 YouTube has launched its ad blocker prevention efforts worldwide. Everybody who has an ad blocker is going to get a notification that directs you to either allow YouTube ads or pay for YouTube premium. The fact that it took them this long is a little surprising to me, but I think that's why people are mad, but not mad that this doesn't make sense because it does. I mean, it does make sense. I think what most people are mad about is they put an ad blocker in place because the web can be unusable without an ad blocker. Certain sites just, it's really hard to see the content if you don't have an ad blocker. And so they put the ad blocker in place for those reasons and then didn't realize or didn't even care maybe that there was blocking the YouTube ads, but that was a happy side effect. And then YouTube comes along and starts giving them this problem, right? Instead of watching the video they wanted to watch, now they have to deal with making a decision. And if there's anything humans hate, it's having to make a decision that you weren't expecting.