Loading...

Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)

139,916 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Sep 14, 2013

http://www.futureofstorytelling.org

Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful -- more memorable, more impactful, and more personal--than statistics alone.

When used with statistical data, stories are an incredible persuasive tool that can help us as humans decide what to believe in a world that is otherwise incredibly over-saturated with information.

A Future of StoryTelling Film. Produced by Melcher Media and Banana Bird, animated by Evan Seitz

Find us on Twitter: http://twitter.com/fostorg
on Facebook: http://facebook.com/futureofstorytelling
on Tumblr: http://futureofstorytelling.tumblr.com
and Instagram: http://instagram.com/futureofstorytel...

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...