platforms. It's not that bad I can tell you that it's better to focus on You know one type of platform, which is the apple music and spotify dsp's And I would try to push that music because I'll be able to get the revenue from that music And I wouldn't worry too much about the sample music because samples I mean man, they've they've ruined a lot of situations having those samples All right, but if you feel like you have some music That sample that really is some heat yet again. This is now just as an artist not a producer I wouldn't I would post it on youtube Hopefully it doesn't have the content copy copyright issue And but I would still definitely post it Um on social media and still try to promote it If Right that song is so much so much heat that it will act as my marketing. So Let's look at it this way There's some people that blow up blow up off of a song And then that song is a sample and then they lose like 90 percent of Of the money associated with that song or 97 percent of the money associated with that song For an artist who for all intents and purposes is unknown, right? You're in obscurity right now I call that marketing it's still worth that leverage to blow up Right because every song isn't created equal every song isn't a song that can blow you up If you have a song that can blow you up and it has a sample you're pretty dead on shore about that I need to do a full video on this but let that thing blow you up man Let that song blow you up Now you you associate that with a marketing cost that you essentially got for maybe even free because the song's gonna pay you back enough Or maybe you're not super rich, but it covers at least the cost of the song and now makes people want to listen to you So you bring them over here and convert them with the other songs that again might not do as much as that first song but You've broken out of obscurity, right? That's better than pushing some songs that can't ever go and you've never really got known All right, so that's something to think about it's strategic Right people say don't get signed, but you might have a strategy where it makes sense for you People say do get signed right and well, what's the strategy that works for you and or or don't be indie? Well, what's the strategy that works for you? There might be a reason that you're doing it beyond just the indie itself It's the same when it comes to samples and all this stuff. That's why it's so so so important I swear to you that um To think beyond hey how cheap is this ad right? What's the ROI of that ad or or is this song sampled or not? There's so many strategies and ways to flip the game There isn't just one answer All right, so hopefully I helped you have some things to think about since we're not talking directly But other than that man, that's it And that's this episode of ads brand man. Hopefully you guys got some more questions I'm looking forward to answering that. I haven't been seeing enough questions I know you have to have some more questions Put them in the comment section below and that's yet to get another episode of ads brand man And as I mentioned earlier check out brand man that work comm so you can be a part of a deeper community Where you can get more answers faster and in more context to whatever you have going on personally All right, if you like this video go ahead and like button if you like it You might as well share and if you're not subscribed, you know what to do hit that subscribe button