 from Seattle, Washington. Extracting the signal from the noise, it's theCUBE on the ground at LinuxCon North America 2015. Now, here's your host, John Furrier. Hello everyone, this is John Furrier with SiliconANGLE, theCUBE, we are on the ground here in Seattle for LinuxCon, and I'm here at Amjad Afada, who's the founder of DCHQ, startup in San Francisco. Welcome to the on the ground segment of theCUBE. Thank you very much, thanks for having me. So you guys had raised a little bit of cash, a little angel round from Accelerator. You're here at the Container Conference, Linux Conference, all the action under the hood, as we say. Tell us about what you guys are working on, because this is where all the action is. I mean, Docker started here in Solomon's up on stage. You never know, you guys will be the next breakout, the next unicorn. You guys gazing out into the landscape there. Hopefully, yeah, yeah, we're very excited to be here. We're building a platform for managing the deployments and lifecycle management of container-based apps. And yeah, we're very excited. We basically launched the hosted platform at this conference and the second version of our on-premise product. You're a small team. How many people on your team? We're four. We're four people in DCHQ, and yeah, we're small and nimble, but we develop very fast, yeah. You guys full-stack developers? We, yep. We have full-stack. Of course, you're Linux Conference. Gonna say, of course you are. Of course, yes, exactly. So this is the phenomenon that's going on out now. It's the 10x developer, Mark Andrews, I think coined that term, or someone kicked it around, but it really shows that with the cloud and now with open source, you can have one developer do the role of what you used to take 10. That's essentially what you're living that world right now. So what's it like? You're certainly nimble. You're under-capitalized at this point. You haven't gotten revenue yet. What's the mindset? I mean, before we started this company, I was at VMware and we were working with a lot of large enterprises and we definitely saw a gap as far as Docker container management and that was around governance in general and enterprises were just fearful of this technology because they were afraid of how developers were using it in the downstream environments. And so that's how the idea came about and we quickly built like a governance platform for these enterprises and then we went back to our area of strength, which is application modeling and lifecycle management and now that's what we provide. So downstream, you mean they've just been using a lot of Docker containers. I mean, it's getting out of control. It's like a wildfire, right? That's correct. Docker Hub has been huge in terms of promoting and pushing this technology forward, but at the same time, enterprises were just afraid of what developers were using out of Docker Hub and they wanted a bit more control into how they create the images, who gets access to what template and into what compute resource they can deploy this to. How do customers make sense of all this Docker container management? And that seems to be the land grab everyone's going for here. You got Kubernetes out there, you got all kinds of orchestration, legacy stuff out in open source. What the hell is the land grab going on here? It's a huge opportunity. It's definitely in our belief that's going to be the sort of the next wave of virtualization, but at the same time, it doesn't have to be a complete shift from the way developers are developing applications today. And this is something we're bringing to the table. Today, if enterprises wanted to adopt Docker, there's a bit of a learning curve in terms of learning the Docker file syntax and all that stuff. And so we provide the sort of the automated build feature and if you wanna go with that approach, you can do that. But at the same time, we've been able to allow enterprises to containerize their enterprise IT applications very, very quickly with minimal effort. And that's through by invoking batch script plugins that can customize containers at request time and post provisioning. And almost every enterprise has expertise in shell scripting. So they don't have to learn a new syntax and a new yet a new scripting language. They can just use it. Yeah, we saw the same thing in the Hadoop ecosystem. SQL on Hadoop seems to be the dominant trend now when everyone was kinda poo-pooing that. So that's the common language. So same thing going on in your world, right? That's exactly right. Exactly right. And we just made it a flexible way of modeling very, very complex applications. You can invoke these plugins. You can do the environment variable bindings. We've modeled like a MongoDB shorted cluster with two replica sets, mainly because of our very sophisticated app model. So the trend that you guys are attacking now, if I get this right is, is that the operational aspect of automation and complexity management is what you guys are attacking. In other words, you're providing some abstraction to the management of operationalizing Docker. Is that correct? That's exactly right. We help operationalize Docker as exactly like you said in terms of doing the monitoring, managing the life cycle, doing the backups, the updating of containers, the running containers that is. But at the same time, we're also unlocking a new way of modeling these Docker-based applications for the actual developers themselves. Okay, so how do you get paid? I mean, everyone needs to get paid. You've got to do funding. You guys are going to stop shipping the products and start shipping. What's going on? Give us the update. Right, so on-premise product is now undergoing evaluation at some really big companies right now. So it's in the evaluation mode if you want. And the hosted platform is where we're hopefully going to accelerate the adoption of the startup users. And it's a different value proposition from all the governance and the granular access controls I've been talking about. The startups basically want a cheaper alternative to something like Heroku, where they're paying thousands of dollars a month. They want to be able to use credits they already have on public clouds, like Amazon and Azure and RackSpace. So you're a host that serves for on-prem. Is that correct? I mean, does that work? We have two versions. So the hosted platform, you sign up with us, you register your own cloud endpoints, and we just orchestrate the Docker-based application deployments on your own clouds. And the on-premise is sort of you run the whole thing on-premise. So what's next for the company? What's your goals? This conference has been tremendously helpful for us to just listen to the customers, what they want, and we already have a prioritized list of enhancements that we need to make. And we're just looking to continue to improve and grow our business. Are you going to start selling the product? Oh yeah, so it's definitely on sale. So you get some cash in the door, right? Revenue. Absolutely. Yeah, I urge everybody to sign up on dchq.io. We have a three-months free trial, but after that you can see the pricing sort of section in our site, and hopefully you can start paying us. All right, check it out. What's the final question I want to ask you? What's the vibe of the show out here? What's it like here at Linux Condition? What's the big theme? What's the vibe? What's going on? Yeah, I mean, as you said, container is the next big thing. Obviously, that's the main theme of the conference, even for the hardcore Linux professionals in this conference that don't necessarily care about this container technology. They seem to now sort of understand what we're trying to provide and how this can be revolutionary. All right, we're here on the ground at LinuxCon in Seattle. This is the cubes on the ground program. Look for us. It's looking at angle.tv. Thanks for watching.