 Hey everybody, what's going on? It's your man, Kory. Welcome to The Digital Dash, where I'll be giving you guys tips on how to market your songs and get those numbers. Boomin'. Now, for those of you who don't know who I am, I'm a digital marketer myself. I specialize in helping artists like you guys get their songs heard through platforms like Spotify, YouTube, Instagram, and a bunch of others. Now, what I want to talk to you guys about today is how to find Spotify playlists and their curators. I realize that I always talk about how important they can be to your marketing campaigns and for finding actual fans of your songs. But I never told you guys how to go out and find songs. And when I talk about these playlists, I'm not talking about anything like a rap caviar or most necessary. But I'm talking about a third-party playlist, which are playlists that are usually ran by people who just have one for whatever reason. But they're not associated or tied with Spotify in any official way. With that being said, what I want to do is give you guys four easy tips on how you can go about finding these playlists and their curators. Tip number one, learn how to actually use Spotify itself. Now, I know guys, it sounds like such a no-brainer tip, but trust me, I've met a lot of people who don't even know how to use Spotify itself. With that being said, you should take the time out to actually learn how to navigate the platform, learn how to find things like your saved playlist or the bio section of a playlist, learn how the landing page of Spotify looks and how to find things even as simple as a search bar, figuring all of this out and knowing how to actually use it from a consumer standpoint will help you in the long run and finding a Spotify playlist and make these other tips just move along that much easier for you. Tip number two, learn how to use the search bar. Now, I know guys, it sounds like another dull tip, but trust me, the simplest methods are always the easiest to overlook. You can use the search bar to now down playlists by things like genre, mood, and even artists. The trick is to use keywords and search by playlists that way. I found dozens of playlists typing in things like sad rap or workout music or by typing in specific artist names and finding playlists that have been built around these artists by fans themselves. Once you find these playlists, just navigate over to their bio section, find some type of email or contact name or any other contact information and go and find these guys. Tip number three, use social media to find these playlists. Now, honestly, I've probably found about 90% of my playlist network just by looking for these playlists on places like Instagram, Twitter, and all these other social media platforms. Honestly, a lot of these playlists are connected to people who are trying to start either marketing companies or whole entire brands based around their playlists. Because of this, they usually have a social media handle or to attach to the brand name of the playlist. Another social media tool that is very powerful for finding Spotify playlist curators is Facebook. A little unknown fact is, back in Spotify's early history, users were required to connect their Facebook profiles to their Spotify profiles just to be able to use the platform itself. Because of this, a lot of these playlists are connected to people's real names and you're able to go into Facebook just typing a person's name and kind of profile picture match up to people that you see. As a matter of fact, I want to show you guys how you can do this. Alright guys, so here we are inside of Spotify. Right now, I'm using the desktop version. You can use the mobile version as well to do this. I just prefer using the desktop version of the platform because I think it moves more quickly and more smoothly. So, what you want to do is navigate here to the search bar and you'll want to try to find a playlist that's associated with some type of keyword or something that fits into your demographic. So for this example, let's say that you're a rapper. You know, you're kind of a rapper's rapper. Your demographic really likes bars and stuff like that. You may want to look for more traditional style hip-hop playlists. So you will come into the search bar, type in hip-hop and navigate down to playlists. Now, what this will do is bring up every single playlist inside of Spotify that's associated with the keyword hip-hop. So as you can see, you have a lo-fi hip-hop playlist. You have rap caviar, hip-hop central, things like that. Now, what we're looking for is one that has someone's real name attached to it so that we can find them in Facebook. A quick little tip, you want to stay away from any playlist that has Spotify right underneath it as these are official Spotify playlists and you're not getting to those unless you know someone in the building or your numbers start to do really well. You also want to stay away from any playlist that says something like Dijkster or Topsofi or Filter as these are playlists that are owned by major labels and unless you're signed to that label, you're not getting to these playlists as well. So as you can see one