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Sephora Sensorium - "First Scent" Content Experience

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Published on Oct 18, 2011

One Show Design, Gold Pencil
Core77 Design Awards, Honoree
AICP Next Awards, Shortlist
D&AD Awards, In-Book
Fragrance Foundation, Tech Breakthrough of the Year

An in-house test film that showcases the First Scent content in a physical environment.

The D4D collaborated with four famous perfumers to create six original multisensory experiences that express their first memories of scent. This content and its companion fragrances combine to form the Life At First Scent exhibit in Sephora's Sensorium where visitors experience the fragrance and film simultaneously. Projected on both sides of a forced perspective hallway, each media surface spans 8ft tall x 15ft wide.

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