 A lesson I wish I learned earlier and still need to continue learning is to aim not for fame but for deeper service and greater truth. I had an early experience in my business of getting a little bit taste of fame but it wasn't fulfilling and it didn't actually build my business as much as I had expected. Some of you might have had that experience too. But then when I started to get to know each person in my audience one by one then I started to really understand how I could serve them with my skills and with my energy. My business became more fulfilling and actually more financially successful or sustainable too. So no matter how small your audience is you can lean into again getting to know each person as much as possible and how you can really serve them and then watch your authentic business truly grow.