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THE RATIONAL CONSUMER | The Checkout | ABC1

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Published on Mar 28, 2013

Products are sold the way they are, from brand to positioning, because of years of psychological studies performed on consumers like us. If consumers understood those studies and the tricks of the trade The Checkout wonders if it would help us make better purchasing choices?

Craig Reucassel goes shopping with Paul Harrison, someone who understands psychology and marketing to find out what shopping's like through his eyes.

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