 What's up, it's Brain Man Sean and this video is one of many that I'll be doing on music entrepreneurship because Owning your masters and knowing your value is not what entrepreneurship is Entrepreneurship is a way of thinking value masters all those things are just a part of it All right So it might not be as sexy as a topic as marketing But it'll be far more useful because actually thinking like in living like an entrepreneur It's going to be far more fruitful in terms of the actual business out of your career now today I want to talk about Marketing actually in a way, but from how a lot of artists mess themselves up with tunnel vision and their success Actually becomes the worst Thing for them a lot of times and this is what I mean by that a lot of artists in the beginning It's like yo, I'm trying to do something. I'm trying to make some work. I'll try anything I'll do anything. That's great. But then the artist, you know working at an agency I see a lot of times that that get it the worst are the ones who win and They're winning at something. So, you know, you'll have an artist that does very very well in terms of posting and they have a great Personality and they get all this organic traction on their social media pages They can bring organic traction to their streams and it's great And once they see that all of a sudden, oh, wait, wait ads don't work. Oh, wait, wait, wait No influencers doesn't really work either. It just doesn't make sense No, those things work. You have something that's working very very well for you arguably the most powerful thing which is you have a Organic movement on your own content on your own page. You have the most control of it However, that does not mean these other things do not work. I Know artists, right? Obviously running the agency we've ran campaign with artists were literally their entire career was Broken off of ads basically. All right, then we have other artists who literally broke off of only influencer campaigns All of these things do work. So do not fall in the tunnel vision and this is the problem sometimes what it when it When you take advice from an artist and you like look at an artist like yeah, they're successful So they're the person I should be listening to but their path is their path and not might not be The Considering your type of music your type of fan base your type of talents. Maybe you can't post like this guy and get an organic traction All right, maybe your skill set isn't there You don't know what to do or you don't have the personality or you just don't like doing that Maybe you don't have the money to run ads in the way that's necessary For your type of music to pop or your music needs more of a visual related to it in a different type of introduction So ads don't work to it. Maybe people need to see some influencers and other people Posting maybe your song isn't of influencer type song that'll go in viral and tick-tock because it just doesn't hit like that But it could go great if they just see you performing it and all of a sudden go viral that way There's so many different scenarios Don't let an artist have their just because they're successful tell you that this is the way to do things and give you their tunnel vision What you should do is take what they have right their learnings and then Register that put it in the back of your mind and now you can use it for analyzing other scenarios Maybe you can see if it applies to one of your songs or one of your situations And then you do that with every single piece of information you take in because no situation is exactly the same The best thing you can do as an entrepreneur in your marketing is develop your own system though All right, and then you might add other things on top of it But if you look at the biggest artists in the world right at some point you see ads from them at some point You see influencer campaigns at some point you see them just posting and stuff goes crazy all of these things work All right, but you want to figure out the system that makes sense for you And how you pair each of these things and then still there's going to be moments where you use one and you don't use The other because outside of your personal system Songs have things that make sense for them and don't all right So thinking like an entrepreneur starts with understanding how to Analyze each situation in a way that makes sense for that situation All right They are not all the same and once you're able to identify that all right and be able to learn from people But not think that that's the way You'll be far better off because that's the hardest part about being an artist You don't have context all right All you know is your story and then even the artists that are popping all they know is their story Many of them because they don't have the time to truly analyze all these others are the story And they don't get to work behind the scenes between and see the differences and nuances between all these other different artists All right That's your benefit of listening to videos like this checking out whatever videos you're checking out online and studying However, you study while you're early on especially because you get to take on the information and build as many different ways to think about things It's possible because it gets hard once you get in the game and things start moving all right So keep that in mind every scenario is not the same just because an artist is popping with with their Influencer campaign doesn't mean that nothing else works just because an artist is popping and their page goes super viral And they say oh ads don't work. No, that's not not true either. All right, but Artists sometimes get blind Not blindsided they get tunnel vision and forget because the worst thing that I see happen to a lot of these artists is They hit a ceiling Because I know that I can make things pop off of my page organically But then I don't understand how these other tools could even amplify what I'm already doing I might be elite in this space But doesn't mean that you hit your ceiling and your lack of context makes you feel like 10 million streams on this song is Crazy not knowing that this song Potentially should be able to hit 90 million streams or a hundred million streams Doesn't mean you didn't win, but your lack of knowledge didn't let Didn't let you a lot of didn't let you achieve what it could have been That's it. All right. Peace Wow, what's up, it's brand man shine and if you got value from this video We got a ton of value to offer you in brand man network calm It's completely free. The link is in the description if you want to talk with us directly or some of the people in our community in Between videos so you can ask questions specific to you or hop on one of the live sessions that you see on the channel We're speaking with other artists brand man network calm is the place to go hop into our app It's really dope and you get access to free courses as well But it might not be free forever. So hurry up and get in there before I change my mind