 So, what really is search engine optimization? This module the one which we covered before and quite a few modules which we will be covering they all discuss and talk about search engine optimization. So, what really is search engine optimization? So, this is the module coverage. So, basic definition of search engine optimization which of course is very comprehensive and kind of a very humongous kind of a definition and what is search engine optimization now? Because times have changing, there are many different reasons why people search which of course we will be covering in the next module and what do the experts say about search engine optimization? Now, in the text there are quite a few experts who have talked about search engine optimization given definition so I have selected only few of them only few of them because time doesn't permit to cover all of them so let's go ahead. So, this is a kind of a big definition for search engine optimization so it is about the content what is there organic search results that we have discussed in the glossary the results which are presented and it has to become prominent and this is not only technical work it is marketing work also so it covers a lot so there is no single definition of search engine optimization in the text there are 60 plus experts and they were asked how they define search engine optimization and of course they have given their own definitions and all the answers and the perspectives are unique and none of them is wrong so what do the search engine professionals say? What search engine optimization is what it really is let's look at it so this gentleman I think this picture says it all that whatever is in your heart what you are looking for okay and it is your mind in between is Google that links your heart and mind right so hearts minds and souls okay so that's all matters your customers this is most important thing so presenting to your customers what they really want and over here the intent comes into the picture also for which we have a module which will be covered subsequently then there is another expert who talks about search engine optimization what is important over here is who are your visitors what they are searching for when they are searching why they are searching intent that will cover where they are searching how they are searching it is a cell phone it is a tablet okay it is a PC it is a laptop and so on you need to know all those things then another so we have this honeycomb over here this honeycomb over here okay and search engine optimization finds lands over in findable how findable it is so again you see that these are number of things it usable useful okay valuable you see there are many bells over here you can put more be alleys you can put more be alleys over here findable valuable usable okay so all these things if they are covered okay that is search engine optimization more what do the experts say how and where location the user is searching why they are searching what is the optimal how to completely satisfy them so these these points are similar to the ones which were presented before and then of course this is more Google specific will Google consider if Google didn't exist it where will be the results how they will be discovered of course Google has not been around for forever Google has not been around for a forever right there were other search engines also but what Google offered that is tremendous as compared to what other search engines were offering so this is what the experts say some of the experts which I have selected out of the 60 plus experts which are given in the text so this is all I have for this module for you