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Buick Regal GA "Panther" 2011 (15 sec. version)

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Uploaded on Nov 2, 2011

Client: Buick, China
Agency: Bates 141, Shanghai
Producer: Dani Kiwi Meier/Todd Raymond
Director: Marcel Langenegger
Territory: China

Director Marcel Langenegger helmed this 3 days shoot in Shanghai, Ning Bo and LA for Bates 141, Shanghai and the Buick Regal GS. A visually aggressive creative was highlighted by shots of a live panther that led the hero car thru deep forests, ancient cobblestone streets and stunning seaside roads. The spot was the flagship for a national launch for Buick, China.
thank you!

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