right here, Hip-Hop Made Me is a playlist that's made by Filter. Here's one right here called Summer 2018 Hip-Hop R&B. It's owned by a guy named Mark Augsberger. So that's a pretty good one for the example. So what you'll want to do is just click it. The first thing that you'll want to do is navigate to the bio up here and make sure they don't already have some type of email or something that they would prefer for you to hit them up with. As you can see in his bio, he has found me on Facebook and Instagram. So this guy is open to being hit up on Instagram or Facebook and being contacted. Now let's say that he didn't have Instagram for the sake of this tutorial. What we want to do is make sure that he has some type of profile picture or something that we can use to find him and boom, there he is right there guys, there's Mark. You can also see the other things that he's been listening to like Wiz Khalifa and Drake and CapG. This can help in your pitch as you can hit Mark up and be like, hey, I see that you like this arts and this arts. I think that I'm similar and this is why I should be in your playlist. Now the next thing that you'll want to do is navigate over to Facebook and once you're there, all that you'll need to do is type in their name until Facebook search bar and start to figure out which profile belongs to the curator. So as you can see here, this is the same profile picture as the one that he has on his Spotify playlist or his Spotify profile. So this is our guy right here. From that point, all you want to do is hit them up, send them a message and say something along the lines of, hey, I find your playlist on Spotify. I would like to meet my music. I think that I fit because of X, Y and Z. Send them the message, wait for them to get back to you and just get the ball rolling from there. So you guys, there's pretty much how you would go about finding a playlist curator on Facebook used to find the ones that have their real names associated with their playlist. Like I said, just find these guys, reach out to them. They're usually pretty open to getting submissions and just shoot your shot from there. So as you can see, Facebook can be a very powerful social media platform for you to find these curators. Just hit them up, send them a very nice message and get them to check your songs out and just get the ball rolling from there. And tip number four is to find online communities where these playlists is like the hangout. And there are actual pockets of the internet where playlists curators come together to share tips with each other on how they're growing their playlist as well as how they're branding their playlist outside of just Spotify. What you want to do is go into these communities and infiltrate them and become cool with the playlists. Now honestly, a lot of these guys will have smaller playlists but you never want to ignore that little guy anyway. 10-100 follower playlists is still a thousand people at the end of the day. As far as outside resources goes, Reddit and Facebook are two of the best places to find some of these communities outside of Spotify itself. But Spotify also has its own playlist community called the Playlist Exchange. So like I said, just go into these different communities, interact with these playlists and start to build with them from the ground up, figure out how you can incorporate them into your playlists and strategies and just go from there. So as always guys, just to give you all a little recap, tip number one, learn how to use Spotify itself. I know it sounds like such a dull tip but trust me guys, once you get this basic down, you'll be able to perform the other tips just as smoothly. Tip number two, learn how to keyword search using the search bar. Like I said, you can just type in terms that make sense to you on your demographic, things like sad rap or chill music or stuff like that will help you to find playlists that are in Spotify based on these tag words. You can also find playlists by typing in certain artists as fans often go in and build playlists that ascend around their favorite artists and they're usually taking submissions for new music as well. Tip number three, use social media sites to find these playlists. Like I said, most of these guys are trying to start marketing companies or some type of brand that ascend around the playlists itself. Because of this, you can usually find a social media handler too for these playlists. If not, you can use networks like Facebook to go in and actually find these actual curators who have their names associated with their playlists and hit these guys up that way. Tip number four, find online communities where playlists is like to hang out. These places are usually housed on threads like Reddit, Facebook groups and Spotify's own playlist exchange. Just go into these communities, kind of infiltrate it, get cool with these playlists and start to build them from the ground up. And as always guys, if you feel like you're learning a thing today please like and share this video, hit those post notifications as well as I wouldn't want you guys to miss anything. With that being said, my name is Kory and I'll see y'all next time.