 In order to help our franchisees and their staff convey the important messages about green cleaning and the benefits of it to the general population and their consumers, their customers, certainly, we created a portfolio of information. Basically we infused our green clean certified message and we branded and actually trademarked green clean certified but we infused all of our marketing collateral pieces with that message and in very simple to understand terms we went over, once those were all created, we went over those with our franchisees and explained a lot more of the scientific underpinnings of all of that to them so that they would have a full understanding of the differences of green cleaning but then we explained to them how we simplified that language and put it into late terms and why we chose the specific words that we did in order to help them best convey these messages to their customers and their employees. Thank you.